Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.

We've Got Your Number

We've Got Your Number

Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.

Teradata Wants to Help Colleges Make More Marketing Engineers

Teradata Wants to Help Colleges Make More Marketing Engineers

Teradata University Network puts real-world marketing tools and situations in the hands of students and teachers.

Even The Economist Gets Personal

Even The Economist Gets Personal

The business and finance publication uses data to get a read on its customers.

The Hidden Costs of Dirty Data

The Hidden Costs of Dirty Data

Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.

Turning Big Data into Major Insight

Turning Big Data into Major Insight

Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.

Word to the Wise: Free Gift

Word to the Wise: Free Gift

Who doesn't love a free gift?

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major Sales

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Signal Wants to Help CMOs Put Vendors to the Test

Signal Wants to Help CMOs Put Vendors to the Test

The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.

Five Ways to Get Customers to Share Data

Five Ways to Get Customers to Share Data

Incentives are one of the top methods marketers use to encourage customers to volunteer information.

Word to the Wise: Hadoop

Word to the Wise: Hadoop

So, what is Haddop exactly?

Are you Ready for CIDM? (Customer Identity Management)

Are you Ready for CIDM? (Customer Identity Management)

UnboundID is betting you're not, and launches a broad-based system for marketers.

Direct Marketers Deep-Six California Data Broker Bill

Direct Marketers Deep-Six California Data Broker Bill

DMA feared passage of the bill would have caused national repercussions for data-driven marketers.

Back to the Future: Marketing in 2025

Back to the Future: Marketing in 2025

Researchers say marketing in the future will be enabled by a vast network of data-collecting devices—a.k.a. the Internet of Things.

Marketers' Love-Hate Relationship With Preference Centers

Marketers' Love-Hate Relationship With Preference Centers

6 preference center pros and cons that marketers should consider to improve the customer experience

The Friends and Family (Marketing) Plan

The Friends and Family (Marketing) Plan

Savvy marketers like Sony recognize that consumers will, many times, purchase what a mother, brother, spouse, or even Facebook friend has bought.

Rovi Releases World Cup Metadata

Rovi Releases World Cup Metadata

Marketers and consumers now have access to the discovery giant's wealth of World Cup media data.

List Brokers Are Data Brokers, Says FTC

List Brokers Are Data Brokers, Says FTC

New laws to regulate consumer data called for by FTC do not include individual marketers, but do include brokers of mailing lists.

Progress Makes Progress with Easyl

Progress Makes Progress with Easyl

Self-service data analysis and integration is the aim of the new release.

What's The Story With Big Data?

What's The Story With Big Data?

As corporate data literacy increases, data storytellers will morph into data monetizers.

Demandbase Debuts B2B Marketing Cloud

Demandbase Debuts B2B Marketing Cloud

Campaign tracking monitors ROI for individual accounts across the funnel.

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

MSC Builds a Sturdy Data Exchange

MSC Builds a Sturdy Data Exchange

MSC uses data to retool its customer experience.

Are You Data Greedy?

Are You Data Greedy?

Marketers' constant hunt for insight can turn them into to data hoarders. Here are seven types of data that marketers stockpile but don't really need.

Six Big Data Dos and Don'ts

Six Big Data Dos and Don'ts

Your marketing team has collected the data. Now learn what to—and what not to—do with it.

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the Data Door

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.

Q&A: Peter Fader, Codirector, Wharton Customer Analytics Initiative

Q&A: Peter Fader, Codirector, Wharton Customer Analytics Initiative

The Wharton Customer Analytics Initiative matches global companies overflowing with untapped customer data to the academic world's top analytics researchers.

How to Rock the Data That You Have

How to Rock the Data That You Have

Four data experts break down the do's and don'ts of how marketers can make the most of the data that's served to them directly.

eBay Enterprise Bids on Personalization

eBay Enterprise Bids on Personalization

Ebay's John Sheldon speaks with Direct Marketing News to break down the basics of personalization and what marketers really need to know.

