Setting Free the Data

Setting Free the Data

There's no longer any reason for publishers and agencies to hold data hostage

The Attribution Game

The Attribution Game

Proof Analytics and Quantifind launch new solutions to tackle the question of why campaigns are working (or not)

One on One: Data Compliance Stakes are High, says Kitty Kolding

One on One: Data Compliance Stakes are High, says Kitty Kolding

Kitty Kolding, CEO and President of Infocore, on data acquisition for marketers and the growing challenge of complying with regulations

Telling the Story of Data

Telling the Story of Data

Origami Logic's cofounder Alon Amit's work on contextualizing marketing data.

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

Personalization Is the Key to Hilton Worldwide's Customer Loyalty

How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.

How Middlemen Have Changed Travel Marketing

How Middlemen Have Changed Travel Marketing

Direct selling, OTAs, loyalty. Travel intermediaries are having a strange impact on travel marketing.

Uber Wants to Know Where You Are After You Leave the Car

Uber Wants to Know Where You Are After You Leave the Car

The ridesharing giant is collecting users' location data from the moment a car is summoned up to five minutes past drop-off (even if the app is running in the background), providing the company with the opportunity to expand its personalization opportunities.

Bridging the Trust Gap of Data

Bridging the Trust Gap of Data

How can analytics companies get clients to trust data

Eddie Kim: A Love of Insights from Data

Eddie Kim: A Love of Insights from Data

Eddie Kim, chief data scientist at Sysomos speaks with DMN

Experts Agree: Video Metrics Still A Work-in-Progress

Experts Agree: Video Metrics Still A Work-in-Progress

Facebook's recent missteps has many in the industry looking hard at video metrics

Luiz Maykot: Extracting Value from Data

Luiz Maykot: Extracting Value from Data

Manager for marketing data science of Adobe Digital Insights driven by the detective aspect of the work

Fluent Election Postmortem Challenges Conventional Wisdom

Fluent Election Postmortem Challenges Conventional Wisdom

Looking into why ad recollect was nearly tied despite Clinton's massive outspending

Facebook's Walled Garden Shows Cracks

Facebook's Walled Garden Shows Cracks

For the first time, the company seems really, truly under siege by multiple stakeholders

How Machine Learning Will Change Analytics

How Machine Learning Will Change Analytics

New optimization test options from Adobe and Google are the start of an intriguing blend of machine learning and analytics. Learn how ML and A/B lead to meaningful discoveries that can improve customer experience

IKEA's Data-Driven Campaign Reintroduces the Brand to U.S. Consumers

IKEA's Data-Driven Campaign Reintroduces the Brand to U.S. Consumers

The furniture and home furnishings company launches a new campaign to reinforce its value and overcome brand misconceptions.

What Marketers Have Learned From Campaign Season

What Marketers Have Learned From Campaign Season

Increasingly polarized audience segments could alter the course for businesses as much as the rest of the country.

Tale of the Tape: The Data Gurus Behind the Clinton and Trump campaigns

Tale of the Tape: The Data Gurus Behind the Clinton and Trump campaigns

How two individuals are powering the campaign's massive data collection

Oracle Addresses the Identity Gap

Oracle Addresses the Identity Gap

Oracle announces DMP enhancements in its marketing cloud to help build audiences around identities

The DMA Announces Data Standards 2.0 Initiative

The DMA Announces Data Standards 2.0 Initiative

The marketing association is expanding its self-regulatory scope in efforts to improve data collection and usage for this new age.

DMN Political Survey Results Provide Marketing Insight into Presidential Election

DMN Political Survey Results Provide Marketing Insight into Presidential Election

Results show marketers lean democratic

Bing Launches Election Insights, Provides Marketing Intelligence

Bing Launches Election Insights, Provides Marketing Intelligence

Search engine launches election insight tab

Real Value in Krux for Salesforce

Real Value in Krux for Salesforce

Acquiring major DMP Krux fills a gap in the Salesforce offering

Google Data Studio: A Closer Look for Marketers

Google's new data tool offers marketers more data mining options for better advanced analytics models.

