Decode the Competitive Advantage Concealed in Big Data

Decode the Competitive Advantage Concealed in Big Data

Gartner reports that 85% of Fortune 500 organizations have been unable to exploit big data for competitive advantage. One insider says marketers can change that.

Data-Driven Marketing Economy Tops $200 Billion

Data-Driven Marketing Economy Tops $200 Billion

Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.

Managing Customer Data in 2016

Managing Customer Data in 2016

A new report reveals the challenges with customer data and the steps marketers are taking to fix them.

Is Second-Party Data Worth a Second Look?

Is Second-Party Data Worth a Second Look?

There's nothing new about it. Think magazine subscription lists. But now it's been ramped-up and real-timed by programmatic platforms.

Cloud and Other Growth Initiatives Make Up 35% of IBM's Business

Cloud and Other Growth Initiatives Make Up 35% of IBM's Business

CEO Rometty focuses on the future as cloud revenues shoot up 50% in a year with $11 billion in total revenue loss.

Yahoo to Share 13.5 Terabytes of User Data With Universities

Yahoo to Share 13.5 Terabytes of User Data With Universities

The dataset drills deep into the details of 110 billion interactions by 20 million users.

DaaS Defined

DaaS Defined

Demystifying the fundamentals that marketers need to know about data as a service.

Marketing M&A Activity Hits Highest Levels Since 2007

Marketing M&A Activity Hits Highest Levels Since 2007

Twenty-nine billion-dollar deals were done in 2015 as companies snapped up tech and software capabilities.

Three Essentials for Earning a Performance Marketing Black Belt

Three Essentials for Earning a Performance Marketing Black Belt

CMO Confidential: Clay Stobaugh applies a potent dose of Lean Six Sigma to designing and running John Wiley & Sons' marketing strategy and structures.

Data-Driven Marketing Is Music to Pandora's Ears

Data-Driven Marketing Is Music to Pandora's Ears

The streaming radio company leverages customer usage and demographic data to attract high-quality listeners.

Take a Deeper Dive Into Data

Take a Deeper Dive Into Data

Here are the data and analytics lessons to carry into the New Year.

Your Buyer Has a Name

Your Buyer Has a Name

B2B companies that use personas are twice as likely to exceed lead and revenue goals as those that don't.

There Is a Third World Lacking Third-Party Data

There Is a Third World Lacking Third-Party Data

Third-party data usage is virtually non-existent in some parts of the world, says a GDMA study.

Experian Sells Simmons and Hitwise in $52 Million Deal

Experian Sells Simmons and Hitwise in $52 Million Deal

Equity firm Symphony Technology Group and its e-commerce holding Connexity are the new owners.

More Ad Impressions Occur After the Purchase

More Ad Impressions Occur After the Purchase

More than half of tech ads are served to consumers who've already made a purchase.

Harte Hanks Launches Data Refinery

Harte Hanks Launches Data Refinery

A big eater of big data, the Hadoop-based platform's aim is faster, more relevant marketing.

A View to a Thrill

A View to a Thrill

A unified view of more than 100 data sources helps Xanterra Parks and Resorts capitalize on formerly unseen opportunities.

Customer Insight Is DeWALT's Power Tool

Customer Insight Is DeWALT's Power Tool

From concept to packaging, the company drills into qualitative and quantitative customer data to better its marketing.

Bombora and Adobe Announce Partnership

Bombora and Adobe Announce Partnership

The Bombora data is available via Audience Marketplace.

Demandbase Launches B2B Data Cloud

Demandbase Launches B2B Data Cloud

The data platform employs IP addresses and behavioral measures to home in on business prospects.

Teradata's Plan to Sell Its Marketing Business Leaves Analysts Puzzled

Teradata's Plan to Sell Its Marketing Business Leaves Analysts Puzzled

The company's surprise announcement to leave the marketing applications business could become a trend among enterprise software vendors.

Nina Hargus Named CMO at EMC

Nina Hargus Named CMO at EMC

The eight-year company veteran moves over from a similar role at a Cisco joint venture.

Origami Logic Names Michael Logan Chief Revenue Officer

Origami Logic Names Michael Logan Chief Revenue Officer

The metrics provider looks to the Sprinklr veteran as a rainmaker for its planned global expansion.

