Arthritis Foundation Selects Merkle for DM Services

Share this content:
Merkle Direct Marketing Inc. has been chosen by nonprofit organization The Arthritis Foundation to provide direct marketing services through its Fundraising Services Group, the Lanham, MD, company said yesterday.


The three-year agreement includes strategic consulting, custom database development, copywriting and creative work, program execution and analytic evaluation to increase the organization's direct mail fundraising and membership numbers, Merkle said.


The first direct mail campaigns created through this collaboration will be launched late this year. Merkle will use its Fundraising Knowledge Center database marketing solution to execute and analyze the campaigns.


The Arthritis Foundation selected Merkle from the 60-plus database marketing and advertising agencies it looked at in the past nine months.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above