There Is a Santa Claus! (We Have the Technology)

There Is a Santa Claus! (We Have the Technology)

Grown-ups say there is no such thing as Santa Claus. But there is enough IT out there to make the concept work

Oh, The Weather Outside Is...An Important Marketing Tool?

Oh, The Weather Outside Is...An Important Marketing Tool?

IBM Watson takes a closer look at the impact of weather on holiday season shoppers

CMOs Eye Big Data, Digital Spend For 2018 Budgets

CMOs Eye Big Data, Digital Spend For 2018 Budgets

Marketing leaders allocate more to analytics as demand for data-driven insights increases

Holding Influencers Accountable: Using Big Data To Improve ROI

Holding Influencers Accountable: Using Big Data To Improve ROI

A strong influencer marketing strategy comes down to two things - accountability and analytics

How Serverless Tech Brings Marketing Tech Efficiency: Analytics Corner

How Serverless Tech Brings Marketing Tech Efficiency: Analytics Corner

Google is one of the big players showing how serverless tech can increase speed and efficiency in cloud services

The Wednesday Stack: Giant Surprises

The Wednesday Stack: Giant Surprises

Our weekly look at marketing tech and ops

A Look at Google Chatbase: Analytics Corner

A Look at Google Chatbase: Analytics Corner

Google's dynamic approach to chatbot analytics

Snapchat's Innovative Redesign Might Just Save the Failing Brand

Snapchat's Innovative Redesign Might Just Save the Failing Brand

Oh, Snap! Snapchat has a new look and it could mean a big turnaround for a company whose market and social stock is plummeting

The Use of AI in Quote-to-Cash

The Use of AI in Quote-to-Cash

Within the industry at large, there is also a growing controversy about what constitutes AI and what constitutes an over-hyped form of data analytics

How to Avoid the Shopping Cart Blues: Analytics Corner

How to Avoid the Shopping Cart Blues: Analytics Corner

Nine tips to get customers to complete an online retail purchase

One on One: Exploring the Magic Behind Spotify with Brian Benedik

One on One: Exploring the Magic Behind Spotify with Brian Benedik

When I sat down with Brian Benedik, VP, Global Head of Ad Sales at Spotify, I knew I was going in with an already established bias: I love Spotify

Salesforce Says OK Google: Live from Dreamforce

Salesforce Says OK Google: Live from Dreamforce

Salesforce announces a major strategic partnership, activating Google 360 audiences outside Google for the first time — plus the Benioff keynote

AI for B2B: "Throw Your Hat in the Ring"

AI for B2B: "Throw Your Hat in the Ring"

Jim Regan, CMO of MRP, talks about the evolution of B2B marketing and how AI will turn the space upside down

Cartoon: Chain of Fool

Cartoon: Chain of Fool

Here's one data-free approach to the supply chain

The Scientific Approach to Relationship Marketing

The Scientific Approach to Relationship Marketing

In the absence of a crystal ball, marketers can now apply AI solutions to identify which visitors are worth pursuing.

How Machine Learning Can Build Brand Value

How Machine Learning Can Build Brand Value

Advanced analytics, incorporating machine learning, is becoming an important route to growth

The Rise of Product Analytics

The Rise of Product Analytics

Amplitude's Justin Bauer explains how marketing-style analytics now help product teams

How to Make Sense of KPIs and Find Your Story in Data

How to Make Sense of KPIs and Find Your Story in Data

A company that is eager to use metrics must know its business. If not, KPIs just become a bunch of letters, and the data becomes smoke and nonsense

Live from DMA &Then: Patrick Tripp of RedPoint Global

Live from DMA &Then: Patrick Tripp of RedPoint Global

Patrick Tripp talks CDPs, the 360 degree view of the customer — and "MadTech"

What is Clustering, and Why Should Marketers Care?

What is Clustering, and Why Should Marketers Care?

