Future-Proofing Big Brands Against the Data Explosion

Future-Proofing Big Brands Against the Data Explosion

Big data? When you're talking about Subaru, a Treasure Data customer, you're talking about huge data. Brands need to future-proof their ability to handle data from everywhere, and maintain direct-to-customer connections

YouTube Illegally Collects Children's Data, Consumer Groups Say

YouTube Illegally Collects Children's Data, Consumer Groups Say

Consumer groups take aim at YouTube with concerns over children's data collection

Facebook to Implement GDPR Level Data Protection Globally

Facebook to Implement GDPR Level Data Protection Globally

But it's still not clear what the new GDPR-like policy format will look like

One on One: Janet Comenos, Spotted, On Celebrity Endorsements

One on One: Janet Comenos, Spotted, On Celebrity Endorsements

Hint: Your CEO's favorite movie star may not always be the best choice

Privacy-Intruding Technologies Are Here to Stay

Privacy-Intruding Technologies Are Here to Stay

Facebook may comply with GDPR globally, but discomforting technologies are here to stay

One on One: Tasso Argyros Explains CDPs

One on One: Tasso Argyros Explains CDPs

What is a customer data platform, and why should marketers care? Tasso Argyros of ActionIQ has the answers

Adobe Experience Cloud: The Data Piece

Adobe Experience Cloud: The Data Piece

Adobe's new Experience system of record. Where does the data come from and how can it efficiently be activated? Nate Smith has some answers

How Blockchain Impacts the Analytics Stack: Analytics Corner

How Blockchain Impacts the Analytics Stack: Analytics Corner

Blockchain introduces yet another mechanism for data verification, changing the role an analytics platform. Here's an overview of how Blockchain might influence analytics strategy

One on One: Matt Conlin, Fluent, On First-Party Data Strategies

One on One: Matt Conlin, Fluent, On First-Party Data Strategies

First-party data tips, and Fluent's shift to the public market

The Monday Stack: A Healthcare Platform, a Consumer Graph

The Monday Stack: A Healthcare Platform, a Consumer Graph

We look at new solutions from IBM iX and Valassis

Cartoon: Welcome to the "AI of Things"

Cartoon: Welcome to the "AI of Things"

You know about the Internet of Things. Now deeply learn how the AI of Things will change our lives

One on One: Direct-to-Consumer with a Lift from AI: Fayez Mohamood

One on One: Direct-to-Consumer with a Lift from AI: Fayez Mohamood

Fayez Mohamood of Bluecore explains the D2C channel, the importance of AI, and how marketing's role is changing

The Real Reason Machines Won't Take Over

The Real Reason Machines Won't Take Over

Everyone says the human touch will be needed for the foreseeable future. Here's why that's true

Analytics Reporting Must Keep Up With AI: Analytics Corner

Analytics Reporting Must Keep Up With AI: Analytics Corner

Image recognition, chatbot interaction, voice recognition, and other AI-driven factors are impacting the user interface. It's also changing analytics reporting of customer experience

Real-World Results From ABM

Real-World Results From ABM

That's the promise from the 2018 Demandbase ABM Summit, and we sat down with CEO Chris Golec to preview the event

Explaining AI for Commerce

Explaining AI for Commerce

Still need a primer on how machine learning strategies can be applied in the B2C space? AI expert Omer Atun has you covered

The Machine Knows When You Want to Buy

The Machine Knows When You Want to Buy

How AI is set to dominate prospect and lead scoring, according to representatives from Adobe, Oracle, and SAP Hybris

Welcome to AI Week

Welcome to AI Week

From bots to business to brains, we have the AI smarts all week here at DMN

How to Develop Customer Micro-moments: Analytics Corner

How to Develop Customer Micro-moments: Analytics Corner

Here's how data and analytics can help spot potential micro-moments where a brand can be useful to customers

WhatsApp Signs Commitment Not to Share Data with FB Until It Complies with GDPR

WhatsApp Signs Commitment Not to Share Data with FB Until It Complies with GDPR

GDPR doesn't kick in until May 25, but we're already seeing data battles with big tech companies making headlines

Dreaming on Data: How Industry Leader Serta is Fending off Mattress Competitors

Dreaming on Data: How Industry Leader Serta is Fending off Mattress Competitors

How does Serta intend to defend itself against competition from dozens of new, direct-to-consumer mattress companies?

