One on One: Sara Spivey Talks About the Data Goldmine

One on One: Sara Spivey Talks About the Data Goldmine

Sara Spivey, CMO of Bazaarvoice

Experian and Neustar Combine Data Capabilities

Experian and Neustar Combine Data Capabilities

Experian Marketing Services and Neustar are bringing their data onboarding capabilities together

Spotlight On: Amazon's Data Bet and Another Attempt at Curation

Spotlight On: Amazon's Data Bet and Another Attempt at Curation

Is Dash just about the data? But what if no one's pushing the button?

Six Reasons To Use Predictive Analytics

Six Reasons To Use Predictive Analytics

Whether it's gaining better understanding of changing market dynamics, or zeroing in on the best next message for every customer in your database, predictive analytics can deliver.

Three Data Points on The Horizon

Three Data Points on The Horizon

Three new, key data points are coming into focus

Plugging the Operational Data Gap

Plugging the Operational Data Gap

A new report exposes the gap between gathering marketing data and realizing its value it across functions

The Beauty of Marketing from Both Sides of the Brain

The Beauty of Marketing from Both Sides of the Brain

Combining the right and left brain to solve consumer-driven problems

What We Can Learn From the Postmortem on #Brexit Social Media

What We Can Learn From the Postmortem on #Brexit Social Media

Does the fact that Leave was always more popular on social mean anything?

Which U.S. Cities Are Ignoring Your Ads?

Which U.S. Cities Are Ignoring Your Ads?

A study by AdRoll and Priceonomics breaks down which cities and states are most and least likely to click.

Blockchain: The Ledger Behind Bitcoin

Blockchain: The Ledger Behind Bitcoin

Bitcoin may currently be too volatile for mainstream transactions, but the internet protocol behind them is beginning to bloom

Spotlight On: Trump and Data

Spotlight On: Trump and Data

Is Trump's disinterest in data genuine?

A Basic Intro to Predictive Analytics

A Basic Intro to Predictive Analytics

A rundown of what it is, how to implement it, and what are its pros and cons.

Learning about Machine Learning the Easy Way

Learning about Machine Learning the Easy Way

Huge ROI in machine learning, but only for the deeply qualified

Spotlight On: Instagram

Spotlight On: Instagram

Double-edged sword: new tools boost business functions, but could lead to organic reach decline

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.

We Get Surveys

We Get Surveys

A running list of recent surveys seen or sent to DMN

Understanding Personas, Marketing's Secret Tool

Understanding Personas, Marketing's Secret Tool

A rundown of what they are, why they matter, and how to build them.

Personalization Helps Marmot Improve Conversion Rates

Personalization Helps Marmot Improve Conversion Rates

The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.

Why Having Fresh Data is Better than Driving Daily Action

Why Having Fresh Data is Better than Driving Daily Action

Our Marketing&Tech Innovation Summit partner delves into data acquisition, insights, and ownership.

Taking Action on Your Customer Data

Taking Action on Your Customer Data

Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.

SAS Celebrates Its 40th Anniversary by Charging Forward

SAS Celebrates Its 40th Anniversary by Charging Forward

The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.

Does Your Data Management Need Some Spring Cleaning? [Infographic]

Does Your Data Management Need Some Spring Cleaning? [Infographic]

Poor data quality and integration can cause a marketing mess.

Jeff Smith Tapped as LiveRamp CMO

Jeff Smith Tapped as LiveRamp CMO

The veteran information industry marketer is brought in to fan the flames of rapid growth at the data onboarding company.

Google Wants My Phone Number

Google Wants My Phone Number

And I'm not giving it up. Does it want to date me, or just use me? I think the latter. What about you?

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

The habits of consumers revealed how the pet care company could better engage animal lovers online.

Data Helps Raen Optics Focus on Its Customers

Data Helps Raen Optics Focus on Its Customers

The handmade eyewear company experiments with dynamic messaging to increase email signups, conversion rates, and average order value.

The Right Data Can Drive Customer Action

The Right Data Can Drive Customer Action

How marketers can use data to spur customer to buy, advocate, share, and engage. [eBook]

Intel's Cloud Chips Could Elevate Martech

Intel's Cloud Chips Could Elevate Martech

The new Xeon processors enable businesses of all sizes to jump from cloud to cloud faster and more securely, experts say.

What Adobe Brings to the 2nd-Party Data Party

What Adobe Brings to the 2nd-Party Data Party

Its data co-op immediately becomes a significant entry in first-party data sharing. The goal: flag individuals across channels and screens.