News Byte: DataStax Names Kavanagh CMO

News Byte: DataStax Names Kavanagh CMO

The Salesforce and Oracle veteran moves to the realm of NoSQL database platforms.

Take Your Marketing Personally

Take Your Marketing Personally

Personalization may look complicated, but if you know where it fits into your overall strategy, you can't go wrong.

News Byte: Ensighten Aquires TagMan and Expands Global Footprint

News Byte: Ensighten Aquires TagMan and Expands Global Footprint

The data company expands its customer base in tag management.

MTPS 2014 Video: Who Owns Customer Data?

MTPS 2014 Video: Who Owns Customer Data?

As data's importance intensifies, so does "ownership" of that data. Who, ultimately, should be responsible for its availability, integration, quality, and security?

MTPS 2014 Video: Collaboration Amps Up Customer Acquisition

MTPS 2014 Video: Collaboration Amps Up Customer Acquisition

Attracting and engaging the right prospects today takes collaboration with data scientists, Web developers, and more.

MTPS 2014 Video: Data—Go Big or Go Home

MTPS 2014 Video: Data—Go Big or Go Home

Data is the core of marketing today—and tomorrow—but without talent, collaboration, and strategy it's as useful as the teletype.

News Byte: Stanhope Joins BrightTag as SVP Marketing

News Byte: Stanhope Joins BrightTag as SVP Marketing

Ex-Forrester analyst Joe Stanhope will lead corporate marketing at the cross-channel marketing technology company.

News Byte: A Behavioral Battle Plan From the IDF

News Byte: A Behavioral Battle Plan From the IDF

Pursway's new behavioral targeting tool was developed by former Israeli Defense Force intelligence officers.

Five Ways to Get Big Data Moving Faster

Five Ways to Get Big Data Moving Faster

Experiments, campaigns, and other strategies to get past the overwhelming size of Big Data.

Use Data—Big and Small—to Improve Customer Relationships

Use Data—Big and Small—to Improve Customer Relationships

What kind of data do marketers need to enable them to get closer to their customers to drive revenue and profitability for their companies?

Analytics and Testing: Do you Want Answers, or Do you Want the Truth?

Analytics and Testing: Do you Want Answers, or Do you Want the Truth?

Big Data gives you answers to what variables have potential, but testing gives you the truth.

Computers Like Data, People Like Answers

Computers Like Data, People Like Answers

Want to get more ROI from your Big Data initiative? Provide useful insights. Thinking small gets us closer to the problem.

When Big Data and Small Data Work Together

When Big Data and Small Data Work Together

In the search for insight, how relevant is the "size" of the data?

Word to the Wise: ROI

Word to the Wise: ROI

A Return on investment (ROI) is a regular sufferer of misuse. Let's define it.

Data Storytelling Is Always On Trend

Data Storytelling Is Always On Trend

Telling stories through data helps marketers identify problems (or recognize opportunities) and zero-in on a solution.

Gartner: One Third of Leading Enterprises Face a Data Crisis

Gartner: One Third of Leading Enterprises Face a Data Crisis

Enterprises are good at collecting data, but not so good at managing it, says the research firm.

News Byte: Oracle Agrees to Buy BlueKai

News Byte: Oracle Agrees to Buy BlueKai

The data platform will be integrated with Responsys and Eloqua in Oracle's expanding push into automation.

Customer Data at Denihan's Service

Customer Data at Denihan's Service

The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.

Why DMP-First Marketers Will Win Out

Why DMP-First Marketers Will Win Out

Marketers' biggest data challenge isn't the lack of it, but rather getting all of their siloed data in a single place. Here are three tips to do just that.

The Future Is in Present Tense Marketing

The Future Is in Present Tense Marketing

Lifecycle campaigns need to be placed in the context of a customer's daily activities.

For AOL Paid Services, Optimization Is the Name of the Game

For AOL Paid Services, Optimization Is the Name of the Game

The organization implemented a new marketing solution to target customers with more relevant offers.

Turner Sports Uses Big Data to "Future Proof" its Media

Turner Sports Uses Big Data to "Future Proof" its Media

The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.

