In the Mood for Marketing

In the Mood for Marketing

Sentiment plus AI can hit the consumer at the right time and place — and in the right mood too

Can Sentiment and Emotional Analysis Help Uber Steer Its Brand Around?

Can Sentiment and Emotional Analysis Help Uber Steer Its Brand Around?

A digital media insights lead for the brand provided examples of how the ridesharing company leverages social listening at the recent Sentiment Analysis Symposium in New York

Why Data-Based Marketers Need the Scientific Method

Why Data-Based Marketers Need the Scientific Method

Unbounce's Michael Aagaard discussed combating confirmation bias in marketing at CTA 17

Is Your Brand Producing Memorable Customer Experiences?

Is Your Brand Producing Memorable Customer Experiences?

If a customer experience isn't remembered, did it really happen?

Unlocking the Power of AI For Your Marketing Mix

Unlocking the Power of AI For Your Marketing Mix

In partnership with IBM from Cannes

One on One: Lux Narayan Talks AI-Powered Insights for Social

One on One: Lux Narayan Talks AI-Powered Insights for Social

Lux Narayan of Unmetric discusses the use of AI and machine learning to discover and leverage social content

Using Data to Inform Design

Using Data to Inform Design

Oli Gardner dishes on reframing marketers' conception of data driven web page design.

One on One: Eric Matisoff on Making Data Actionable

One on One: Eric Matisoff on Making Data Actionable

Eric Matisoff of Adobe talks about how Adobe customers draw value from accurate, actionable, scalable data

Carnival Corporation Cruises Towards IoT

Carnival Corporation Cruises Towards IoT

The cruise company's chief experience and innovation officer discussed how Carnival Corporation is creating more personalized experiences for guests at Forrester's CXNYC Forum.

Reinventing Through Technology, Data, and Humanity

Reinventing Through Technology, Data, and Humanity

The director of marketing, research, and design for Allstate's Arity explains how the brand is leveraging all three

Predictive Analytics Wins Sports Fans

Predictive Analytics Wins Sports Fans

How marketers are using predictive analytics to engage sports to develop relationships with brands

5 AI Myths Busted

5 AI Myths Busted

Common misconceptions about the technology and the truths behind these notions

The IoT Will Stress Retail Networks

The IoT Will Stress Retail Networks

Telecommunications provider Windstream is bullish on IoT/AI demand and capabilities for brick-and-mortar retailers, but warns of network implications

Advertisers See Decreases in Employment While Those in Data See Upticks

Advertisers See Decreases in Employment While Those in Data See Upticks

A snippet of the data released by the Bureau of Labor Statistics on employees on nonfarm payrolls

Testing Is Part of L'Occitane's Regimen

Testing Is Part of L'Occitane's Regimen

The skincare and beauty brand runs A/B tests and tracks customer behavior to optimize the online experience and conversion

Forrester Wave Reveals Leading DMP Providers

Forrester Wave Reveals Leading DMP Providers

Which data management platforms are raising the bar and which ones have more work to do

An AI Approach to Omnichannel

An AI Approach to Omnichannel

AI powers a bottom-up approach for data-driven omnichannel marketing

5 Lessons Marketers Can Learn from Airbnb's Data Science Manager

5 Lessons Marketers Can Learn from Airbnb's Data Science Manager

The marketplace for short-term home rentals relies on data and testing and learning to drive ROI

How to Be a Customer-Friendly Data Company

How to Be a Customer-Friendly Data Company

Five ways to be customer-first data collectors

Radius Aims to Bring the Network Effect to B2Bs

Radius Aims to Bring the Network Effect to B2Bs

The more people join a network the more valuable it becomes, as Facebook and Uber have shown. But can B2Bs tap into this effect, too?