For data-heads, the latest way of discovering customer segments explained

Personalization Means Fast Credit

Personalization Means Fast Credit

Experian DataLabs uses vast data reserves in a smart way to help credit businesses target the right customers

One on One: Ali Bohra on How the DMP Has Changed

One on One: Ali Bohra on How the DMP Has Changed

Ali Bohra of Adobe Audience Manager talks data, customer intelligence, and the experience business

Target, L'Oréal Reap Benefits of Good Data

Target, L'Oréal Reap Benefits of Good Data

At New York Advertising Week, brands reaffirmed building on first-party data for success

One on One: Errol Apostolopoulos on the Power of Social Images

One on One: Errol Apostolopoulos on the Power of Social Images

Errol Apostolopoulos of Crimson Hexagon describes the state of social media analytics in the age of AI

Data is Not Just a Commodity — Yet

Data is Not Just a Commodity — Yet

With everyone seemingly collecting all the data they can get their hands on, will these continue to be differentiation between data sets?

How Analytics Helps Price Optimization Decisions

How Analytics Helps Price Optimization Decisions

Business intelligence is helping to inform price optimization in retail and eCommerce

One on One: David Dunne on Helping Clients Get Closer to Customers

One on One: David Dunne on Helping Clients Get Closer to Customers

David Dunne of Velocidi talks about the company's AI-powered data quality roadmap

How to Use Data to Reach Hispanic Consumers

How to Use Data to Reach Hispanic Consumers

The growing importance of the Hispanic market means a need for nuanced segmentation, based on good analytics

Lesson Planet's Email Marketing Program Makes the Grade

Lesson Planet's Email Marketing Program Makes the Grade

The online curriculum resource relies on email to educate people on its site's functionality and drive conversion

Customer Feedback Is the Main Ingredient in Mellow Mushroom's CX Strategy

Customer Feedback Is the Main Ingredient in Mellow Mushroom's CX Strategy

The psychedelic pizza chain implemented a customer feedback solution to centralize its disparate data sources

AI: The Ultimate Game-Changer for Media

AI: The Ultimate Game-Changer for Media

A new report shows how AI is changing the media economy

The Best Strategies for Voice Search

The Best Strategies for Voice Search

Amazon Echo and Google Home are leading a revolution in virtual assistants products. Here's how marketers can optimize content for discovery; and through Siri, Alexa, and Cortana as well

Cartoon: Bots on the March

Cartoon: Bots on the March

The marketer looked from human to bot and bot to human again; but already it was impossible to tell which was which

Predictions on the Horizon

Predictions on the Horizon

In-house AI puts the predictive in partner marketing

Experian Marketing: What We're Best At

Experian Marketing: What We're Best At

Experian's Targeting unit remains true to its big data roots, says Kevin Dean

The State of Audience Data

The State of Audience Data

How Lotame Data Exchange is pushing the audience data envelope

How to Deal with Dirty Data

How to Deal with Dirty Data

20th Century Fox's VP of global enterprise operations shared his five steps at the Microsoft Media and Entertainment Day in New York

Instant Dashboards from Datorama

Instant Dashboards from Datorama

Datorama's SmartLenses focus marketing data into out-of-the-box dashboards

The Data-Based Marketing Narrative of 2017 So Far

The Data-Based Marketing Narrative of 2017 So Far

Here are 10 DMN articles that collectively tell the story of data-based marketing in the first half of 2017

Comparing Data Usage Habits on Instagram and Snapchat

Comparing Data Usage Habits on Instagram and Snapchat

Wandera analyzed 100,000 corporate mobile devices within its network of global, enterprise customers for its new study. Here's what the company found

One on One: Adam Corey on Getting to the Other Side of the Pixels

One on One: Adam Corey on Getting to the Other Side of the Pixels

Adam Corey of Tealium explains how tag management supports a data layer, and enables personalized marketing

Elon Musk is Still a Wet Blanket on AI

Elon Musk is Still a Wet Blanket on AI

The Tesla and SpaceX CEO calls for regulation now, before it's too late

The Monday Stack: Flexing Digital Muscles

The Monday Stack: Flexing Digital Muscles

Our weekly column about marketing tech and ops

In the Mood for Marketing

In the Mood for Marketing

Sentiment plus AI can hit the consumer at the right time and place — and in the right mood too

Can Sentiment and Emotional Analysis Help Uber Steer Its Brand Around?

Can Sentiment and Emotional Analysis Help Uber Steer Its Brand Around?

A digital media insights lead for the brand provided examples of how the ridesharing company leverages social listening at the recent Sentiment Analysis Symposium in New York

Why Data-Based Marketers Need the Scientific Method

Why Data-Based Marketers Need the Scientific Method

Unbounce's Michael Aagaard discussed combating confirmation bias in marketing at CTA 17

Is Your Brand Producing Memorable Customer Experiences?

