Arts Center Picks Blackbaud for CRM

Share this content:
Blackbaud Inc., Charleston, SC, a provider of software and related services designed for nonprofit organizations, said yesterday that the New Jersey Performing Arts Center selected its integrated technology solution to support its customer service improvement initiative.


The New Jersey Performing Arts Center, Newark, NJ, opened in 1997.


In addition to handling the core functional needs of the box office, including online ticket sales, the solution must provide integrated fundraising capabilities and offer the chance to capture and append key patron information from other customer touch points and data sources.


NJPAC will deploy a combination of software and services from Blackbaud, including The Patron Edge for ticketing management, The Raiser's Edge for fundraising management and The Information Edge for business intelligence.


"Competition for patrons in the performing arts community is growing. We need to constantly find new ways to better reach and engage customers, [and] that begins with an understanding of who is doing business with us and why," said Toni Hendrix, NJPAC assistant vice president of ticket sales and chief customer officer. "The Information Edge will help us analyze all the different interactions each person has with us, such as buying a ticket online, participating in an arts program or attending a concert."


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above