Datorama Adds Genius

Datorama Adds Genius

Introducing AI-driven optimization insights to the marketing data platform

Learning From Retailers Past: How TechStyle Modernizes Personalization

Learning From Retailers Past: How TechStyle Modernizes Personalization

Marketers need to present customers with the right message and the right product at the right time

Google Optimize: A Closer Look

Google Optimize: A Closer Look

Understanding Google Optimize, an AI-powered targeting and testing tool which can raise the marketer's game

Amplero Advocates "AI at the Core"

Amplero Advocates "AI at the Core"

AI at the core, humans at the helm, to nurture customer lifetime value

The Impact of AI: Ravi Dodda of MoEngage

The Impact of AI: Ravi Dodda of MoEngage

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Data and Optimization are T.O by Lipton's Cup of Tea

Data and Optimization are T.O by Lipton's Cup of Tea

How the loose-leaf tea machine brand uses consumer data and AI to drive optimization and conversion

The Impact of AI: Leah Pope of Datorama

The Impact of AI: Leah Pope of Datorama

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Steve Kraus of Cogito

The Impact of AI: Steve Kraus of Cogito

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Dave O'Flanagan at Boxever

The Impact of AI: Dave O'Flanagan at Boxever

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Rajesh Nambiar of Xavient

The Impact of AI: Rajesh Nambiar of Xavient

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Chris Hall of Pitney Bowes

The Impact of AI: Chris Hall of Pitney Bowes

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Aman Naimat of Demandbase

The Impact of AI: Aman Naimat of Demandbase

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

AI Makes Visual Intelligence Possible

AI Makes Visual Intelligence Possible

Visual intelligence will be key in a world where connectivity will happen increasingly via eyes (and voice) rather than by keyboard

The Impact of AI: Eric Duerr of Rocket Fuel

The Impact of AI: Eric Duerr of Rocket Fuel

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Mark Phillips of McKinsey

The Impact of AI: Mark Phillips of McKinsey

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

5 Lessons to Learn from a Disney Research Scientist

5 Lessons to Learn from a Disney Research Scientist

These data-driven best practices are relevant to researchers and marketers, alike.

The Impact of AI: Yi Zhang of Rul.ai

The Impact of AI: Yi Zhang of Rul.ai

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Justin Shriber of LinkedIn Sales Solutions

The Impact of AI: Justin Shriber of LinkedIn Sales Solutions

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Welcome to Artificial Intelligence Week

Welcome to Artificial Intelligence Week

The rise of the machines, and their practical impact on the daily concerns of marketers, will be the theme this week

Segmentation Still The Best Way to Drive ROI in Ecommerce

Segmentation Still The Best Way to Drive ROI in Ecommerce

Study finds segmentation gap creates haves and have-nots

Personalization Is at the Heart of CVS's ExtraCare Loyalty Program

Personalization Is at the Heart of CVS's ExtraCare Loyalty Program

The pharmacy retailer's VP of loyalty and personalization discusses how the brand drives relevancy through data-driven marketing.

The State of Data-Driven Marketing

The State of Data-Driven Marketing

A new report from Jaywing suggests senior marketers may have conflicting views about data management and data skills

One on One: Stitching Together the Customer with Ed Chater

One on One: Stitching Together the Customer with Ed Chater

Ed Chater of Adbrain explains the importance of solving customer identity for a connected world

How a User-First Approach Helps Audience Targeting in Mobile

How a User-First Approach Helps Audience Targeting in Mobile

Receptiv CEO speaks about how brands can learn about consumers with app data

One on One: Connecting the Physical and Digital with Shobhit Shukla

One on One: Connecting the Physical and Digital with Shobhit Shukla

Shobhit Shukla explains how Near evolved from a location to an ambient intelligence platform

Measuring The Shift In Retail

Measuring The Shift In Retail

The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources

PerfectLens Sees ROI with a Clearer View of the Customer Journey

PerfectLens Sees ROI with a Clearer View of the Customer Journey

The Canadian contact lens etailer partnered with a new technology vendor to look beyond its direct click-to-conversions

How Data Catapulted the Personalized Children's Book

How Data Catapulted the Personalized Children's Book

Lost My Name developed a unique brand out of unique literary experiences

How Collaborative Data Helps Marketers Read the Clouds

How Collaborative Data Helps Marketers Read the Clouds

The Weather Company and LiveRamp collaborate for a first of its kind data integration

Identifying Data Bias Early

Identifying Data Bias Early

How to guard against biases that can wreck your analytics results and machine learning models

The Debate Over Data Will Never End

The Debate Over Data Will Never End

Consumers are worried demands will grow, brands are worried it will be taken away

BigQuery Through The Eyes of Looker

BigQuery Through The Eyes of Looker

Google's new data transfer and management capabilities are making an impact on a data start-up

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

The vote to overturn FCC regulations may not be as good for marketers as you think.

