Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.
Retail solutions provider seeks to up its data analytics game for large and midsized retailers.
Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.
Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.
Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.
Hewlett-Packard Enterprise is created to "go after opportunities created by a rapidly changing market," says CEO Meg Whitman.
Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.
A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.
AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.
First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.
100% viewability is quite the myth.
The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.
Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
MyAcxiomPartner.com enables simple campaigns for social and mobile channels.
Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.
A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.
Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.
Teradata University Network puts real-world marketing tools and situations in the hands of students and teachers.
The business and finance publication uses data to get a read on its customers.
Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.
Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.
Who doesn't love a free gift?
It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.
Confidence in data-driven marketing led marketers to set high Q1 2014 goals.
New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.
Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.
The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.
It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.
Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.
The hotel chain woos stranded airline passengers with deals based on flight cancellations.
The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.
Incentives are one of the top methods marketers use to encourage customers to volunteer information.
So, what is Haddop exactly?
UnboundID is betting you're not, and launches a broad-based system for marketers.
DMA feared passage of the bill would have caused national repercussions for data-driven marketers.
Researchers say marketing in the future will be enabled by a vast network of data-collecting devices—a.k.a. the Internet of Things.
6 preference center pros and cons that marketers should consider to improve the customer experience
Savvy marketers like Sony recognize that consumers will, many times, purchase what a mother, brother, spouse, or even Facebook friend has bought.
Marketers and consumers now have access to the discovery giant's wealth of World Cup media data.
New laws to regulate consumer data called for by FTC do not include individual marketers, but do include brokers of mailing lists.
Self-service data analysis and integration is the aim of the new release.
As corporate data literacy increases, data storytellers will morph into data monetizers.
Campaign tracking monitors ROI for individual accounts across the funnel.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
MSC uses data to retool its customer experience.
Marketers' constant hunt for insight can turn them into to data hoarders. Here are seven types of data that marketers stockpile but don't really need.
Your marketing team has collected the data. Now learn what to—and what not to—do with it.
5 ways marketers can prepare for possible data breaches.
Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.
Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.
Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.
The Wharton Customer Analytics Initiative matches global companies overflowing with untapped customer data to the academic world's top analytics researchers.
Four data experts break down the do's and don'ts of how marketers can make the most of the data that's served to them directly.
Ebay's John Sheldon speaks with Direct Marketing News to break down the basics of personalization and what marketers really need to know.
The Salesforce and Oracle veteran moves to the realm of NoSQL database platforms.
Personalization may look complicated, but if you know where it fits into your overall strategy, you can't go wrong.
The data company expands its customer base in tag management.
As data's importance intensifies, so does "ownership" of that data. Who, ultimately, should be responsible for its availability, integration, quality, and security?
Attracting and engaging the right prospects today takes collaboration with data scientists, Web developers, and more.
Data is the core of marketing today—and tomorrow—but without talent, collaboration, and strategy it's as useful as the teletype.
Ex-Forrester analyst Joe Stanhope will lead corporate marketing at the cross-channel marketing technology company.
Pursway's new behavioral targeting tool was developed by former Israeli Defense Force intelligence officers.
Experiments, campaigns, and other strategies to get past the overwhelming size of Big Data.
What kind of data do marketers need to enable them to get closer to their customers to drive revenue and profitability for their companies?
Big Data gives you answers to what variables have potential, but testing gives you the truth.
Want to get more ROI from your Big Data initiative? Provide useful insights. Thinking small gets us closer to the problem.
In the search for insight, how relevant is the "size" of the data?
A Return on investment (ROI) is a regular sufferer of misuse. Let's define it.
Telling stories through data helps marketers identify problems (or recognize opportunities) and zero-in on a solution.
Enterprises are good at collecting data, but not so good at managing it, says the research firm.
The data platform will be integrated with Responsys and Eloqua in Oracle's expanding push into automation.
The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.
Marketers' biggest data challenge isn't the lack of it, but rather getting all of their siloed data in a single place. Here are three tips to do just that.
Lifecycle campaigns need to be placed in the context of a customer's daily activities.
The organization implemented a new marketing solution to target customers with more relevant offers.
The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.
The million dollar question posed at the 2014 Marketing&Tech Partnership Summit: What can marketers do to take best advantage of the Internet of Things?
Marketers need to address true addressability at scale to thrive.
How marketers can protect the responsible use of consumer data for marketing purposes
IBM marches out a new three-pronged initiative behind its cognitive computing wiz, while word is the TV game show star isn't cutting it in the business world.
The calendar etailer launched new technology two weeks before Black Friday to drive insights from its online data.
A digital content provider for schools in the UK gets a crash course in how to use its data to increase user engagement.
The company receives patent for "fully homomorphic encryption," allowing analysis of scrambled data without revealing identity.
The Senator from West Virginia threatens to use subpoena power to pry into the affairs of data suppliers, alleging they prey on an unwitting consumers.
Senator Rockefeller's Commerce committee continues its investigation into data industry practices.
Company co-founder takes the helm in 2014.
The Publicis Groupe unit and its CEO Laura Desmond will put to the test Acxiom's claim that AOS can improve the cohesiveness of multichannel campaigns.
Technologies like data management platforms provide new avenues for marketers to take control of their data. But it's not all plug-and-play.
Marketers would have an easier job if segmenting customers were as simple as color-coding Skittles. But customers are human beings, which means segmentation is one complex science.
Sometimes the why is more important than the what.
A new survey links data quality to revenue growth.
Multicultural marketing expert Steven Wolfe Pereira is a former Univision VP.
Companies' contact centers can't compare to their websites when it comes to using data to spread customer satisfaction and generate revenue.
Marketing often gets a bad rap along with the government when it gets negative press for its surveillance policies and actions.
Take this quiz to learn whether you're a data management all star or wannabe.
The magazine publisher links digital subscribers to print subscribers to get a full 360-degree view of the customer.
The company sees opportunity in corporate databases that are only 60% accurate.
Howe talks with Direct Marketing News about the future role of cookies and how the public will interact with their own data.
Bigger is not always better when it comes to marketing data.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.