Predictive Analytics Is Paying Off for Marketers

Predictive Analytics Is Paying Off for Marketers

Those who have been using the technology for up to five years report 25% increases in ROI, according to a new survey.

Betting on Big Data

Betting on Big Data

Data and tech tools aren't inherently useful. Several pundits show exactly when marketers should invest heavily in big data and analytics.

Produce Spooktacular Results Through Personalization

Produce Spooktacular Results Through Personalization

Costume company BuySeasons leverages predictive analytics to generate engagement and conversion results that are so good, they're scary.

The Analytics of Everything

The Analytics of Everything

In the age of the customer it's no longer about the Internet of Things or The Analytics of Things. Marketers today are working with The Analytics of Everything.

The Predictive Analytics Playbook

The Predictive Analytics Playbook

One data insider shows how to develop a marketing game plan rooted in analytics.

Selligent Merges With StrongView

Selligent Merges With StrongView

Aspiring to be an omnichannel platform power in the U.S., the sister companies join forces under the Selligent banner.

Indeed Gets the Job Done With Data-Driven Marketing

Indeed Gets the Job Done With Data-Driven Marketing

The job-hunting site launches a global rebrand rooted in consumer insights.

Investors Hop On Board the Boomtrain

Investors Hop On Board the Boomtrain

The cross-channel personalization platform receives $12 million from Sierra Ventures and others.

The True Story Behind Customer Data

The True Story Behind Customer Data

A lively panel during #AWXII reveals how you—and consumers—can get the most from customer data.

IBM Kicks Off 'Cognitive Business' Era on MNF Tonight

IBM Kicks Off 'Cognitive Business' Era on MNF Tonight

Marketing chief Jon Iwata says the theme's poster boy, Watson, is outfitted to scan customers in the cloud.

Adobe Unveils New Ad Platform

Adobe Unveils New Ad Platform

The platform aims to allow advertisers to take direct control of automated ad buying for search, display, and social media across ad exchanges and media networks from partners.

Emarsys Emerges From the Shadows

Emarsys Emerges From the Shadows

The Vienna-based cloud provider has new funding, a new product, and a new stake in the United States.

Demandbase Acquires WhoToo

Demandbase Acquires WhoToo

The deal will let the account-based marketing provider add hundreds of millions of personal profiles to its database.

How an Abundance of Data Is Changing Segmention

How an Abundance of Data Is Changing Segmention

Marketers have access to more data than ever, but the work continues to be getting the most out it.

Symantec Sells Veritas for $8 Billion

Symantec Sells Veritas for $8 Billion

Symantec will use the proceeds to grow its profile in its core security technology business.

Informatica Deal Highlights the Importance of Cloud-Based Data

Informatica Deal Highlights the Importance of Cloud-Based Data

Buyout partners Salesforce and Microsoft dig deeper into data; Informatica sails into the cloud.

The Unforeseen Consequence of Predictive Analytics

The Unforeseen Consequence of Predictive Analytics

As predictive models proliferate, so too do consumers' expectations for perfectly tailored experiences.

Return Path Gets Into the Data Business

Return Path Gets Into the Data Business

The email intelligence provider launches a data service built on insights derived from two million inboxes.

Which Is Sexier, Data or Customer Experience?

Which Is Sexier, Data or Customer Experience?

Both can make a brand hot stuff if marketers use data to steer CX, says one data scientist.

RedPoint Ascends to the Cloud

RedPoint Ascends to the Cloud

The cross-channel DMP moves its platforms into Microsoft's Azure Marketplace.

Acxiom Taps Allen as President of Marketing Services

Acxiom Taps Allen as President of Marketing Services

The McKinsey and Nielsen alumnus completes the leadership team of the company's new divisional structure.

Lifescript Strengthens Personalization for a 20% Lift

Lifescript Strengthens Personalization for a 20% Lift

The online health resource uses more than 400 behavioral characteristics to segment its users.

The Now and Next for Predictive Analytics

The Now and Next for Predictive Analytics

As data collection grows easier, predictive models become more viable. However, there's still work to be done.

The Omnichannel Data Opportunity

The Omnichannel Data Opportunity

Today's jumbled customer journey leaves a trail of data that marketers can use to inform their strategies across all channels.

Google's Director of Analytics Marketing Appointed President of the DAA

Google's Director of Analytics Marketing Appointed President of the DAA

The Digital Analytics Association announced several new officers and appointees to its Board of Directors.