How AutoAnything Became A Data-Driven Brand

How AutoAnything Became A Data-Driven Brand

How AutoAnything uses analytics to fuel their auto retail brand

Diversity in the Tech Industry is Still Bleak, Report Shows

Diversity in the Tech Industry is Still Bleak, Report Shows

Surprise, surprise. In a report published by Dear Tech People, we can now say for certain: Diversity in tech blows

Fast Company's Most Innovative List Touts Tech, Branding, And Big Data

Fast Company's Most Innovative List Touts Tech, Branding, And Big Data

Big brands top the list, but marketers leave a lasting impression

Tapad Launches New CDP for Telcos

Tapad Launches New CDP for Telcos

The cross-device personalization solution reinvents itself with a new CDP

Add a Dose of AI for Better Health Marketing

Add a Dose of AI for Better Health Marketing

Bringing programmatic precision to healthcare marketing, while remaining privacy compliant

AIDA versus Micro-Moments: The Differences That Matter

AIDA versus Micro-Moments: The Differences That Matter

Is the classic concept of AIDA (Attention, Interest, Desire and Action) being superseded by a focus on micro-moments? What are the similarities - and the differences that make an impactful difference?

Cartoon: Predictive Analytics Meets Crystal Ball

Cartoon: Predictive Analytics Meets Crystal Ball

This is one vertical which should be all over predictive modeling

Inside the System: Humans in the AI Loop

Inside the System: Humans in the AI Loop

Despite huge advances in AI, you still need a human in the loop

How Shadow Analytics Disrupts Intent Marketing: Analytics Corner

How Shadow Analytics Disrupts Intent Marketing: Analytics Corner

The use of shadow analytics solutions can obscure how signals from intent marketing can be interpreted. Here's how to avoid that

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

Why Twitter 280 creates a 360 in Analytics: Analytics Corner

Here's how social analytics strategies will have to adjust to cope with the character boost on Twitter

There Is a Santa Claus! (We Have the Technology)

There Is a Santa Claus! (We Have the Technology)

Grown-ups say there is no such thing as Santa Claus. But there is enough IT out there to make the concept work

Oh, The Weather Outside Is...An Important Marketing Tool?

Oh, The Weather Outside Is...An Important Marketing Tool?

IBM Watson takes a closer look at the impact of weather on holiday season shoppers

CMOs Eye Big Data, Digital Spend For 2018 Budgets

CMOs Eye Big Data, Digital Spend For 2018 Budgets

Marketing leaders allocate more to analytics as demand for data-driven insights increases

Holding Influencers Accountable: Using Big Data To Improve ROI

Holding Influencers Accountable: Using Big Data To Improve ROI

A strong influencer marketing strategy comes down to two things - accountability and analytics

How Serverless Tech Brings Marketing Tech Efficiency: Analytics Corner

How Serverless Tech Brings Marketing Tech Efficiency: Analytics Corner

Google is one of the big players showing how serverless tech can increase speed and efficiency in cloud services

The Wednesday Stack: Giant Surprises

The Wednesday Stack: Giant Surprises

Our weekly look at marketing tech and ops

A Look at Google Chatbase: Analytics Corner

A Look at Google Chatbase: Analytics Corner

Google's dynamic approach to chatbot analytics

Snapchat's Innovative Redesign Might Just Save the Failing Brand

Snapchat's Innovative Redesign Might Just Save the Failing Brand

Oh, Snap! Snapchat has a new look and it could mean a big turnaround for a company whose market and social stock is plummeting

The Use of AI in Quote-to-Cash

The Use of AI in Quote-to-Cash

Within the industry at large, there is also a growing controversy about what constitutes AI and what constitutes an over-hyped form of data analytics

How to Avoid the Shopping Cart Blues: Analytics Corner

How to Avoid the Shopping Cart Blues: Analytics Corner

Nine tips to get customers to complete an online retail purchase

One on One: Exploring the Magic Behind Spotify with Brian Benedik

One on One: Exploring the Magic Behind Spotify with Brian Benedik

When I sat down with Brian Benedik, VP, Global Head of Ad Sales at Spotify, I knew I was going in with an already established bias: I love Spotify

Salesforce Says OK Google: Live from Dreamforce

Salesforce Says OK Google: Live from Dreamforce

Salesforce announces a major strategic partnership, activating Google 360 audiences outside Google for the first time — plus the Benioff keynote

AI for B2B: "Throw Your Hat in the Ring"

AI for B2B: "Throw Your Hat in the Ring"

Jim Regan, CMO of MRP, talks about the evolution of B2B marketing and how AI will turn the space upside down

Cartoon: Chain of Fool

Cartoon: Chain of Fool

Here's one data-free approach to the supply chain

The Scientific Approach to Relationship Marketing

The Scientific Approach to Relationship Marketing

In the absence of a crystal ball, marketers can now apply AI solutions to identify which visitors are worth pursuing.