40 Under 40 2016: Daniel Oakins, Grapeshot

40 Under 40 2016: Daniel Oakins, Grapeshot

Daniel Oakins currently leads all publisher technology operations at global keyword data provider Grapeshot and is responsible for the growth of the business.

40 Under 40 2016: Thomas Mitchell, Wunderman

40 Under 40 2016: Thomas Mitchell, Wunderman

Thomas Mitchell is a hands-on analytics leader with an extensive technical background in applied analytics and business reporting across a variety of platforms and industries.

40 Under 40 2016: Natalie Travaglione, Experian Marketing Services

40 Under 40 2016: Natalie Travaglione, Experian Marketing Services

Natalie Travaglione has more than 10 years experience developing and driving go-to-market strategies for technology platforms and analytical tools in the financial information, regulatory compliance, and marketing technology industries.

40 Under 40 2016: Antonio Tomarchio, Cuebiq

40 Under 40 2016: Antonio Tomarchio, Cuebiq

Antonio Tomarchio is founder and CEO of Cuebiq, a next-generation business intelligence company that helps businesses understand consumers' offline behavior and purchase intent.

Were YouTube's Debate Viewership Numbers a Sign of Success?

Were YouTube's Debate Viewership Numbers a Sign of Success?

YouTube reports viewership record, but questions remain.

The Difference Between Data and Analytics

The Difference Between Data and Analytics

What is the distinct difference data and analytics?

The CDO's Role in Marketing 2.0

The CDO's Role in Marketing 2.0

The Chief Data Officer joins the dots between data management and marketing

Digging the Data Pool After Tearing Down the Silo

Digging the Data Pool After Tearing Down the Silo

RedPoint seeks to close the customer engagement gap

Radius Integrates with Oracle Marketing Cloud

Radius Integrates with Oracle Marketing Cloud

The B2B predictive software vendor announces integration with Oracle Eloqua

Jennifer Boyce: With the Future of Data and Analytics, Anything is Possible

Jennifer Boyce: With the Future of Data and Analytics, Anything is Possible

A Sprout Social data scientist develops love of analytics through social media

The US Presidential Campaign Race to Collect Data

The US Presidential Campaign Race to Collect Data

How Donald Trump and Hillary Clinton's websites are attempting to solicit the American public

Prospect Identified: Now What?

Prospect Identified: Now What?

Absolutdata launches an AI-enhanced solution to plan a prospect's journey to purchase

Insight into the Marketing Advantage of Heat Maps

Insight into the Marketing Advantage of Heat Maps

How a store's security camera can be an intelligence tool.

Emad Georgy: Big Questions Beat Big Data

Emad Georgy: Big Questions Beat Big Data

Experian Marketing Service's CTO talks about his path from business architecture to predictive analytics

Segmentation A Winning Strategy for Chicago Cubs

Segmentation A Winning Strategy for Chicago Cubs

Riding high as the best team is baseball, the club has an equally impressive marketing machine as well

Stuart Ogawa: Sysomos' Social Data Tinkerer

Stuart Ogawa: Sysomos' Social Data Tinkerer

The EVP and CTO reveals how he got into the data business and his role at Sysomos

Zeta's Nimeroff Enjoys the Art and Science of Analytics

Zeta's Nimeroff Enjoys the Art and Science of Analytics

A look into the life of data scientists and CIOs at analytics firms

Everyone Wants to Connect Their Data

Everyone Wants to Connect Their Data

Segment Sources want to collect all your ad data into one place, and draw the connections

Politico Gets the Details on Clinton's Data Guru

Politico Gets the Details on Clinton's Data Guru

Riding an algorithm of "cost per flippable delegate", Clinton's data and analytics way ahead of the game

Forward to the Future: The State of Predictive

Forward to the Future: The State of Predictive

True predictive marketing goes beyond making assumptions based on consumers' past behavior

