Arts Center Picks Blackbaud for CRM
The New Jersey Performing Arts Center, Newark, NJ, opened in 1997.
In addition to handling the core functional needs of the box office, including online ticket sales, the solution must provide integrated fundraising capabilities and offer the chance to capture and append key patron information from other customer touch points and data sources.
NJPAC will deploy a combination of software and services from Blackbaud, including The Patron Edge for ticketing management, The Raiser's Edge for fundraising management and The Information Edge for business intelligence.
"Competition for patrons in the performing arts community is growing. We need to constantly find new ways to better reach and engage customers, [and] that begins with an understanding of who is doing business with us and why," said Toni Hendrix, NJPAC assistant vice president of ticket sales and chief customer officer. "The Information Edge will help us analyze all the different interactions each person has with us, such as buying a ticket online, participating in an arts program or attending a concert."