3 Ways to Use Customer Lifetime Value to Optimize Marketing Spend

3 Ways to Use Customer Lifetime Value to Optimize Marketing Spend

LTV is useful for far more than determining how much to spend on acquiring customers.

Is It Time for a Data Ethics Revolution?

Is It Time for a Data Ethics Revolution?

Publicis North America's director of data science took the stage at SXSW and discussed why the data science industry needs a code of ethics and what it will take to create one.

Marketers Put Pedal to the Metal on Technology

Marketers Put Pedal to the Metal on Technology

They're assuming the driver's seat and accelerating spending even though their roadmaps are unclear, says a study.

Is Hyperpersonalization Creepy or Crucial?

Is Hyperpersonalization Creepy or Crucial?

Nine marketing experts debate the strategy at a Domo-sponsored roundtable at the 2016 Marketing&Tech Innovation Summit.

Data Can Be a Marketer's Dream—or a Persistent Nightmare [Infographic]

Data Can Be a Marketer's Dream—or a Persistent Nightmare [Infographic]

Too many B2B marketers are sleeping on the job when it comes to maintaining the consistency and quality of their data.

Healthcare Marketing Finds a Cure in Data

Healthcare Marketing Finds a Cure in Data

How Tomorrow Networks is able to help pharmas and health plans home in on relevant prospects while staying on the good side of the law.

4 Recommendations for Upping Your Marketing Game

4 Recommendations for Upping Your Marketing Game

Marketers from AccuWeather and The New York Times discuss how to rethink staffing and processes to get the most from marketing technology.

Google to Take on Adobe With Its Own Marketing Stack

Google to Take on Adobe With Its Own Marketing Stack

Analytics 360 adds four new tools, including a DMP, to a cloud-based suite offering multichannel capabilities.

Analytics and Marketing Tech Are Top Concerns Among Marketers

Analytics and Marketing Tech Are Top Concerns Among Marketers

Marketers say they need tech that can deliver advanced analytics for customer insight, a study finds.

What it Means to Be a Marketer in the Insight Economy

What it Means to Be a Marketer in the Insight Economy

There are innumerable formulas for success in today's business world, but data mastery is the common denominator.

Addressable TV Isn't On the Way; It's Arrived

Addressable TV Isn't On the Way; It's Arrived

The Golden Age of television advertising may just be arriving. More than 40 million households can be pinpointed with relevant TV spots.

The Burner Phone's Contribution to Online-Offline Attribution

The Burner Phone's Contribution to Online-Offline Attribution

Red Reddington uses disposable phone numbers so he can't be tracked, but not SourceTrak 3.0.

What Kind of Marketing Leader Are You?

What Kind of Marketing Leader Are You?

Only 6% of CMOs are "Torchbearers," but their ability to overcome top industry challenges may inspire other marketers to join their ranks.

Curing Marketers' Attribution Addiction

Curing Marketers' Attribution Addiction

If you're jonesing for accurate cross-channel attribution, we've got your fix right here.

Issa Says Government Is Way Off Base With Apple Court Order

Issa Says Government Is Way Off Base With Apple Court Order

The court action is "unlawful and unwise" and could set a dangerous precedent for data-driven companies, the congressman says.

What is Active Active Clustering and Why Did It Just Get Cheaper?

What is Active Active Clustering and Why Did It Just Get Cheaper?

TmaxSoft teams with Red Hat to bring this database fail-safe system to smaller-budget marketers.

ICON Health and Fitness Uses Mobile to Ramp Up Sales

ICON Health and Fitness Uses Mobile to Ramp Up Sales

Mobile has helped the fitness equipment manufacturer quadruple the customer product registration data it collects—data that it uses to garner cross-sales.

The Best Results Aren't Always the Hard Numbers

The Best Results Aren't Always the Hard Numbers

Direct marketers love their quantitative measures, but qualitative insights can be just as revealing.

9 Ways to Score with Lead Scoring

9 Ways to Score with Lead Scoring

A rundown of what lead scoring is, what it's not, and how marketing can build consensus with sales.

MeritDirect Acquires Data Analytics Company FCI

MeritDirect Acquires Data Analytics Company FCI

It will put Furgiuele & Company to work mapping clients' customer journeys.

Decode the Competitive Advantage Concealed in Big Data

Decode the Competitive Advantage Concealed in Big Data

Gartner reports that 85% of Fortune 500 organizations have been unable to exploit big data for competitive advantage. One insider says marketers can change that.