Data-Driven Marketing Confidence and Interest Are Up, But Enthusiasm Is Down

Data-Driven Marketing Confidence and Interest Are Up, But Enthusiasm Is Down

Nearly 65% of marketers say "aggregating and integrating disparate data sources" is a high priority for their organization.

LogMyCalls Changes Name to Convirza

LogMyCalls Changes Name to Convirza

The live call analytics platform simultaneously launches a new product, Convirza for Advertisers.

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

Almost all marketers find analytics useful.

Stop Counting Clicks, Start Tracking Value

Stop Counting Clicks, Start Tracking Value

Consumers' omnichannel habits make marketing measurement problematic. It's time to rethink what measures matter.

Individual Users Can Now Buy SAP Online

Individual Users Can Now Buy SAP Online

The heck with approvals from IT. Marketers, salespeople, and analysts will soon be able to get their own personal versions of SAP software.

Will Marketers Become Intel Producers Instead of Intel Consumers?

Will Marketers Become Intel Producers Instead of Intel Consumers?

Birst introduces 5X, a platform that allows marketers to gain access to BI via their front-end tool of choice.

Personalization Redux

Personalization Redux

How "personal" should you get with customers? It depends.

Data Migration's Challenges

Data Migration's Challenges

91% of businesses engage in data migration projects and 85% experience significant problems from them.

Redefining Data Privacy

Redefining Data Privacy

Self-governance has been effective in forestalling privacy judgments. Will it continue to hold the line against class-action lawyers, privacy activists, and rampaging technology?

The Internet of Things—or Is It the Analytics of Things?

The Internet of Things—or Is It the Analytics of Things?

Chief marketer at SAS, Jim Davis, says that attention shouldn't be on just devices but rather data, analytics, and insights.

Kroger Acquires Dunnhumby's Tech Assets to Form 84.51⁰

Kroger Acquires Dunnhumby's Tech Assets to Form 84.51⁰

Kroger keeps the customer insights company's tech tools and brains, as well as all of its own data, in buyout of Tesco.

Facebook to Overtake YouTube in Video Ad Campaigns

Facebook to Overtake YouTube in Video Ad Campaigns

Almost 6% more marketers will run a video ad campaign on the social networking site, according to Mixpo.

Mobile Email Conversion Rates Grow

Mobile Email Conversion Rates Grow

Tailoring emails to customers' browsing habits generated a 70% increase in mobile email conversion rates.

Data Quality Is Lacking

Data Quality Is Lacking

Research suggests that more than three quarters of U.S. companies could improve the quality of their marketing data.

Marketers Love Programmatic Buying, Except When They Don't

Marketers Love Programmatic Buying, Except When They Don't

More than three quarters of brand marketers consider programmatic important, but few implement the practice.

Neustar Partners With Nielsen on Campaign Metrics

Neustar Partners With Nielsen on Campaign Metrics

The campaign intelligence company looks to bolster the quality of its online-offline metrics.

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.

Digital to Account for More Than a Quarter of all Ad Spend in 2016

Digital to Account for More Than a Quarter of all Ad Spend in 2016

Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.

Context Is the New Black [Video]

Context Is the New Black [Video]

The data is there. It's time to put it to use.

Data Matters to Most, but Not to All

Data Matters to Most, but Not to All

Almost one fifth of marketers and advertisers surveyed say data is unimportant or somewhat important.

Salesforce Gets Some Machine Learning

Salesforce Gets Some Machine Learning

It adds Predictive Decisions to the marketing cloud, promising easier access to the predictive analytics.

Marketers Crave Customer Data

Marketers Crave Customer Data

Just one third of marketers feel they collect the right amount of data.

Big Money for Big Data: Marketers Will Spend $11.5 Billion in 2015

Big Money for Big Data: Marketers Will Spend $11.5 Billion in 2015

Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.

Why Customer Engagement Is Important, and How to Track It [Video]

Why Customer Engagement Is Important, and How to Track It [Video]

Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.

Birdman Will Be the Choice on Sunday

Birdman Will Be the Choice on Sunday

And old white men will make it. That's Exponential's call, and the data-driven ad network's picked the last two Best Picture winners.

How to Use Data to Innovate Marketing [Video]

How to Use Data to Innovate Marketing [Video]

Dale Renner dishes on how marketers can leverage their data to drive relevance and revenue.