Contemplating the AI Revolution

Contemplating the AI Revolution

Paul Roehrig of Cognizant is pondering revolutionary changes which will bring about a machine-driven, but still human-centric, future

TechStyle Goes Beyond Big Data

TechStyle Goes Beyond Big Data

A look at how the company's fast-fashion division supplements its digital data with face-to-face insights

Foursquare Unveils Predictive Analytics Platform

Foursquare Unveils Predictive Analytics Platform

Better data for better results

Deciding The Right Data for A Data Layer: A Primer

Data layers aid programmatic marketing strategy. Learning what data fits in a layer aids effectiveness in this strategy. Here's a primer on coding best practices

The CMO's Influence on New Product Design

The CMO's Influence on New Product Design

South African Airways VP of marketing Kim Thipe explains why new product development should live within marketing

How Blending Outside Data With SEO Brings More Customers

How Blending Outside Data With SEO Brings More Customers

Google has linked Search Console to Data Studio. The feature, on top of an AdWords MCC integration, opens new analysis opportunities to improve marketing. Here's how.

Google, AccuWeather Bring Weather Data, Analytics Solutions

Google, AccuWeather Bring Weather Data, Analytics Solutions

AccuWeather solutions aims at giving business leaders the opportunity to view the impact of weather on business performance

Inflated Data Part Two: What to Do When An Analytics Report Looks Wrong

Inflated Data Part Two: What to Do When An Analytics Report Looks Wrong

How do you tell a technical problem from an unexpected trend? Here are a few more tips to make your analysis and diagnostics more savvy

Inflated Data Part One: What to Do When An Analytics Report Looks Wrong

Inflated Data Part One: What to Do When An Analytics Report Looks Wrong

How do you tell a technical problem from an unexpected trend? Here are a few tips to make your analysis and diagnostics more savvy

Infutor: Enabling Identity Completion

Infutor: Enabling Identity Completion

Working behind the scenes, Infutor helps to ensure that the 360 degree view of the consumer is based on good, timely data

How Trump Changed Political Marketing

How Trump Changed Political Marketing

What strategies political marketers should adopt moving forward

One on One: Understanding the Unknown with Chris O'Hara

One on One: Understanding the Unknown with Chris O'Hara

Chris O'Hara of Krux explains what the DMP adds to the Salesforce mix

Top 5 Marketing Lessons from Super Bowl 51

Top 5 Marketing Lessons from Super Bowl 51

The greatest lessons marketers can take away from the Patriots-Falcons showdown

The Growing Intelligence of Tag Management

The Growing Intelligence of Tag Management

The power of tag management is evolving

From Fan to Player: Growing DraftKings

From Fan to Player: Growing DraftKings

The brand's senior director of marketing reveals the five ways the daily fantasy sports company drives growth.

Data, Data Everywhere

Data, Data Everywhere

Pitney Bowes' smarter city offering is a reminder that there are data-based business insights everywhere

British Heart Foundation Taps Into Virtual for Fundraising Event

British Heart Foundation Taps Into Virtual for Fundraising Event

How the BHF used innovation to raise awareness and donations

Privacy Versus Data Collection

Privacy Versus Data Collection

What does the future hold for the relationship between privacy and data collection?