Data: Go Big or Go Home

Data: Go Big or Go Home

The million dollar question posed at the 2014 Marketing&Tech Partnership Summit: What can marketers do to take best advantage of the Internet of Things?

An Inconvenient (Marketing) Truth

An Inconvenient (Marketing) Truth

Marketers need to address true addressability at scale to thrive.

2014 Brings Unwelcome Attention to Data-Driven Marketing

2014 Brings Unwelcome Attention to Data-Driven Marketing

How marketers can protect the responsible use of consumer data for marketing purposes

Why Watson's in Jeopardy in the Big Data Game

Why Watson's in Jeopardy in the Big Data Game

IBM marches out a new three-pronged initiative behind its cognitive computing wiz, while word is the TV game show star isn't cutting it in the business world.

Calendars.com's Big Resolution? Breaking Down Big Data

Calendars.com's Big Resolution? Breaking Down Big Data

The calendar etailer launched new technology two weeks before Black Friday to drive insights from its online data.

Espresso Education Wakes Up and Smells the Analytics

Espresso Education Wakes Up and Smells the Analytics

A digital content provider for schools in the UK gets a crash course in how to use its data to increase user engagement.

News Byte: IBM Opens Path to Analysis of Encrypted Data

News Byte: IBM Opens Path to Analysis of Encrypted Data

The company receives patent for "fully homomorphic encryption," allowing analysis of scrambled data without revealing identity.

Rockefeller Calls Data Brokers 'Lethal' in Senate Committee Hearing

Rockefeller Calls Data Brokers 'Lethal' in Senate Committee Hearing

The Senator from West Virginia threatens to use subpoena power to pry into the affairs of data suppliers, alleging they prey on an unwitting consumers.

News Byte: Senate Hearing on Data Brokers

News Byte: Senate Hearing on Data Brokers

Senator Rockefeller's Commerce committee continues its investigation into data industry practices.

News Byte: Cambey & West Names Cuellar CEO

News Byte: Cambey & West Names Cuellar CEO

Company co-founder takes the helm in 2014.

Starcom MediaVest Signs Deal to Use Acxiom's Audience Operating System

Starcom MediaVest Signs Deal to Use Acxiom's Audience Operating System

The Publicis Groupe unit and its CEO Laura Desmond will put to the test Acxiom's claim that AOS can improve the cohesiveness of multichannel campaigns.

Is Data Management an Oxymoron?

Is Data Management an Oxymoron?

Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.

When Segments Overlap

When Segments Overlap

Marketers would have an easier job if segmenting customers were as simple as color-coding Skittles. But customers are human beings, which means segmentation is one complex science.

P&G Solves Diaper Dilemma with Qualitative Research

P&G Solves Diaper Dilemma with Qualitative Research

Sometimes the why is more important than the what.

Data Quality's Dirty Little Secret

Data Quality's Dirty Little Secret

A new survey links data quality to revenue growth.

News Byte: Datalogix Names new CMO

News Byte: Datalogix Names new CMO

Multicultural marketing expert Steven Wolfe Pereira is a former Univision VP.

A Marketing Call to Action for Call Centers

A Marketing Call to Action for Call Centers

Companies' contact centers can't compare to their websites when it comes to using data to spread customer satisfaction and generate revenue.

Government Spying Should Worry Marketers

Government Spying Should Worry Marketers

Marketing often gets a bad rap along with the government when it gets negative press for its surveillance policies and actions.

What's Your Marketing Data Management Type?

What's Your Marketing Data Management Type?

Take this quiz to learn whether you're a data management all star or wannabe.

Hearst Uses Email Insights to Merge Its Print and Online Worlds

Hearst Uses Email Insights to Merge Its Print and Online Worlds

The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.

News Byte: InsideView Intros Two New Products

News Byte: InsideView Intros Two New Products

The company sees opportunity in corporate databases that are only 60% accurate.

"Cookies Don't Buy Things": A Conversation with Acxiom CEO Scott Howe

"Cookies Don't Buy Things": A Conversation with Acxiom CEO Scott Howe

Howe talks with Direct Marketing News about the future role of cookies and how the public will interact with their own data.