Is Your Brand Producing Memorable Customer Experiences?

If a customer experience isn't remembered, did it really happen?

Unlocking the Power of AI For Your Marketing Mix

Unlocking the Power of AI For Your Marketing Mix

In partnership with IBM from Cannes

One on One: Lux Narayan Talks AI-Powered Insights for Social

One on One: Lux Narayan Talks AI-Powered Insights for Social

Lux Narayan of Unmetric discusses the use of AI and machine learning to discover and leverage social content

Using Data to Inform Design

Using Data to Inform Design

Oli Gardner dishes on reframing marketers' conception of data driven web page design.

One on One: Eric Matisoff on Making Data Actionable

One on One: Eric Matisoff on Making Data Actionable

Eric Matisoff of Adobe talks about how Adobe customers draw value from accurate, actionable, scalable data

Carnival Corporation Cruises Towards IoT

Carnival Corporation Cruises Towards IoT

The cruise company's chief experience and innovation officer discussed how Carnival Corporation is creating more personalized experiences for guests at Forrester's CXNYC Forum.

Reinventing Through Technology, Data, and Humanity

Reinventing Through Technology, Data, and Humanity

The director of marketing, research, and design for Allstate's Arity explains how the brand is leveraging all three

Predictive Analytics Wins Sports Fans

Predictive Analytics Wins Sports Fans

How marketers are using predictive analytics to engage sports to develop relationships with brands

5 AI Myths Busted

5 AI Myths Busted

Common misconceptions about the technology and the truths behind these notions

The IoT Will Stress Retail Networks

The IoT Will Stress Retail Networks

Telecommunications provider Windstream is bullish on IoT/AI demand and capabilities for brick-and-mortar retailers, but warns of network implications

Advertisers See Decreases in Employment While Those in Data See Upticks

Advertisers See Decreases in Employment While Those in Data See Upticks

A snippet of the data released by the Bureau of Labor Statistics on employees on nonfarm payrolls

Testing Is Part of L'Occitane's Regimen

Testing Is Part of L'Occitane's Regimen

The skincare and beauty brand runs A/B tests and tracks customer behavior to optimize the online experience and conversion

Forrester Wave Reveals Leading DMP Providers

Forrester Wave Reveals Leading DMP Providers

Which data management platforms are raising the bar and which ones have more work to do

An AI Approach to Omnichannel

An AI Approach to Omnichannel

AI powers a bottom-up approach for data-driven omnichannel marketing

5 Lessons Marketers Can Learn from Airbnb's Data Science Manager

5 Lessons Marketers Can Learn from Airbnb's Data Science Manager

The marketplace for short-term home rentals relies on data and testing and learning to drive ROI

How to Be a Customer-Friendly Data Company

How to Be a Customer-Friendly Data Company

Five ways to be customer-first data collectors

Radius Aims to Bring the Network Effect to B2Bs

Radius Aims to Bring the Network Effect to B2Bs

The more people join a network the more valuable it becomes, as Facebook and Uber have shown. But can B2Bs tap into this effect, too?

Datorama Adds Genius

Datorama Adds Genius

Introducing AI-driven optimization insights to the marketing data platform

Learning From Retailers Past: How TechStyle Modernizes Personalization

Learning From Retailers Past: How TechStyle Modernizes Personalization

Marketers need to present customers with the right message and the right product at the right time

Google Optimize: A Closer Look

Google Optimize: A Closer Look

Understanding Google Optimize, an AI-powered targeting and testing tool which can raise the marketer's game

Amplero Advocates "AI at the Core"

Amplero Advocates "AI at the Core"

AI at the core, humans at the helm, to nurture customer lifetime value

The Impact of AI: Ravi Dodda of MoEngage

The Impact of AI: Ravi Dodda of MoEngage

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Data and Optimization are T.O by Lipton's Cup of Tea

Data and Optimization are T.O by Lipton's Cup of Tea

How the loose-leaf tea machine brand uses consumer data and AI to drive optimization and conversion

