Ascential Lands Bank For CRM

Share this content:
Zions Bancorporation is using an Ascential Software Corp. suite to provide an enterprise-wide view of business units, products and customers, the Westboro, MA, enterprise data integration company said yesterday.


Zions Bancorporation, Salt Lake City, operates 400 full-service banking offices in eight Western states. It offers commercial, installment and mortgage loans; trust services; insurance services; foreign banking services; electronic and online banking; automatic deposit as well as nationwide banking and transfer services; and checking and savings programs.


Zions will work with Ascential to build an enterprise data warehouse that better organizes internal data to support timely, efficient access to information for decision support across the bank's departments. Components of the suite will let the bank identify inaccurate or redundant data, apply business rules for added standardization and format the information for reporting out of the enterprise data warehouse.


Ascential's Enterprise Integration Suite profiles, cleanses and transforms data from any application or system, regardless of data volume or latency.


close

Next Article in Data/Analytics

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above