Google is one of the big players showing how serverless tech can increase speed and efficiency in cloud services
Oh, Snap! Snapchat has a new look and it could mean a big turnaround for a company whose market and social stock is plummeting
When I sat down with Brian Benedik, VP, Global Head of Ad Sales at Spotify, I knew I was going in with an already established bias: I love Spotify
Salesforce announces a major strategic partnership, activating Google 360 audiences outside Google for the first time — plus the Benioff keynote
A company that is eager to use metrics must know its business. If not, KPIs just become a bunch of letters, and the data becomes smoke and nonsense
Amazon Echo and Google Home are leading a revolution in virtual assistants products. Here's how marketers can optimize content for discovery; and through Siri, Alexa, and Cortana as well
Wandera analyzed 100,000 corporate mobile devices within its network of global, enterprise customers for its new study. Here's what the company found
A digital media insights lead for the brand provided examples of how the ridesharing company leverages social listening at the recent Sentiment Analysis Symposium in New York
The cruise company's chief experience and innovation officer discussed how Carnival Corporation is creating more personalized experiences for guests at Forrester's CXNYC Forum.
The pharmacy retailer's VP of loyalty and personalization discusses how the brand drives relevancy through data-driven marketing.
The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources
Data layers aid programmatic marketing strategy. Learning what data fits in a layer aids effectiveness in this strategy. Here's a primer on coding best practices
Company of the Week
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