40 Under 40 2016: Daniel Oakins, Grapeshot

40 Under 40 2016: Daniel Oakins, Grapeshot

Daniel Oakins currently leads all publisher technology operations at global keyword data provider Grapeshot and is responsible for the growth of the business.

40 Under 40 2016: Thomas Mitchell, Wunderman

40 Under 40 2016: Thomas Mitchell, Wunderman

Thomas Mitchell is a hands-on analytics leader with an extensive technical background in applied analytics and business reporting across a variety of platforms and industries.

40 Under 40 2016: Natalie Travaglione, Experian Marketing Services

40 Under 40 2016: Natalie Travaglione, Experian Marketing Services

Natalie Travaglione has more than 10 years experience developing and driving go-to-market strategies for technology platforms and analytical tools in the financial information, regulatory compliance, and marketing technology industries.

40 Under 40 2016: Antonio Tomarchio, Cuebiq

40 Under 40 2016: Antonio Tomarchio, Cuebiq

Antonio Tomarchio is founder and CEO of Cuebiq, a next-generation business intelligence company that helps businesses understand consumers' offline behavior and purchase intent.

Were YouTube's Debate Viewership Numbers a Sign of Success?

Were YouTube's Debate Viewership Numbers a Sign of Success?

YouTube reports viewership record, but questions remain.

The Difference Between Data and Analytics

The Difference Between Data and Analytics

What is the distinct difference data and analytics?

The CDO's Role in Marketing 2.0

The CDO's Role in Marketing 2.0

The Chief Data Officer joins the dots between data management and marketing

Digging the Data Pool After Tearing Down the Silo

Digging the Data Pool After Tearing Down the Silo

RedPoint seeks to close the customer engagement gap

Radius Integrates with Oracle Marketing Cloud

Radius Integrates with Oracle Marketing Cloud

The B2B predictive software vendor announces integration with Oracle Eloqua

Jennifer Boyce: With the Future of Data and Analytics, Anything is Possible

Jennifer Boyce: With the Future of Data and Analytics, Anything is Possible

A Sprout Social data scientist develops love of analytics through social media

The US Presidential Campaign Race to Collect Data

The US Presidential Campaign Race to Collect Data

How Donald Trump and Hillary Clinton's websites are attempting to solicit the American public

Prospect Identified: Now What?

Prospect Identified: Now What?

Absolutdata launches an AI-enhanced solution to plan a prospect's journey to purchase

Insight into the Marketing Advantage of Heat Maps

Insight into the Marketing Advantage of Heat Maps

How a store's security camera can be an intelligence tool.

Emad Georgy: Big Questions Beat Big Data

Emad Georgy: Big Questions Beat Big Data

Experian Marketing Service's CTO talks about his path from business architecture to predictive analytics

Segmentation A Winning Strategy for Chicago Cubs

Segmentation A Winning Strategy for Chicago Cubs

Riding high as the best team is baseball, the club has an equally impressive marketing machine as well

Stuart Ogawa: Sysomos' Social Data Tinkerer

Stuart Ogawa: Sysomos' Social Data Tinkerer

The EVP and CTO reveals how he got into the data business and his role at Sysomos

Zeta's Nimeroff Enjoys the Art and Science of Analytics

Zeta's Nimeroff Enjoys the Art and Science of Analytics

A look into the life of data scientists and CIOs at analytics firms

Everyone Wants to Connect Their Data

Everyone Wants to Connect Their Data

Segment Sources want to collect all your ad data into one place, and draw the connections

Politico Gets the Details on Clinton's Data Guru

Politico Gets the Details on Clinton's Data Guru

Riding an algorithm of "cost per flippable delegate", Clinton's data and analytics way ahead of the game

Forward to the Future: The State of Predictive

Forward to the Future: The State of Predictive

True predictive marketing goes beyond making assumptions based on consumers' past behavior

How Tidy Data Helps Marketers Prepare for Machine Learning Strategies

How Tidy Data Helps Marketers Prepare for Machine Learning Strategies

Tidy Data offers a means for marketers to organize customer intent data

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

Darian Shirazi of Radius sees predictive marketing as a rapidly emerging space

Salesforce Launches B2B Analytics App

Salesforce Launches B2B Analytics App

Salesforce launches a series of new Wave Analytics Apps, including an out-of-the-box solution for B2B marketers

Intelligent Glue for a Marketing Stack

Intelligent Glue for a Marketing Stack

Kitewheel acts as an intelligent central hub, pulling marketing apps together through data

One on One: Andy Monfried on Solving "One View of the Customer"

One on One: Andy Monfried on Solving "One View of the Customer"

Andy Monfried of Lotame on the blurring lines between martech and adtech

Cartoon: Everyone Needs Followers

Is anyone immune to social media anxiety?

