Arthur Hughes Joins KnowledgeBase
Hughes is a 30-year veteran of the direct marketing industry with extensive experience designing and maintaining marketing databases for Fortune 500 companies and others. His database experience spans industries including catalog, retail, telecommunications, insurance, banking, pharmaceuticals, packaged goods, technology, automotive and fundraising.
Hughes previously served in senior positions at DoubleClick, CSC Advanced Computer Solutions, msdbm and ACS. He is perhaps best known in the DM community as the author of five best-selling books. He has written more than 140 articles for industry trade journals including DM News.