Art Technology Group Upgrades With ATG6
ATG6 includes enhancements to ATG Commerce, ATG Portal and the ATG Relationship Management Platform and three new product modules. The new modules are:
· ATG Publishing, for accelerating the creation, approval and maintenance of assets required for online CRM, such as catalogs, promotions and service information.
· ATG Analytics, for insights into sales trends and user behavior patterns.
· ATG Search, for rapid access to online product and self-service information.
· ATG also said it has partnered with Hyperion, a business analysis application software company, and will use Hyperion Essbase XTD, the company's open, integrating platform for business performance management in its ATG Analytics module.