How Machine Learning Can Build Brand Value

How Machine Learning Can Build Brand Value

Advanced analytics, incorporating machine learning, is becoming an important route to growth

The Rise of Product Analytics

The Rise of Product Analytics

Amplitude's Justin Bauer explains how marketing-style analytics now help product teams

How to Make Sense of KPIs and Find Your Story in Data

How to Make Sense of KPIs and Find Your Story in Data

A company that is eager to use metrics must know its business. If not, KPIs just become a bunch of letters, and the data becomes smoke and nonsense

Live from DMA &Then: Patrick Tripp of RedPoint Global

Live from DMA &Then: Patrick Tripp of RedPoint Global

Patrick Tripp talks CDPs, the 360 degree view of the customer — and "MadTech"

What is Clustering, and Why Should Marketers Care?

What is Clustering, and Why Should Marketers Care?

For data-heads, the latest way of discovering customer segments explained

Personalization Means Fast Credit

Personalization Means Fast Credit

Experian DataLabs uses vast data reserves in a smart way to help credit businesses target the right customers

One on One: Ali Bohra on How the DMP Has Changed

One on One: Ali Bohra on How the DMP Has Changed

Ali Bohra of Adobe Audience Manager talks data, customer intelligence, and the experience business

Target, L'Oréal Reap Benefits of Good Data

Target, L'Oréal Reap Benefits of Good Data

At New York Advertising Week, brands reaffirmed building on first-party data for success

One on One: Errol Apostolopoulos on the Power of Social Images

One on One: Errol Apostolopoulos on the Power of Social Images

Errol Apostolopoulos of Crimson Hexagon describes the state of social media analytics in the age of AI

Data is Not Just a Commodity — Yet

Data is Not Just a Commodity — Yet

With everyone seemingly collecting all the data they can get their hands on, will these continue to be differentiation between data sets?

How Analytics Helps Price Optimization Decisions

How Analytics Helps Price Optimization Decisions

Business intelligence is helping to inform price optimization in retail and eCommerce

One on One: David Dunne on Helping Clients Get Closer to Customers

One on One: David Dunne on Helping Clients Get Closer to Customers

David Dunne of Velocidi talks about the company's AI-powered data quality roadmap

How to Use Data to Reach Hispanic Consumers

How to Use Data to Reach Hispanic Consumers

The growing importance of the Hispanic market means a need for nuanced segmentation, based on good analytics

Lesson Planet's Email Marketing Program Makes the Grade

Lesson Planet's Email Marketing Program Makes the Grade

The online curriculum resource relies on email to educate people on its site's functionality and drive conversion

Customer Feedback Is the Main Ingredient in Mellow Mushroom's CX Strategy

Customer Feedback Is the Main Ingredient in Mellow Mushroom's CX Strategy

The psychedelic pizza chain implemented a customer feedback solution to centralize its disparate data sources

AI: The Ultimate Game-Changer for Media

AI: The Ultimate Game-Changer for Media

A new report shows how AI is changing the media economy

The Best Strategies for Voice Search

The Best Strategies for Voice Search

Amazon Echo and Google Home are leading a revolution in virtual assistants products. Here's how marketers can optimize content for discovery; and through Siri, Alexa, and Cortana as well

Cartoon: Bots on the March

Cartoon: Bots on the March

The marketer looked from human to bot and bot to human again; but already it was impossible to tell which was which

Predictions on the Horizon

Predictions on the Horizon

In-house AI puts the predictive in partner marketing

Experian Marketing: What We're Best At

Experian Marketing: What We're Best At

Experian's Targeting unit remains true to its big data roots, says Kevin Dean

The State of Audience Data

The State of Audience Data

How Lotame Data Exchange is pushing the audience data envelope

How to Deal with Dirty Data

How to Deal with Dirty Data

20th Century Fox's VP of global enterprise operations shared his five steps at the Microsoft Media and Entertainment Day in New York

Instant Dashboards from Datorama

Instant Dashboards from Datorama

Datorama's SmartLenses focus marketing data into out-of-the-box dashboards

The Data-Based Marketing Narrative of 2017 So Far

The Data-Based Marketing Narrative of 2017 So Far

Here are 10 DMN articles that collectively tell the story of data-based marketing in the first half of 2017

Comparing Data Usage Habits on Instagram and Snapchat

Comparing Data Usage Habits on Instagram and Snapchat

Wandera analyzed 100,000 corporate mobile devices within its network of global, enterprise customers for its new study. Here's what the company found

One on One: Adam Corey on Getting to the Other Side of the Pixels

One on One: Adam Corey on Getting to the Other Side of the Pixels

Adam Corey of Tealium explains how tag management supports a data layer, and enables personalized marketing

Elon Musk is Still a Wet Blanket on AI

Elon Musk is Still a Wet Blanket on AI

The Tesla and SpaceX CEO calls for regulation now, before it's too late

The Monday Stack: Flexing Digital Muscles

The Monday Stack: Flexing Digital Muscles

Our weekly column about marketing tech and ops

In the Mood for Marketing

In the Mood for Marketing

Sentiment plus AI can hit the consumer at the right time and place — and in the right mood too

Can Sentiment and Emotional Analysis Help Uber Steer Its Brand Around?