Why PornHub Is An Unlikely Data-Driven Marketing Power (100% SFW)

Why PornHub Is An Unlikely Data-Driven Marketing Power (100% SFW)

An adult entertainment brand trend setting in digital marketing? Bet you didn't see that com... -_-

Unify Marketing Operations with Data Management and Predictive Analytics

Unify Marketing Operations with Data Management and Predictive Analytics

The most powerful predictive data is purchase data, says RedPoint: But that's not all you need

The IoT Brings Risks As Well As Opportunities

The IoT Brings Risks As Well As Opportunities

With the Internet of Things become a reality time to start asking the right questions about the risks attached to gathering and using data, including for marketing purposes

100-Day Dash: What Clinton and Trump Need to Do to Win

100-Day Dash: What Clinton and Trump Need to Do to Win

In an election campaign where it seems anything goes, strategists and data analysts say there are still some truisms to consider

Cartoon: The Peasants are...Expressing Sentiment

Analyzing the sentiment in the reaction to "Let them eat cake..." (or croissants).

Lexalytics Extends to Azure

Lexalytics Extends to Azure

Showing the agility of a cloud-based offering, text/sentiment analytics vendor Lexalytics is now available in MSFT's cloud

One on One: Ran Sarig on Data as a Single Source of Truth

One on One: Ran Sarig on Data as a Single Source of Truth

Ran Sarig of Datorama talks about the insightful, and often unexpected, ways clients use their data integration engine

Five Minutes With: Stephen Taylor Breaks Down Marketing in the Travel Industry

Five Minutes With: Stephen Taylor Breaks Down Marketing in the Travel Industry

Sojern's SVP of enterprise solutions explains the traveler's path to purchase and how marketers can collect data at each stage.

Marketing and Sales Need Data on Tap (DaaS)

Marketing and Sales Need Data on Tap (DaaS)

Data-as-a-Service means having constant, real-time access to updated data sets

One on One: Sara Spivey Talks About the Data Goldmine

One on One: Sara Spivey Talks About the Data Goldmine

Sara Spivey, CMO of Bazaarvoice

Tag, You're It

Tag, You're It

Cloud-based tag management helps track website experiences

How to Plan Content Using Google Analytics Reports

How to Plan Content Using Google Analytics Reports

Using Affinity Reports, Second Dimension selectors, and Behavior Reports in Google Analytics can help marketers better plan content marketing strategies

Experian and Neustar Combine Data Capabilities

Experian and Neustar Combine Data Capabilities

Experian Marketing Services and Neustar are bringing their data onboarding capabilities together

Spotlight On: Amazon's Data Bet and Another Attempt at Curation

Spotlight On: Amazon's Data Bet and Another Attempt at Curation

Is Dash just about the data? But what if no one's pushing the button?

Six Reasons To Use Predictive Analytics

Six Reasons To Use Predictive Analytics

Whether it's gaining better understanding of changing market dynamics, or zeroing in on the best next message for every customer in your database, predictive analytics can deliver.

Three Data Points on The Horizon

Three Data Points on The Horizon

Three new, key data points are coming into focus

Plugging the Operational Data Gap

Plugging the Operational Data Gap

A new report exposes the gap between gathering marketing data and realizing its value it across functions

The Beauty of Marketing from Both Sides of the Brain

The Beauty of Marketing from Both Sides of the Brain

Combining the right and left brain to solve consumer-driven problems

What We Can Learn From the Postmortem on #Brexit Social Media

What We Can Learn From the Postmortem on #Brexit Social Media

Does the fact that Leave was always more popular on social mean anything?

CloudCraze Thrives in the Salesforce Eco-System

CloudCraze Thrives in the Salesforce Eco-System

This enterprise commerce solution has always been native on the Salesforce platform

How Open Source Databases Improve Data Management Options for Marketers

How Open Source Databases Improve Data Management Options for Marketers

Graph database Neo4j leads a number of open source tools that provide analytics and data management for marketers who need tech but do not have a technical background.

Which U.S. Cities Are Ignoring Your Ads?

Which U.S. Cities Are Ignoring Your Ads?

A study by AdRoll and Priceonomics breaks down which cities and states are most and least likely to click.

