TechStyle Goes Beyond Big Data

TechStyle Goes Beyond Big Data

A look at how the company's fast-fashion division supplements its digital data with face-to-face insights

Foursquare Unveils Predictive Analytics Platform

Foursquare Unveils Predictive Analytics Platform

Better data for better results

Deciding The Right Data for A Data Layer: A Primer

Data layers aid programmatic marketing strategy. Learning what data fits in a layer aids effectiveness in this strategy. Here's a primer on coding best practices

The CMO's Influence on New Product Design

The CMO's Influence on New Product Design

South African Airways VP of marketing Kim Thipe explains why new product development should live within marketing

How Blending Outside Data With SEO Brings More Customers

How Blending Outside Data With SEO Brings More Customers

Google has linked Search Console to Data Studio. The feature, on top of an AdWords MCC integration, opens new analysis opportunities to improve marketing. Here's how.

Google, AccuWeather Bring Weather Data, Analytics Solutions

Google, AccuWeather Bring Weather Data, Analytics Solutions

AccuWeather solutions aims at giving business leaders the opportunity to view the impact of weather on business performance

Inflated Data Part Two: What to Do When An Analytics Report Looks Wrong

Inflated Data Part Two: What to Do When An Analytics Report Looks Wrong

How do you tell a technical problem from an unexpected trend? Here are a few more tips to make your analysis and diagnostics more savvy

Inflated Data Part One: What to Do When An Analytics Report Looks Wrong

Inflated Data Part One: What to Do When An Analytics Report Looks Wrong

How do you tell a technical problem from an unexpected trend? Here are a few tips to make your analysis and diagnostics more savvy

Infutor: Enabling Identity Completion

Infutor: Enabling Identity Completion

Working behind the scenes, Infutor helps to ensure that the 360 degree view of the consumer is based on good, timely data

How Trump Changed Political Marketing

How Trump Changed Political Marketing

What strategies political marketers should adopt moving forward

One on One: Understanding the Unknown with Chris O'Hara

One on One: Understanding the Unknown with Chris O'Hara

Chris O'Hara of Krux explains what the DMP adds to the Salesforce mix

Top 5 Marketing Lessons from Super Bowl 51

Top 5 Marketing Lessons from Super Bowl 51

The greatest lessons marketers can take away from the Patriots-Falcons showdown

The Growing Intelligence of Tag Management

The Growing Intelligence of Tag Management

The power of tag management is evolving

From Fan to Player: Growing DraftKings

From Fan to Player: Growing DraftKings

The brand's senior director of marketing reveals the five ways the daily fantasy sports company drives growth.

Data, Data Everywhere

Data, Data Everywhere

Pitney Bowes' smarter city offering is a reminder that there are data-based business insights everywhere

British Heart Foundation Taps Into Virtual for Fundraising Event

British Heart Foundation Taps Into Virtual for Fundraising Event

How the BHF used innovation to raise awareness and donations

Privacy Versus Data Collection

Privacy Versus Data Collection

What does the future hold for the relationship between privacy and data collection?

They Came By Tweet, They Came By App, and They Left A Message

They Came By Tweet, They Came By App, and They Left A Message

Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world

6 Personalization Practices from Walgreens' Balance Rewards Program

6 Personalization Practices from Walgreens' Balance Rewards Program

How the retail pharmacy chain uses customer data to make its marketing messages relevant

The Cross Device Identity Holy Grail

The Cross Device Identity Holy Grail

A deep dive into the origins, motives, and importance of cross device tracking

Courchevel Ski Resort Embraces Social to Connect

Courchevel Ski Resort Embraces Social to Connect

How Courchevel Tourisme partnered with Digital Social Retail to create the smartest ski city

One on One: Kevin Tan Talks Depth of Data

One on One: Kevin Tan Talks Depth of Data

Eyeota offers brands access to audience data from a pool of three billion unique profiles

One on One: Dave Myers on Dealing With Mobile Shock

One on One: Dave Myers on Dealing With Mobile Shock

How mParticle helps mobile-first businesses manage and leverage their data

Building an Affinity for Ethical Analytics

Building an Affinity for Ethical Analytics

Marketers relying upon programmatic ads should examine affinity and referral analytic reports to help decide if brands are at risk of alienating customers

French Presidential Candidate Running Data-Based Campaign

French Presidential Candidate Running Data-Based Campaign

Independent centrist candidate Emmanuel Macron hires firm to help with campaign

Dstillery's Perlich Finds Skepticism Key for Any Data Scientist

Dstillery's Perlich Finds Skepticism Key for Any Data Scientist

A conversation with her father paved that way for a future in data science

Are CMOs Ready for a Seat in the C-Suite?