Data-Driven Marketing Economy Tops $200 Billion

Data-Driven Marketing Economy Tops $200 Billion

Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.

Wearable Tech = Vital Data

Wearable Tech = Vital Data

OK, apparently my Fitbit isn't just a cool tech toy; it's a marketer's dream.

Managing Customer Data in 2016

Managing Customer Data in 2016

A new report reveals the challenges with customer data and the steps marketers are taking to fix them.

Consumers Are Guarded About Their Data [Infographic]

Consumers Are Guarded About Their Data [Infographic]

Yet, some salute the practice of personalized customer service.

Marketers' Responsibility in Data Security and Protection

Marketers' Responsibility in Data Security and Protection

Privacy is everyone's business, but marketers have to take special care in these times of abundant data.

Is Second-Party Data Worth a Second Look?

Is Second-Party Data Worth a Second Look?

There's nothing new about it. Think magazine subscription lists. But now it's been ramped-up and real-timed by programmatic platforms.

How Marketing Is Changing the Way I Use the Web

How Marketing Is Changing the Way I Use the Web

Finding products and services is easier than it's ever been, but at what cost?

What Should Marketers Do Differently in 2016?

What Should Marketers Do Differently in 2016?

It's time for marketing professionals to resolve to rethink and reinvent their approach to driving customer actions.

Cloud and Other Growth Initiatives Make Up 35% of IBM's Business

Cloud and Other Growth Initiatives Make Up 35% of IBM's Business

CEO Rometty focuses on the future as cloud revenues shoot up 50% in a year with $11 billion in total revenue loss.

Yahoo to Share 13.5 Terabytes of User Data With Universities

Yahoo to Share 13.5 Terabytes of User Data With Universities

The dataset drills deep into the details of 110 billion interactions by 20 million users.

Data Keeps Email Relevance on Track [Infographic]

Data Keeps Email Relevance on Track [Infographic]

Integrating email with other channels enables marketers to chug full steam ahead.

Security Pros' No. 1 Fear: The Danger in Their Own Devices

Security Pros' No. 1 Fear: The Danger in Their Own Devices

Eight out of 10 IT security executives say their biggest problem is infected devices accessing their data assets.

DaaS Defined

DaaS Defined

Demystifying the fundamentals that marketers need to know about data as a service.

Marketing M&A Activity Hits Highest Levels Since 2007

Marketing M&A Activity Hits Highest Levels Since 2007

Twenty-nine billion-dollar deals were done in 2015 as companies snapped up tech and software capabilities.

Three Essentials for Earning a Performance Marketing Black Belt

Three Essentials for Earning a Performance Marketing Black Belt

CMO Confidential: Clay Stobaugh applies a potent dose of Lean Six Sigma to designing and running John Wiley & Sons' marketing strategy and structures.

Data-Driven Marketing Is Music to Pandora's Ears

Data-Driven Marketing Is Music to Pandora's Ears

The streaming radio company leverages customer usage and demographic data to attract high-quality listeners.

Take a Deeper Dive Into Data

Take a Deeper Dive Into Data

Here are the data and analytics lessons to carry into the New Year.

Your Buyer Has a Name

Your Buyer Has a Name

B2B companies that use personas are twice as likely to exceed lead and revenue goals as those that don't.

There Is a Third World Lacking Third-Party Data

There Is a Third World Lacking Third-Party Data

Third-party data usage is virtually non-existent in some parts of the world, says a GDMA study.

Experian Sells Simmons and Hitwise in $52 Million Deal

Experian Sells Simmons and Hitwise in $52 Million Deal

Equity firm Symphony Technology Group and its e-commerce holding Connexity are the new owners.

Take Your (Marketing) Vitamins

Take Your (Marketing) Vitamins

Here's a healthy dose of essential components for marketing strategies.

Marketing Buzzwords for 2016

Marketing Buzzwords for 2016

There's no shortage of terms to watch in marketing's lexicon. Here are the 2016 vocabulary highlights in preview.

What Millennials Have in Store for Marketing

What Millennials Have in Store for Marketing

A slight twist on the tradition, I asked a few future marketers what they predict about marketing in 2016 and beyond.

More Ad Impressions Occur After the Purchase

More Ad Impressions Occur After the Purchase

More than half of tech ads are served to consumers who've already made a purchase.

Harte Hanks Launches Data Refinery

Harte Hanks Launches Data Refinery

A big eater of big data, the Hadoop-based platform's aim is faster, more relevant marketing.