Know Your Customer Well, But Not Too Well

Know Your Customer Well, But Not Too Well

Collecting data for data's sake is at best unnecessary, at worst creepy

Blockchain: The Ledger Behind Bitcoin

Blockchain: The Ledger Behind Bitcoin

Bitcoin may currently be too volatile for mainstream transactions, but the internet protocol behind them is beginning to bloom

Spotlight On: Trump and Data

Spotlight On: Trump and Data

Is Trump's disinterest in data genuine?

A Basic Intro to Predictive Analytics

A Basic Intro to Predictive Analytics

A rundown of what it is, how to implement it, and what are its pros and cons.

Follow Data, Find Customer

Follow Data, Find Customer

YouAppi is a matchmaker when it comes to mobile messages and the right recipients

Learning about Machine Learning the Easy Way

Learning about Machine Learning the Easy Way

Huge ROI in machine learning, but only for the deeply qualified

Spotlight On: Instagram

Spotlight On: Instagram

Double-edged sword: new tools boost business functions, but could lead to organic reach decline

Cartoon: WiFi for the People

When digital property is theft

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.

We Get Surveys

We Get Surveys

A running list of recent surveys seen or sent to DMN

Understanding Personas, Marketing's Secret Tool

Understanding Personas, Marketing's Secret Tool

A rundown of what they are, why they matter, and how to build them.

The Hub Podcast: Location is Contextual

The Hub Podcast: Location is Contextual

Tim Jenkins, CEO of 4INFO, says context is more important than device or channel

Personalization Helps Marmot Improve Conversion Rates

Personalization Helps Marmot Improve Conversion Rates

The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.

Liferay: a single view for enterprise data

Liferay: a single view for enterprise data

Liferay's new DXP aims at putting user data in one, useful place

Cartoon: Cosmic analytics

Forget about predictive analytics, this app find answers in the stars

Why Having Fresh Data is Better than Driving Daily Action

Why Having Fresh Data is Better than Driving Daily Action

Our Marketing&Tech Innovation Summit partner delves into data acquisition, insights, and ownership.

Experian's Audience Engine: real people, not cookies

Experian's Audience Engine: real people, not cookies

Experian's new audience management platform links "real people-based" audience segmentation with omnichannel distribution

Taking Action on Your Customer Data

Taking Action on Your Customer Data

Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.

SAS Celebrates Its 40th Anniversary by Charging Forward

SAS Celebrates Its 40th Anniversary by Charging Forward

The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.

Does Your Data Management Need Some Spring Cleaning? [Infographic]

Does Your Data Management Need Some Spring Cleaning? [Infographic]

Poor data quality and integration can cause a marketing mess.

Jeff Smith Tapped as LiveRamp CMO

Jeff Smith Tapped as LiveRamp CMO

The veteran information industry marketer is brought in to fan the flames of rapid growth at the data onboarding company.

Google Wants My Phone Number

Google Wants My Phone Number

And I'm not giving it up. Does it want to date me, or just use me? I think the latter. What about you?

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

The habits of consumers revealed how the pet care company could better engage animal lovers online.

Data Helps Raen Optics Focus on Its Customers

Data Helps Raen Optics Focus on Its Customers

The handmade eyewear company experiments with dynamic messaging to increase email signups, conversion rates, and average order value.

Oracle expands audience with 33Across

Oracle expands audience with 33Across

Oracle integrates large new audience segments into its Audience Data Marketplace

The Right Data Can Drive Customer Action

The Right Data Can Drive Customer Action

How marketers can use data to spur customer to buy, advocate, share, and engage. [eBook]

Intel's Cloud Chips Could Elevate Martech

Intel's Cloud Chips Could Elevate Martech

The new Xeon processors enable businesses of all sizes to jump from cloud to cloud faster and more securely, experts say.

What Adobe Brings to the 2nd-Party Data Party

What Adobe Brings to the 2nd-Party Data Party

Its data co-op immediately becomes a significant entry in first-party data sharing. The goal: flag individuals across channels and screens.

3 Ways to Use Customer Lifetime Value to Optimize Marketing Spend

3 Ways to Use Customer Lifetime Value to Optimize Marketing Spend

LTV is useful for far more than determining how much to spend on acquiring customers.

Is It Time for a Data Ethics Revolution?

Is It Time for a Data Ethics Revolution?

Publicis North America's director of data science took the stage at SXSW and discussed why the data science industry needs a code of ethics and what it will take to create one.

