Google's new data tool offers marketers more data mining options for better advanced analytics models.
Daniel Oakins currently leads all publisher technology operations at global keyword data provider Grapeshot and is responsible for the growth of the business.
Thomas Mitchell is a hands-on analytics leader with an extensive technical background in applied analytics and business reporting across a variety of platforms and industries.
Natalie Travaglione has more than 10 years experience developing and driving go-to-market strategies for technology platforms and analytical tools in the financial information, regulatory compliance, and marketing technology industries.
Antonio Tomarchio is founder and CEO of Cuebiq, a next-generation business intelligence company that helps businesses understand consumers' offline behavior and purchase intent.
With the Internet of Things become a reality time to start asking the right questions about the risks attached to gathering and using data, including for marketing purposes
Analyzing the sentiment in the reaction to "Let them eat cake..." (or croissants).
Sojern's SVP of enterprise solutions explains the traveler's path to purchase and how marketers can collect data at each stage.
Using Affinity Reports, Second Dimension selectors, and Behavior Reports in Google Analytics can help marketers better plan content marketing strategies
Whether it's gaining better understanding of changing market dynamics, or zeroing in on the best next message for every customer in your database, predictive analytics can deliver.
Graph database Neo4j leads a number of open source tools that provide analytics and data management for marketers who need tech but do not have a technical background.
With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.
Forget about predictive analytics, this app find answers in the stars
The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.
Its data co-op immediately becomes a significant entry in first-party data sharing. The goal: flag individuals across channels and screens.
Publicis North America's director of data science took the stage at SXSW and discussed why the data science industry needs a code of ethics and what it will take to create one.
Too many B2B marketers are sleeping on the job when it comes to maintaining the consistency and quality of their data.
Marketers from AccuWeather and The New York Times discuss how to rethink staffing and processes to get the most from marketing technology.
The Golden Age of television advertising may just be arriving. More than 40 million households can be pinpointed with relevant TV spots.
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