Kitty Kolding, CEO and President of Infocore, on data acquisition for marketers and the growing challenge of complying with regulations
How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.
The ridesharing giant is collecting users' location data from the moment a car is summoned up to five minutes past drop-off (even if the app is running in the background), providing the company with the opportunity to expand its personalization opportunities.
New optimization test options from Adobe and Google are the start of an intriguing blend of machine learning and analytics. Learn how ML and A/B lead to meaningful discoveries that can improve customer experience
The furniture and home furnishings company launches a new campaign to reinforce its value and overcome brand misconceptions.
Google's new data tool offers marketers more data mining options for better advanced analytics models.
Daniel Oakins currently leads all publisher technology operations at global keyword data provider Grapeshot and is responsible for the growth of the business.
Thomas Mitchell is a hands-on analytics leader with an extensive technical background in applied analytics and business reporting across a variety of platforms and industries.
Natalie Travaglione has more than 10 years experience developing and driving go-to-market strategies for technology platforms and analytical tools in the financial information, regulatory compliance, and marketing technology industries.
Antonio Tomarchio is founder and CEO of Cuebiq, a next-generation business intelligence company that helps businesses understand consumers' offline behavior and purchase intent.
With the Internet of Things become a reality time to start asking the right questions about the risks attached to gathering and using data, including for marketing purposes
Analyzing the sentiment in the reaction to "Let them eat cake..." (or croissants).
Sojern's SVP of enterprise solutions explains the traveler's path to purchase and how marketers can collect data at each stage.
Using Affinity Reports, Second Dimension selectors, and Behavior Reports in Google Analytics can help marketers better plan content marketing strategies
Whether it's gaining better understanding of changing market dynamics, or zeroing in on the best next message for every customer in your database, predictive analytics can deliver.
Graph database Neo4j leads a number of open source tools that provide analytics and data management for marketers who need tech but do not have a technical background.
With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.
Forget about predictive analytics, this app find answers in the stars
The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.
Its data co-op immediately becomes a significant entry in first-party data sharing. The goal: flag individuals across channels and screens.
Company of the Week
Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
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