Are CMOs Ready for a Seat in the C-Suite?

Not quite, for a number of important reasons

Knotch's Gansca Extols the Value of First-Party Data

Knotch's Gansca Extols the Value of First-Party Data

How data can inform content marketing

Google Warns Advertisers of Changes to Phone Numbers in Ads

Google Warns Advertisers of Changes to Phone Numbers in Ads

News forces advertisers to consider AdWords ability to match certain needs

A.I. Informs Personalization for Starbucks

A.I. Informs Personalization for Starbucks

Starbucks understands the perks of personalized marketing

New Xbox Campaign Bridges Content Marketing and Personalization

New Xbox Campaign Bridges Content Marketing and Personalization

What do you do with all of that customer data? Microsoft uses it to tell customers about themselves

Pitney Bowes Spreads its Data Wings

Pitney Bowes Spreads its Data Wings

The global commerce technology company expands data management and analytics capabilities

How Chatbots Talk Up IoT Measures in Analytics

How Chatbots Talk Up IoT Measures in Analytics

Chatbots are becoming essential tech for enhancing the value of IoT devices, websites, and apps. This post examines how analytic reporting must accommodate that enhancement.

DMN's 12 Most Popular Articles This Year

DMN's 12 Most Popular Articles This Year

On our best and brightest

Winter Brings Data, Tough Decisions for Retailers

Winter Brings Data, Tough Decisions for Retailers

On how the weather impacts everything

Just Don't Call it A.I.

Just Don't Call it A.I.

Referring to self-teaching algorithms as "Artificial Intelligence" trivializes the original AI dream

Marketers Have to Stop Chasing One-to-one Personalization

Marketers Have to Stop Chasing One-to-one Personalization

But how personalized do you need to get? How relevant is relevant enough?

The Golden State Warriors Shoot for Immersive Fan Experiences with New Arena

The Golden State Warriors Shoot for Immersive Fan Experiences with New Arena

The basketball team's CMO describes the type of fan experiences he's aiming to create at the new Chase Center.

Bringing Granularity to the Marketing Cloud

Bringing Granularity to the Marketing Cloud

Big clouds are horizontal, businesses are vertical. Bluecore brings that recognition to ecommerce

Location, Location, (Virtual) Location

Location, Location, (Virtual) Location

Real estate is about physical location. The virtual location of potential buyers is important too

Metrics: Facebook Does it Again

Metrics: Facebook Does it Again

More measurement errors emerge

Setting Free the Data

Setting Free the Data

There's no longer any reason for publishers and agencies to hold data hostage

The Attribution Game

The Attribution Game

Proof Analytics and Quantifind launch new solutions to tackle the question of why campaigns are working (or not)

One on One: Data Compliance Stakes are High, says Kitty Kolding

One on One: Data Compliance Stakes are High, says Kitty Kolding

Kitty Kolding, CEO and President of Infocore, on data acquisition for marketers and the growing challenge of complying with regulations

Telling the Story of Data

Telling the Story of Data

Origami Logic's cofounder Alon Amit's work on contextualizing marketing data.

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.

4 Practical Steps to Align Email Marketing with the IoT

4 Practical Steps to Align Email Marketing with the IoT

Email is a tested, reliable marketing channel. And it can be made to work with the Internet of Things

How Middlemen Have Changed Travel Marketing

How Middlemen Have Changed Travel Marketing

Direct selling, OTAs, loyalty. Travel intermediaries are having a strange impact on travel marketing.

Uber Wants to Know Where You Are After You Leave the Car

Uber Wants to Know Where You Are After You Leave the Car

The ridesharing giant is collecting users' location data from the moment a car is summoned up to five minutes past drop-off (even if the app is running in the background), providing the company with the opportunity to expand its personalization opportunities.