How Tidy Data Helps Marketers Prepare for Machine Learning Strategies

How Tidy Data Helps Marketers Prepare for Machine Learning Strategies

Tidy Data offers a means for marketers to organize customer intent data

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

Five Minutes With: Benefit from Predictive Now, says Darian Shirazi

Darian Shirazi of Radius sees predictive marketing as a rapidly emerging space

Salesforce Launches B2B Analytics App

Salesforce Launches B2B Analytics App

Salesforce launches a series of new Wave Analytics Apps, including an out-of-the-box solution for B2B marketers

Intelligent Glue for a Marketing Stack

Intelligent Glue for a Marketing Stack

Kitewheel acts as an intelligent central hub, pulling marketing apps together through data

One on One: Andy Monfried on Solving "One View of the Customer"

One on One: Andy Monfried on Solving "One View of the Customer"

Andy Monfried of Lotame on the blurring lines between martech and adtech

Cartoon: Everyone Needs Followers

Is anyone immune to social media anxiety?

Why PornHub Is An Unlikely Data-Driven Marketing Power (100% SFW)

Why PornHub Is An Unlikely Data-Driven Marketing Power (100% SFW)

An adult entertainment brand trend setting in digital marketing? Bet you didn't see that com... -_-

Unify Marketing Operations with Data Management and Predictive Analytics

Unify Marketing Operations with Data Management and Predictive Analytics

The most powerful predictive data is purchase data, says RedPoint: But that's not all you need

The IoT Brings Risks As Well As Opportunities

The IoT Brings Risks As Well As Opportunities

With the Internet of Things become a reality time to start asking the right questions about the risks attached to gathering and using data, including for marketing purposes

100-Day Dash: What Clinton and Trump Need to Do to Win

100-Day Dash: What Clinton and Trump Need to Do to Win

In an election campaign where it seems anything goes, strategists and data analysts say there are still some truisms to consider

Cartoon: The Peasants are...Expressing Sentiment

Analyzing the sentiment in the reaction to "Let them eat cake..." (or croissants).

Lexalytics Extends to Azure

Lexalytics Extends to Azure

Showing the agility of a cloud-based offering, text/sentiment analytics vendor Lexalytics is now available in MSFT's cloud

One on One: Ran Sarig on Data as a Single Source of Truth

One on One: Ran Sarig on Data as a Single Source of Truth

Ran Sarig of Datorama talks about the insightful, and often unexpected, ways clients use their data integration engine

Five Minutes With: Stephen Taylor Breaks Down Marketing in the Travel Industry

Five Minutes With: Stephen Taylor Breaks Down Marketing in the Travel Industry

Sojern's SVP of enterprise solutions explains the traveler's path to purchase and how marketers can collect data at each stage.

Marketing and Sales Need Data on Tap (DaaS)

Marketing and Sales Need Data on Tap (DaaS)

Data-as-a-Service means having constant, real-time access to updated data sets

One on One: Sara Spivey Talks About the Data Goldmine

One on One: Sara Spivey Talks About the Data Goldmine

Sara Spivey, CMO of Bazaarvoice

Tag, You're It

Tag, You're It

Cloud-based tag management helps track website experiences

How to Plan Content Using Google Analytics Reports

How to Plan Content Using Google Analytics Reports

Using Affinity Reports, Second Dimension selectors, and Behavior Reports in Google Analytics can help marketers better plan content marketing strategies

Experian and Neustar Combine Data Capabilities

Experian and Neustar Combine Data Capabilities

Experian Marketing Services and Neustar are bringing their data onboarding capabilities together

Spotlight On: Amazon's Data Bet and Another Attempt at Curation

Spotlight On: Amazon's Data Bet and Another Attempt at Curation

Is Dash just about the data? But what if no one's pushing the button?

Six Reasons To Use Predictive Analytics

Six Reasons To Use Predictive Analytics

Whether it's gaining better understanding of changing market dynamics, or zeroing in on the best next message for every customer in your database, predictive analytics can deliver.