How to Make Big Data Work for You

How to Make Big Data Work for You

In this age of data, marketers still struggle with how to bridge the gap between perceived value and actual return. Here, analysts explain how to finally realize the promise of Big Data.

American Express Gets Credit for Diversity Marketing

American Express Gets Credit for Diversity Marketing

Amex crafts an aggressive marketing plan to connect merchants with hard-to-identify customer segments, such as the LGBT community.

Three Things to Think About Before Buying a DMP

Three Things to Think About Before Buying a DMP

Shop hard, advises one provider at the Marketing&Tech Summit. Make no assumptions and take it for a rigorous test drive.

Big Data Is a Big Divide for Some Companies

Big Data Is a Big Divide for Some Companies

A difference in opinion regarding Big Data's importance can hinder success.

Apple's Semetric Acquisition Brings Big Data to Music

Apple's Semetric Acquisition Brings Big Data to Music

With the purchase of this analytics company, Apple could spark the next wave of Big Data and change the monetization of music.

CES Forecasts Even More Data for Marketers to Contend With

CES Forecasts Even More Data for Marketers to Contend With

New data awaits at the intersection of IoT and wearable technology, two of the leading areas of innovation.

RetailNext Attempts Real-Time Targeting in Malls

RetailNext Attempts Real-Time Targeting in Malls

Partnership with on-site mobile platform will deliver offers based on in-store shopper behavior.

Data Solves the Questions About.com Couldn't Answer

Data Solves the Questions About.com Couldn't Answer

After years of flat traffic, the website launched a redesign based on an analysis of how people engaged with its content.

Oracle Agrees to Buy Datalogix

Oracle Agrees to Buy Datalogix

A leader in offline-online integration of customer data, Datalogix is a plum addition to Oracle's Public Cloud.

Marketers Start Seeing ROI From Data-Related Investments

Marketers Start Seeing ROI From Data-Related Investments

Data-related budgets will increase for the third consecutive year, as its ROI starts to increase.

FreshDirect Stocks Up on Data to Deliver Customized Experiences

FreshDirect Stocks Up on Data to Deliver Customized Experiences

The online grocer nourishes customer trust through education and engagement.

Data and Technology Fuel Goji's Lead Quality

Data and Technology Fuel Goji's Lead Quality

Two key metrics help the online auto insurance agency separate the good leads from the bad.

IDC Sees Big Growth for Big Data in 2015

IDC Sees Big Growth for Big Data in 2015

Platforms as a service will crowd the cloud, enterprise app intros will double, and China will become hard for marketers to ignore, the researcher predicts.

7 Musts for Online Behavioral Advertising

7 Musts for Online Behavioral Advertising

How to keep behavior-based ads valuable, safe, and secure

Habitat for Humanity Builds Homes and Hope with Big Data

Habitat for Humanity Builds Homes and Hope with Big Data

The nonprofit discovers that data is the key to unlock the hearts and minds of volunteers.

Forrester: CMO-CIO Relationship Still Rocky

Forrester: CMO-CIO Relationship Still Rocky

More than 70% of chief marketers say that their teams get technology. Not so many CIOs are in agreement.

Big Data's Latest Conquest: Real Estate

Big Data's Latest Conquest: Real Estate

RealtyTrac expands its lead-generation database from 1 million properties to 118 million.

Let the Music Do the Marketing

Let the Music Do the Marketing

Live Nation puts a modern spin on connecting customers and partners.

One Tough Question: Marketing Measurement [Interactive eBook]

One Tough Question: Marketing Measurement [Interactive eBook]

Explore how to get the most from marketing investment in this interactive eBook.

SAP Adds Custom Audiences to Its Engagement Product

SAP Adds Custom Audiences to Its Engagement Product

Alliance with Facebook solution aims to help marketers bolster targeting, metrics, and cross-channel personalization

Madison Logic Spins Off Data Company

Madison Logic Spins Off Data Company

Company founder Erik Matlick will head the new venture concentrated on the activation of intent data for B2B marketers.

The Art of Loyalty Programs

The Art of Loyalty Programs

Jerry's Artarama drives loyalty—and revenue—through its customers' heads and hearts.

DMALive: Getting to 360-Degree Insight

DMALive: Getting to 360-Degree Insight

A Q&A with Mark Wright, president and CEO, Targetbase.

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...