Think Small to Turn Big Data Insights Into Everyday Value

Think Small to Turn Big Data Insights Into Everyday Value

Bigger is not always better when it comes to marketing data.

Pandora's Audience Panorama

Pandora's Audience Panorama

No static here: The online radio company dishes on how its audience segmentation capabilities.

DMA Asks Lawmakers to Protect Data-Driven Economy

DMA Asks Lawmakers to Protect Data-Driven Economy

CEO Linda Woolley announces creation of the Data Protection Alliance and calls for passage of a data security law.

IBM: Office Politics Stymie Data-Driven Results

IBM: Office Politics Stymie Data-Driven Results

Two thirds of elite businesses blame executive resistance for failure to derive true value from data analytics.

Counter Big Data Paranoia With Little Data Optimism

Counter Big Data Paranoia With Little Data Optimism

Little Data empowers customers, creating deeper relationships, and building valuable customer loyalty.

News Byte: Teradata Says Customer Interactions Should Be a Two-Way Street

News Byte: Teradata Says Customer Interactions Should Be a Two-Way Street

Teradata Applications launches new and enhanced applications designed to improve marketing interactions and results.

Bank of America's Five Data Environment Surprises

Bank of America's Five Data Environment Surprises

Bank of America built out an intelligent messaging strategy...and discovered some surprising costs in the process.

Bigger, Stronger, Faster: Dr. Goodnight Talks Speed

Bigger, Stronger, Faster: Dr. Goodnight Talks Speed

SAS CEO James Goodnight, Ph.D., breaks down high-performance analytics: how it works and the circumstances in which businesses should consider implementing it.

News Byte: SAP and SAS Strike Up Strategic Sorority

News Byte: SAP and SAS Strike Up Strategic Sorority

The two companies unveil a strategic partnership to create a unified product roadmap that combines the SAP HANA platform and SAS analytics.

Video: Data Versus Creativity With Wunderman's Slavi Samardzija

Video: Data Versus Creativity With Wunderman's Slavi Samardzija

There's a perception right now that data and creativity are at odds in the marketing world—but according to Slavi Samardzija, chief analytics officer for KBM Group and Wunderman, the perception is not the reality.

Video: The Data Hairball

Video: The Data Hairball

Lisa Arthur, CMO of Teradata Applications, shares tips on how marketers can get a handle on the snarl of data accosting them at every turn.

One Tough Question at DMA2013: Is Data Killing Creativity?

One Tough Question at DMA2013: Is Data Killing Creativity?

As marketers' use of data intensifies, some fear that creativity will suffer. Experts from Wilde Agency, OgilvyOne New York, zednext, and Adobe weigh in on whether data and creativity are like peanut butter and jelly—or oil and water.

One Tough Question at DMA2013: Who's Responsible for Data Privacy Education?

One Tough Question at DMA2013: Who's Responsible for Data Privacy Education?

Where does the responsibility lie for consumer privacy in terms of data used for marketing? Experts from Teradata, Epsilon, and Ogilvy & Mather share their views at DMA2013.

News Byte: Portable Predictive Analytics

News Byte: Portable Predictive Analytics

Loyalty Builders introduces a cloud-based, self-service predictive analytics platform.

Data-Driven Marketing is a $156 Billion Economy

Data-Driven Marketing is a $156 Billion Economy

New research from DMA puts a number on expenditures for customer information. The data-driven economy's two largest contributors: e-commerce and postal production.

Live from DMA2013: It's All About Data-Driven Marketing

Live from DMA2013: It's All About Data-Driven Marketing

Video: Data isn't going away and CMOs need to learn to take a more holistic approach to data-driven marketing, says Lisa Arthur, CMO of Teradata.

I Believe We Can Market on the Fly

I Believe We Can Market on the Fly

Wilen New York releases a new real-time analytics tool at DMA2013 in Chicago that the direct marketing agency claims is like "a constant ear to the ground."

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