Casting marketing to the right screen

Casting marketing to the right screen

A rising demand for streaming services may hint at where marketing attribution should start for a number of digital strategies

Five Minutes With: Antonio Tomarchio, Founder and CEO of Cuebiq

Five Minutes With: Antonio Tomarchio, Founder and CEO of Cuebiq

Antonio Tomarchio considers the challengs of online and offline measurement and attribution

The Hub Podcast: Optimizing in Real Time

The Hub Podcast: Optimizing in Real Time

Sergio Alvarez, founder and COO at Ai Media Group, talks about seeing the funnel from beginning to end

Marketers Put Pedal to the Metal on Technology

Marketers Put Pedal to the Metal on Technology

They're assuming the driver's seat and accelerating spending even though their roadmaps are unclear, says a study.

Is Hyperpersonalization Creepy or Crucial?

Is Hyperpersonalization Creepy or Crucial?

Nine marketing experts debate the strategy at a Domo-sponsored roundtable at the 2016 Marketing&Tech Innovation Summit.

Data Can Be a Marketer's Dream—or a Persistent Nightmare [Infographic]

Data Can Be a Marketer's Dream—or a Persistent Nightmare [Infographic]

Too many B2B marketers are sleeping on the job when it comes to maintaining the consistency and quality of their data.

Healthcare Marketing Finds a Cure in Data

Healthcare Marketing Finds a Cure in Data

How Tomorrow Networks is able to help pharmas and health plans home in on relevant prospects while staying on the good side of the law.

4 Recommendations for Upping Your Marketing Game

4 Recommendations for Upping Your Marketing Game

Marketers from AccuWeather and The New York Times discuss how to rethink staffing and processes to get the most from marketing technology.

Google to Take on Adobe With Its Own Marketing Stack

Google to Take on Adobe With Its Own Marketing Stack

Analytics 360 adds four new tools, including a DMP, to a cloud-based suite offering multichannel capabilities.

Five Minutes With: Cesar Melgoza, CEO of Geoscape

Five Minutes With: Cesar Melgoza, CEO of Geoscape

Cesar Melgoza talks about how analytics help companies evolve beyond legacy marketing practices

Analytics and Marketing Tech Are Top Concerns Among Marketers

Analytics and Marketing Tech Are Top Concerns Among Marketers

Marketers say they need tech that can deliver advanced analytics for customer insight, a study finds.

Quantifind: when data drives dollars

Quantifind: when data drives dollars

Quantifind tracks relevant data against KPIs to drive revenue. But there's a human side too

What it Means to Be a Marketer in the Insight Economy

What it Means to Be a Marketer in the Insight Economy

There are innumerable formulas for success in today's business world, but data mastery is the common denominator.

Addressable TV Isn't On the Way; It's Arrived

Addressable TV Isn't On the Way; It's Arrived

The Golden Age of television advertising may just be arriving. More than 40 million households can be pinpointed with relevant TV spots.

Addressable TV ads drive foot traffic

Addressable TV ads drive foot traffic

Pilot campaigns suggest notable lift in real world visitations driven by addressable TV advertising

The Burner Phone's Contribution to Online-Offline Attribution

The Burner Phone's Contribution to Online-Offline Attribution

Red Reddington uses disposable phone numbers so he can't be tracked, but not SourceTrak 3.0.

What Kind of Marketing Leader Are You?

What Kind of Marketing Leader Are You?

Only 6% of CMOs are "Torchbearers," but their ability to overcome top industry challenges may inspire other marketers to join their ranks.

Jetlore enriches customer profiles with passive data

Jetlore enriches customer profiles with passive data

Going beyond an Amazon-style recommendation algorithm, Jetlore looks at what consumers don't purchase, and what they don't do on websites, to build richer personalization

Curing Marketers' Attribution Addiction

Curing Marketers' Attribution Addiction

If you're jonesing for accurate cross-channel attribution, we've got your fix right here.

Issa Says Government Is Way Off Base With Apple Court Order

Issa Says Government Is Way Off Base With Apple Court Order

The court action is "unlawful and unwise" and could set a dangerous precedent for data-driven companies, the congressman says.

What is Active Active Clustering and Why Did It Just Get Cheaper?

What is Active Active Clustering and Why Did It Just Get Cheaper?

TmaxSoft teams with Red Hat to bring this database fail-safe system to smaller-budget marketers.

Meet the Marketer: Jeff Ernst, CEO of Smync

Meet the Marketer: Jeff Ernst, CEO of Smync

Jeff Ernst reflects on the power of word of mouth

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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