Aspen Marketing Buys SRI Analytics

Share this content:
Aspen Marketing Services, West Chicago, IL, announced yesterday its acquisition of SRI Analytics. Aspen -- with regional offices in Atlanta; Boise, ID; Detroit; Phoenix; Los Angeles and Tampa, FL, and sales offices in Dallas and Birmingham, AL -- has 450 employees serving 100 clients nationwide. The agency's services include event marketing, direct marketing, promotions, interactive, promotional products and strategic planning. Fortune 100 clients include GM, SBC, Honeywell, Ford, Chrysler and U.S. Cellular.


SRI Analytics, Atlanta, is a data analytics firm specializing in customer lifecycle management and statistical modeling, with a strong presence in the telecommunications sector. It serves clients in the nonprofit and home improvement industries as well as publishing and financial services. The company has 14 employees.


Harold Ball, founder/president of SRI Analytics, will stay with Aspen and lead the newly formed group, Aspen Analytics.


Aspen president/CEO Patrick O'Rahilly said SRI is a good fit with its plans to accelerate growth and focus on CRM, database marketing and analytics.


Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here