Bridging the Trust Gap of Data

Bridging the Trust Gap of Data

How can analytics companies get clients to trust data

Eddie Kim: A Love of Insights from Data

Eddie Kim: A Love of Insights from Data

Eddie Kim, chief data scientist at Sysomos speaks with DMN

Experts Agree: Video Metrics Still A Work-in-Progress

Experts Agree: Video Metrics Still A Work-in-Progress

Facebook's recent missteps has many in the industry looking hard at video metrics

Luiz Maykot: Extracting Value from Data

Luiz Maykot: Extracting Value from Data

Manager for marketing data science of Adobe Digital Insights driven by the detective aspect of the work

Fluent Election Postmortem Challenges Conventional Wisdom

Fluent Election Postmortem Challenges Conventional Wisdom

Looking into why ad recollect was nearly tied despite Clinton's massive outspending

Facebook's Walled Garden Shows Cracks

Facebook's Walled Garden Shows Cracks

For the first time, the company seems really, truly under siege by multiple stakeholders

How Machine Learning Will Change Analytics

How Machine Learning Will Change Analytics

New optimization test options from Adobe and Google are the start of an intriguing blend of machine learning and analytics. Learn how ML and A/B lead to meaningful discoveries that can improve customer experience

IKEA's Data-Driven Campaign Reintroduces the Brand to U.S. Consumers

IKEA's Data-Driven Campaign Reintroduces the Brand to U.S. Consumers

The furniture and home furnishings company launches a new campaign to reinforce its value and overcome brand misconceptions.

What Marketers Have Learned From Campaign Season

What Marketers Have Learned From Campaign Season

Increasingly polarized audience segments could alter the course for businesses as much as the rest of the country.

Tale of the Tape: The Data Gurus Behind the Clinton and Trump campaigns

Tale of the Tape: The Data Gurus Behind the Clinton and Trump campaigns

How two individuals are powering the campaign's massive data collection

Oracle Addresses the Identity Gap

Oracle Addresses the Identity Gap

Oracle announces DMP enhancements in its marketing cloud to help build audiences around identities

The DMA Announces Data Standards 2.0 Initiative

The DMA Announces Data Standards 2.0 Initiative

The marketing association is expanding its self-regulatory scope in efforts to improve data collection and usage for this new age.

SAP Hybris: Going Beyond Packaged Software

SAP Hybris: Going Beyond Packaged Software

SAP Hybris not only aims to simplify and transform the front-office, but also to create a very different on-demand architecture for business software

DMN Political Survey Results Provide Marketing Insight into Presidential Election

DMN Political Survey Results Provide Marketing Insight into Presidential Election

Results show marketers lean democratic

Bing Launches Election Insights, Provides Marketing Intelligence

Bing Launches Election Insights, Provides Marketing Intelligence

Search engine launches election insight tab

Embedded AI Makes Sense for Marketers

Embedded AI Makes Sense for Marketers

Why AI will grow in popularity for marketers

The Dreamforce AI Dream

The Dreamforce AI Dream

How will Salesforce's Einstein offering need to change to meet the needs of customers?

One on One: Joe Hyland Says Webinars are a Data Play

One on One: Joe Hyland Says Webinars are a Data Play

Ten years ago, nobody thought of webinars as a data play: it's different now

Real Value in Krux for Salesforce

Real Value in Krux for Salesforce

Acquiring major DMP Krux fills a gap in the Salesforce offering

Google Data Studio: A Closer Look for Marketers

Google's new data tool offers marketers more data mining options for better advanced analytics models.

40 Under 40 2016: Linda Gharib, Wolters Kluwer

40 Under 40 2016: Linda Gharib, Wolters Kluwer

Linda Gharib recently joined information services and software leader Wolters Kluwer as director of marketing communications.

40 Under 40 2016: Daniel Oakins, Grapeshot

40 Under 40 2016: Daniel Oakins, Grapeshot

Daniel Oakins currently leads all publisher technology operations at global keyword data provider Grapeshot and is responsible for the growth of the business.

40 Under 40 2016: Thomas Mitchell, Wunderman

40 Under 40 2016: Thomas Mitchell, Wunderman

Thomas Mitchell is a hands-on analytics leader with an extensive technical background in applied analytics and business reporting across a variety of platforms and industries.

40 Under 40 2016: Natalie Travaglione, Experian Marketing Services

40 Under 40 2016: Natalie Travaglione, Experian Marketing Services

Natalie Travaglione has more than 10 years experience developing and driving go-to-market strategies for technology platforms and analytical tools in the financial information, regulatory compliance, and marketing technology industries.

40 Under 40 2016: Antonio Tomarchio, Cuebiq

40 Under 40 2016: Antonio Tomarchio, Cuebiq

Antonio Tomarchio is founder and CEO of Cuebiq, a next-generation business intelligence company that helps businesses understand consumers' offline behavior and purchase intent.

Were YouTube's Debate Viewership Numbers a Sign of Success?