CarMax Drives Performance With Analytics

CarMax Drives Performance With Analytics

CMO Jim Lyski is revving up business value at CarMax by using analytics to bring personalization to life.

A View to a Thrill

A View to a Thrill

A unified view of more than 100 data sources helps Xanterra Parks and Resorts capitalize on formerly unseen opportunities.

Customer Insight Is DeWALT's Power Tool

Customer Insight Is DeWALT's Power Tool

From concept to packaging, the company drills into qualitative and quantitative customer data to better its marketing.

Give Thanks for Data-Driven Marketing [Infographic]

Give Thanks for Data-Driven Marketing [Infographic]

Don't let your organization stuff its database with poor quality information.

Bombora and Adobe Announce Partnership

Bombora and Adobe Announce Partnership

The Bombora data is available via Audience Marketplace.

Mobile Gives Bleacher Report Fans a Content-to-Court Experience

Mobile Gives Bleacher Report Fans a Content-to-Court Experience

The sports media company debuts an app-to-app implementation that enables sports fans to purchase tickets to upcoming games.

Demandbase Launches B2B Data Cloud

Demandbase Launches B2B Data Cloud

The data platform employs IP addresses and behavioral measures to home in on business prospects.

Teradata's Plan to Sell Its Marketing Business Leaves Analysts Puzzled

Teradata's Plan to Sell Its Marketing Business Leaves Analysts Puzzled

The company's surprise announcement to leave the marketing applications business could become a trend among enterprise software vendors.

Nina Hargus Named CMO at EMC

Nina Hargus Named CMO at EMC

The eight-year company veteran moves over from a similar role at a Cisco joint venture.

A Fresh Look at Oracle's Marketing Cloud

A Fresh Look at Oracle's Marketing Cloud

From Openworld 2015, the internal perspective and some customer views

Origami Logic Names Michael Logan Chief Revenue Officer

Origami Logic Names Michael Logan Chief Revenue Officer

The metrics provider looks to the Sprinklr veteran as a rainmaker for its planned global expansion.

Predictive Analytics Is Paying Off for Marketers

Predictive Analytics Is Paying Off for Marketers

Those who have been using the technology for up to five years report 25% increases in ROI, according to a new survey.

Does Your Marketing Trick or Treat Your Customers?

Does Your Marketing Trick or Treat Your Customers?

Marketers who fail to acknowledge personalization and preferences end up digging their own grave.

Does Your Marketing Organization Have the Right Bones? [Infographic]

Does Your Marketing Organization Have the Right Bones? [Infographic]

Or, perhaps your company has a few skeletons in its closet that keep its marketing from achieving its full potential.

Betting on Big Data

Betting on Big Data

Data and tech tools aren't inherently useful. Several pundits show exactly when marketers should invest heavily in big data and analytics.

Produce Spooktacular Results Through Personalization

Produce Spooktacular Results Through Personalization

Costume company BuySeasons leverages predictive analytics to generate engagement and conversion results that are so good, they're scary.

Is Your Brand Contagious?

Is Your Brand Contagious?

Consumers may sometimes seem allergic to marketing, but certainly aren't sick of these brands' social content.

The Analytics of Everything

The Analytics of Everything

In the age of the customer it's no longer about the Internet of Things or The Analytics of Things. Marketers today are working with The Analytics of Everything.

The Predictive Analytics Playbook

The Predictive Analytics Playbook

One data insider shows how to develop a marketing game plan rooted in analytics.

Selligent Merges With StrongView

Selligent Merges With StrongView

Aspiring to be an omnichannel platform power in the U.S., the sister companies join forces under the Selligent banner.

Datonics Announces Deal With Adobe

Datonics Announces Deal With Adobe

Adobe Audience Manager users now have the option to access a huge set of useful data.

Indeed Gets the Job Done With Data-Driven Marketing

Indeed Gets the Job Done With Data-Driven Marketing

The job-hunting site launches a global rebrand rooted in consumer insights.

Investors Hop On Board the Boomtrain

Investors Hop On Board the Boomtrain

The cross-channel personalization platform receives $12 million from Sierra Ventures and others.

The True Story Behind Customer Data

The True Story Behind Customer Data

A lively panel during #AWXII reveals how you—and consumers—can get the most from customer data.

Beintoo Announces Partnership With Tapad

Beintoo Announces Partnership With Tapad

Via the partnership, Beintoo will license the marketing solutions provider's privacy-safe, cross-device data for audience extension and offline attribution within its BeAudience and BeAttribution platforms.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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