Can Sentiment and Emotional Analysis Help Uber Steer Its Brand Around?

A digital media insights lead for the brand provided examples of how the ridesharing company leverages social listening at the recent Sentiment Analysis Symposium in New York

Why Data-Based Marketers Need the Scientific Method

Why Data-Based Marketers Need the Scientific Method

Unbounce's Michael Aagaard discussed combating confirmation bias in marketing at CTA 17

Is Your Brand Producing Memorable Customer Experiences?

Is Your Brand Producing Memorable Customer Experiences?

If a customer experience isn't remembered, did it really happen?

Unlocking the Power of AI For Your Marketing Mix

Unlocking the Power of AI For Your Marketing Mix

In partnership with IBM from Cannes

One on One: Lux Narayan Talks AI-Powered Insights for Social

One on One: Lux Narayan Talks AI-Powered Insights for Social

Lux Narayan of Unmetric discusses the use of AI and machine learning to discover and leverage social content

Using Data to Inform Design

Using Data to Inform Design

Oli Gardner dishes on reframing marketers' conception of data driven web page design.

One on One: Eric Matisoff on Making Data Actionable

One on One: Eric Matisoff on Making Data Actionable

Eric Matisoff of Adobe talks about how Adobe customers draw value from accurate, actionable, scalable data

Carnival Corporation Cruises Towards IoT

Carnival Corporation Cruises Towards IoT

The cruise company's chief experience and innovation officer discussed how Carnival Corporation is creating more personalized experiences for guests at Forrester's CXNYC Forum.

Reinventing Through Technology, Data, and Humanity

Reinventing Through Technology, Data, and Humanity

The director of marketing, research, and design for Allstate's Arity explains how the brand is leveraging all three

Predictive Analytics Wins Sports Fans

Predictive Analytics Wins Sports Fans

How marketers are using predictive analytics to engage sports to develop relationships with brands

5 AI Myths Busted

5 AI Myths Busted

Common misconceptions about the technology and the truths behind these notions

The IoT Will Stress Retail Networks

The IoT Will Stress Retail Networks

Telecommunications provider Windstream is bullish on IoT/AI demand and capabilities for brick-and-mortar retailers, but warns of network implications

Advertisers See Decreases in Employment While Those in Data See Upticks

Advertisers See Decreases in Employment While Those in Data See Upticks

A snippet of the data released by the Bureau of Labor Statistics on employees on nonfarm payrolls

Testing Is Part of L'Occitane's Regimen

Testing Is Part of L'Occitane's Regimen

The skincare and beauty brand runs A/B tests and tracks customer behavior to optimize the online experience and conversion

Forrester Wave Reveals Leading DMP Providers

Forrester Wave Reveals Leading DMP Providers

Which data management platforms are raising the bar and which ones have more work to do

An AI Approach to Omnichannel

An AI Approach to Omnichannel

AI powers a bottom-up approach for data-driven omnichannel marketing

5 Lessons Marketers Can Learn from Airbnb's Data Science Manager

5 Lessons Marketers Can Learn from Airbnb's Data Science Manager

The marketplace for short-term home rentals relies on data and testing and learning to drive ROI

How to Be a Customer-Friendly Data Company

How to Be a Customer-Friendly Data Company

Five ways to be customer-first data collectors

Radius Aims to Bring the Network Effect to B2Bs

Radius Aims to Bring the Network Effect to B2Bs

The more people join a network the more valuable it becomes, as Facebook and Uber have shown. But can B2Bs tap into this effect, too?

Datorama Adds Genius

Datorama Adds Genius

Introducing AI-driven optimization insights to the marketing data platform

Learning From Retailers Past: How TechStyle Modernizes Personalization

Learning From Retailers Past: How TechStyle Modernizes Personalization

Marketers need to present customers with the right message and the right product at the right time

Google Optimize: A Closer Look

Google Optimize: A Closer Look

Understanding Google Optimize, an AI-powered targeting and testing tool which can raise the marketer's game

Amplero Advocates "AI at the Core"

Amplero Advocates "AI at the Core"

AI at the core, humans at the helm, to nurture customer lifetime value

The Impact of AI: Ravi Dodda of MoEngage

The Impact of AI: Ravi Dodda of MoEngage

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Data and Optimization are T.O by Lipton's Cup of Tea

Data and Optimization are T.O by Lipton's Cup of Tea

How the loose-leaf tea machine brand uses consumer data and AI to drive optimization and conversion

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