Data layers aid programmatic marketing strategy. Learning what data fits in a layer aids effectiveness in this strategy. Here's a primer on coding best practices
Google has linked Search Console to Data Studio. The feature, on top of an AdWords MCC integration, opens new analysis opportunities to improve marketing. Here's how.
How do you tell a technical problem from an unexpected trend? Here are a few more tips to make your analysis and diagnostics more savvy
How do you tell a technical problem from an unexpected trend? Here are a few tips to make your analysis and diagnostics more savvy
Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world
Marketers relying upon programmatic ads should examine affinity and referral analytic reports to help decide if brands are at risk of alienating customers
Chatbots are becoming essential tech for enhancing the value of IoT devices, websites, and apps. This post examines how analytic reporting must accommodate that enhancement.
The basketball team's CMO describes the type of fan experiences he's aiming to create at the new Chase Center.
Kitty Kolding, CEO and President of Infocore, on data acquisition for marketers and the growing challenge of complying with regulations
How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.
The ridesharing giant is collecting users' location data from the moment a car is summoned up to five minutes past drop-off (even if the app is running in the background), providing the company with the opportunity to expand its personalization opportunities.
New optimization test options from Adobe and Google are the start of an intriguing blend of machine learning and analytics. Learn how ML and A/B lead to meaningful discoveries that can improve customer experience
The furniture and home furnishings company launches a new campaign to reinforce its value and overcome brand misconceptions.
SAP Hybris not only aims to simplify and transform the front-office, but also to create a very different on-demand architecture for business software
Google's new data tool offers marketers more data mining options for better advanced analytics models.
Daniel Oakins currently leads all publisher technology operations at global keyword data provider Grapeshot and is responsible for the growth of the business.
Thomas Mitchell is a hands-on analytics leader with an extensive technical background in applied analytics and business reporting across a variety of platforms and industries.
Natalie Travaglione has more than 10 years experience developing and driving go-to-market strategies for technology platforms and analytical tools in the financial information, regulatory compliance, and marketing technology industries.
Antonio Tomarchio is founder and CEO of Cuebiq, a next-generation business intelligence company that helps businesses understand consumers' offline behavior and purchase intent.
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