Were YouTube's Debate Viewership Numbers a Sign of Success?

YouTube reports viewership record, but questions remain.

Salesforce Doesn't Need a Twitter Headache

Salesforce Doesn't Need a Twitter Headache

There are good reasons for Salesforce to walk away from Twitter acquisition talks

The Difference Between Data and Analytics

The Difference Between Data and Analytics

What is the distinct difference data and analytics?

The CDO's Role in Marketing 2.0

The CDO's Role in Marketing 2.0

The Chief Data Officer joins the dots between data management and marketing

Digging the Data Pool After Tearing Down the Silo

Digging the Data Pool After Tearing Down the Silo

RedPoint seeks to close the customer engagement gap

Radius Integrates with Oracle Marketing Cloud

Radius Integrates with Oracle Marketing Cloud

The B2B predictive software vendor announces integration with Oracle Eloqua

Jennifer Boyce: With the Future of Data and Analytics, Anything is Possible

Jennifer Boyce: With the Future of Data and Analytics, Anything is Possible

A Sprout Social data scientist develops love of analytics through social media

The US Presidential Campaign Race to Collect Data

The US Presidential Campaign Race to Collect Data

How Donald Trump and Hillary Clinton's websites are attempting to solicit the American public

Prospect Identified: Now What?

Prospect Identified: Now What?

Absolutdata launches an AI-enhanced solution to plan a prospect's journey to purchase

Insight into the Marketing Advantage of Heat Maps

Insight into the Marketing Advantage of Heat Maps

How a store's security camera can be an intelligence tool.

Emad Georgy: Big Questions Beat Big Data

Emad Georgy: Big Questions Beat Big Data

Experian Marketing Service's CTO talks about his path from business architecture to predictive analytics

Segmentation A Winning Strategy for Chicago Cubs

Segmentation A Winning Strategy for Chicago Cubs

Riding high as the best team is baseball, the club has an equally impressive marketing machine as well

Stuart Ogawa: Sysomos' Social Data Tinkerer

Stuart Ogawa: Sysomos' Social Data Tinkerer

The EVP and CTO reveals how he got into the data business and his role at Sysomos

One on One: Patrick Hopf on Video Marketing and the Open Web

One on One: Patrick Hopf on Video Marketing and the Open Web

Patrick Hopf of SourceKnowledge on the challenges of advertising on the open web

Zeta's Nimeroff Enjoys the Art and Science of Analytics

Zeta's Nimeroff Enjoys the Art and Science of Analytics

A look into the life of data scientists and CIOs at analytics firms

Everyone Wants to Connect Their Data

Everyone Wants to Connect Their Data

Segment Sources want to collect all your ad data into one place, and draw the connections

Politico Gets the Details on Clinton's Data Guru

Politico Gets the Details on Clinton's Data Guru

Riding an algorithm of "cost per flippable delegate", Clinton's data and analytics way ahead of the game

Forward to the Future: The State of Predictive

Forward to the Future: The State of Predictive

True predictive marketing goes beyond making assumptions based on consumers' past behavior

How Tidy Data Helps Marketers Prepare for Machine Learning Strategies

How Tidy Data Helps Marketers Prepare for Machine Learning Strategies

Tidy Data offers a means for marketers to organize customer intent data

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

Darian Shirazi of Radius sees predictive marketing as a rapidly emerging space

Salesforce Launches B2B Analytics App

Salesforce Launches B2B Analytics App

Salesforce launches a series of new Wave Analytics Apps, including an out-of-the-box solution for B2B marketers

Intelligent Glue for a Marketing Stack

Intelligent Glue for a Marketing Stack

Kitewheel acts as an intelligent central hub, pulling marketing apps together through data

One on One: Andy Monfried on Solving "One View of the Customer"

One on One: Andy Monfried on Solving "One View of the Customer"

Andy Monfried of Lotame on the blurring lines between martech and adtech

Cartoon: Everyone Needs Followers

Is anyone immune to social media anxiety?

Why PornHub Is An Unlikely Data-Driven Marketing Power (100% SFW)

Why PornHub Is An Unlikely Data-Driven Marketing Power (100% SFW)

An adult entertainment brand trend setting in digital marketing? Bet you didn't see that com... -_-

Unify Marketing Operations with Data Management and Predictive Analytics

Unify Marketing Operations with Data Management and Predictive Analytics

The most powerful predictive data is purchase data, says RedPoint: But that's not all you need

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