ARGI acquires MediaBrain reader services' division

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ARGI, a subscription and membership customer-management-services provider, has completed the acquisition of the reader services' division of MediaBrain, a provider of publisher lead generation services.

The acquisition provides ARGI with 170 new clients who represent more than 400 publications that serve both business-to-business and business-to-consumer readers.

"This acquisition adds an online and offline lead generation capability to ARGI, as well as a consumer data append opportunity," said David H. Hendricks, senior vice president of sales and marketing at ARGI, Montvale, NJ. "It's all about measurable direct marketing across print and online media."

ARGI's new reader services offering, which will be called ARGI Focus, also provides publishers with a Web-enabled and user-configurable lead capture facility that augments paper response cards that have been the industry's mainstay for many years.

ARGI Focus technology will be integrated into ARGI's Vision and Insight product families, which are designed to provide subscription, membership and fulfillment-oriented clients with the tools to retain and grow their customer relationships across multiple platforms.

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