The Impact of AI: Leah Pope of Datorama

The Impact of AI: Leah Pope of Datorama

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Steve Kraus of Cogito

The Impact of AI: Steve Kraus of Cogito

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Dave O'Flanagan at Boxever

The Impact of AI: Dave O'Flanagan at Boxever

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Rajesh Nambiar of Xavient

The Impact of AI: Rajesh Nambiar of Xavient

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Chris Hall of Pitney Bowes

The Impact of AI: Chris Hall of Pitney Bowes

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Aman Naimat of Demandbase

The Impact of AI: Aman Naimat of Demandbase

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

AI Makes Visual Intelligence Possible

AI Makes Visual Intelligence Possible

Visual intelligence will be key in a world where connectivity will happen increasingly via eyes (and voice) rather than by keyboard

The Impact of AI: Eric Duerr of Rocket Fuel

The Impact of AI: Eric Duerr of Rocket Fuel

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Mark Phillips of McKinsey

The Impact of AI: Mark Phillips of McKinsey

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

5 Lessons to Learn from a Disney Research Scientist

5 Lessons to Learn from a Disney Research Scientist

These data-driven best practices are relevant to researchers and marketers, alike.

The Impact of AI: Yi Zhang of Rul.ai

The Impact of AI: Yi Zhang of Rul.ai

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

The Impact of AI: Justin Shriber of LinkedIn Sales Solutions

The Impact of AI: Justin Shriber of LinkedIn Sales Solutions

Throughout this week, practitioners and thought-leaders share commentary on our theme topic

Welcome to Artificial Intelligence Week

Welcome to Artificial Intelligence Week

The rise of the machines, and their practical impact on the daily concerns of marketers, will be the theme this week

Segmentation Still The Best Way to Drive ROI in Ecommerce

Segmentation Still The Best Way to Drive ROI in Ecommerce

Study finds segmentation gap creates haves and have-nots

Personalization Is at the Heart of CVS's ExtraCare Loyalty Program

Personalization Is at the Heart of CVS's ExtraCare Loyalty Program

The pharmacy retailer's VP of loyalty and personalization discusses how the brand drives relevancy through data-driven marketing.

The State of Data-Driven Marketing

The State of Data-Driven Marketing

A new report from Jaywing suggests senior marketers may have conflicting views about data management and data skills

One on One: Stitching Together the Customer with Ed Chater

One on One: Stitching Together the Customer with Ed Chater

Ed Chater of Adbrain explains the importance of solving customer identity for a connected world

How a User-First Approach Helps Audience Targeting in Mobile

How a User-First Approach Helps Audience Targeting in Mobile

Receptiv CEO speaks about how brands can learn about consumers with app data

One on One: Connecting the Physical and Digital with Shobhit Shukla

One on One: Connecting the Physical and Digital with Shobhit Shukla

Shobhit Shukla explains how Near evolved from a location to an ambient intelligence platform

Measuring The Shift In Retail

Measuring The Shift In Retail

The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources

PerfectLens Sees ROI with a Clearer View of the Customer Journey

PerfectLens Sees ROI with a Clearer View of the Customer Journey

The Canadian contact lens etailer partnered with a new technology vendor to look beyond its direct click-to-conversions

How Data Catapulted the Personalized Children's Book

How Data Catapulted the Personalized Children's Book

Lost My Name developed a unique brand out of unique literary experiences

How Collaborative Data Helps Marketers Read the Clouds

How Collaborative Data Helps Marketers Read the Clouds

The Weather Company and LiveRamp collaborate for a first of its kind data integration

Identifying Data Bias Early

Identifying Data Bias Early

How to guard against biases that can wreck your analytics results and machine learning models

The Debate Over Data Will Never End

The Debate Over Data Will Never End

Consumers are worried demands will grow, brands are worried it will be taken away

BigQuery Through The Eyes of Looker

BigQuery Through The Eyes of Looker

Google's new data transfer and management capabilities are making an impact on a data start-up

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

The vote to overturn FCC regulations may not be as good for marketers as you think.

Contemplating the AI Revolution

Contemplating the AI Revolution

Paul Roehrig of Cognizant is pondering revolutionary changes which will bring about a machine-driven, but still human-centric, future

TechStyle Goes Beyond Big Data

TechStyle Goes Beyond Big Data

A look at how the company's fast-fashion division supplements its digital data with face-to-face insights

Foursquare Unveils Predictive Analytics Platform

Foursquare Unveils Predictive Analytics Platform

Better data for better results

Deciding The Right Data for A Data Layer: A Primer

Data layers aid programmatic marketing strategy. Learning what data fits in a layer aids effectiveness in this strategy. Here's a primer on coding best practices

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