They Came By Tweet, They Came By App, and They Left A Message

They Came By Tweet, They Came By App, and They Left A Message

Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world

6 Personalization Practices from Walgreens' Balance Rewards Program

6 Personalization Practices from Walgreens' Balance Rewards Program

How the retail pharmacy chain uses customer data to make its marketing messages relevant

The Cross Device Identity Holy Grail

The Cross Device Identity Holy Grail

A deep dive into the origins, motives, and importance of cross device tracking

Courchevel Ski Resort Embraces Social to Connect

Courchevel Ski Resort Embraces Social to Connect

How Courchevel Tourisme partnered with Digital Social Retail to create the smartest ski city

One on One: Kevin Tan Talks Depth of Data

One on One: Kevin Tan Talks Depth of Data

Eyeota offers brands access to audience data from a pool of three billion unique profiles

One on One: Dave Myers on Dealing With Mobile Shock

One on One: Dave Myers on Dealing With Mobile Shock

How mParticle helps mobile-first businesses manage and leverage their data

Building an Affinity for Ethical Analytics

Building an Affinity for Ethical Analytics

Marketers relying upon programmatic ads should examine affinity and referral analytic reports to help decide if brands are at risk of alienating customers

French Presidential Candidate Running Data-Based Campaign

French Presidential Candidate Running Data-Based Campaign

Independent centrist candidate Emmanuel Macron hires firm to help with campaign

Dstillery's Perlich Finds Skepticism Key for Any Data Scientist

Dstillery's Perlich Finds Skepticism Key for Any Data Scientist

A conversation with her father paved that way for a future in data science

Are CMOs Ready for a Seat in the C-Suite?

Are CMOs Ready for a Seat in the C-Suite?

Not quite, for a number of important reasons

Knotch's Gansca Extols the Value of First-Party Data

Knotch's Gansca Extols the Value of First-Party Data

How data can inform content marketing

Google Warns Advertisers of Changes to Phone Numbers in Ads

Google Warns Advertisers of Changes to Phone Numbers in Ads

News forces advertisers to consider AdWords ability to match certain needs

A.I. Informs Personalization for Starbucks

A.I. Informs Personalization for Starbucks

Starbucks understands the perks of personalized marketing

New Xbox Campaign Bridges Content Marketing and Personalization

New Xbox Campaign Bridges Content Marketing and Personalization

What do you do with all of that customer data? Microsoft uses it to tell customers about themselves

Pitney Bowes Spreads its Data Wings

Pitney Bowes Spreads its Data Wings

The global commerce technology company expands data management and analytics capabilities

How Chatbots Talk Up IoT Measures in Analytics

How Chatbots Talk Up IoT Measures in Analytics

Chatbots are becoming essential tech for enhancing the value of IoT devices, websites, and apps. This post examines how analytic reporting must accommodate that enhancement.

DMN's 12 Most Popular Articles This Year

DMN's 12 Most Popular Articles This Year

On our best and brightest

Winter Brings Data, Tough Decisions for Retailers

Winter Brings Data, Tough Decisions for Retailers

On how the weather impacts everything

Just Don't Call it A.I.

Just Don't Call it A.I.

Referring to self-teaching algorithms as "Artificial Intelligence" trivializes the original AI dream

Marketers Have to Stop Chasing One-to-one Personalization

Marketers Have to Stop Chasing One-to-one Personalization

But how personalized do you need to get? How relevant is relevant enough?

The Golden State Warriors Shoot for Immersive Fan Experiences with New Arena

The Golden State Warriors Shoot for Immersive Fan Experiences with New Arena

The basketball team's CMO describes the type of fan experiences he's aiming to create at the new Chase Center.

Bringing Granularity to the Marketing Cloud

Bringing Granularity to the Marketing Cloud

Big clouds are horizontal, businesses are vertical. Bluecore brings that recognition to ecommerce

Location, Location, (Virtual) Location

Location, Location, (Virtual) Location

Real estate is about physical location. The virtual location of potential buyers is important too

Metrics: Facebook Does it Again

Metrics: Facebook Does it Again

More measurement errors emerge

Setting Free the Data

Setting Free the Data

There's no longer any reason for publishers and agencies to hold data hostage

The Attribution Game

The Attribution Game

Proof Analytics and Quantifind launch new solutions to tackle the question of why campaigns are working (or not)

One on One: Data Compliance Stakes are High, says Kitty Kolding

One on One: Data Compliance Stakes are High, says Kitty Kolding

Kitty Kolding, CEO and President of Infocore, on data acquisition for marketers and the growing challenge of complying with regulations

Telling the Story of Data

Telling the Story of Data

Origami Logic's cofounder Alon Amit's work on contextualizing marketing data.

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.

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