Three Data Points on The Horizon

Three Data Points on The Horizon

Three new, key data points are coming into focus

Plugging the Operational Data Gap

Plugging the Operational Data Gap

A new report exposes the gap between gathering marketing data and realizing its value it across functions

The Beauty of Marketing from Both Sides of the Brain

The Beauty of Marketing from Both Sides of the Brain

Combining the right and left brain to solve consumer-driven problems

What We Can Learn From the Postmortem on #Brexit Social Media

What We Can Learn From the Postmortem on #Brexit Social Media

Does the fact that Leave was always more popular on social mean anything?

CloudCraze Thrives in the Salesforce Eco-System

CloudCraze Thrives in the Salesforce Eco-System

This enterprise commerce solution has always been native on the Salesforce platform

How Open Source Databases Improve Data Management Options for Marketers

How Open Source Databases Improve Data Management Options for Marketers

Graph database Neo4j leads a number of open source tools that provide analytics and data management for marketers who need tech but do not have a technical background.

Which U.S. Cities Are Ignoring Your Ads?

Which U.S. Cities Are Ignoring Your Ads?

A study by AdRoll and Priceonomics breaks down which cities and states are most and least likely to click.

Know Your Customer Well, But Not Too Well

Know Your Customer Well, But Not Too Well

Collecting data for data's sake is at best unnecessary, at worst creepy

Blockchain: The Ledger Behind Bitcoin

Blockchain: The Ledger Behind Bitcoin

Bitcoin may currently be too volatile for mainstream transactions, but the internet protocol behind them is beginning to bloom

Spotlight On: Trump and Data

Spotlight On: Trump and Data

Is Trump's disinterest in data genuine?

A Basic Intro to Predictive Analytics

A Basic Intro to Predictive Analytics

A rundown of what it is, how to implement it, and what are its pros and cons.

Follow Data, Find Customer

Follow Data, Find Customer

YouAppi is a matchmaker when it comes to mobile messages and the right recipients

Learning about Machine Learning the Easy Way

Learning about Machine Learning the Easy Way

Huge ROI in machine learning, but only for the deeply qualified

Spotlight On: Instagram

Spotlight On: Instagram

Double-edged sword: new tools boost business functions, but could lead to organic reach decline

Cartoon: WiFi for the People

When digital property is theft

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.

We Get Surveys

We Get Surveys

A running list of recent surveys seen or sent to DMN

Understanding Personas, Marketing's Secret Tool

Understanding Personas, Marketing's Secret Tool

A rundown of what they are, why they matter, and how to build them.

The Hub Podcast: Location is Contextual

The Hub Podcast: Location is Contextual

Tim Jenkins, CEO of 4INFO, says context is more important than device or channel

Personalization Helps Marmot Improve Conversion Rates

Personalization Helps Marmot Improve Conversion Rates

The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.

Liferay: a single view for enterprise data

Liferay: a single view for enterprise data

Liferay's new DXP aims at putting user data in one, useful place

Cartoon: Cosmic analytics

Forget about predictive analytics, this app find answers in the stars

Why Having Fresh Data is Better than Driving Daily Action

Why Having Fresh Data is Better than Driving Daily Action

Our Marketing&Tech Innovation Summit partner delves into data acquisition, insights, and ownership.

Experian's Audience Engine: real people, not cookies

Experian's Audience Engine: real people, not cookies

Experian's new audience management platform links "real people-based" audience segmentation with omnichannel distribution

Taking Action on Your Customer Data

Taking Action on Your Customer Data

Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.

SAS Celebrates Its 40th Anniversary by Charging Forward

SAS Celebrates Its 40th Anniversary by Charging Forward

The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.

Does Your Data Management Need Some Spring Cleaning? [Infographic]

Does Your Data Management Need Some Spring Cleaning? [Infographic]

Poor data quality and integration can cause a marketing mess.

Jeff Smith Tapped as LiveRamp CMO

Jeff Smith Tapped as LiveRamp CMO

The veteran information industry marketer is brought in to fan the flames of rapid growth at the data onboarding company.

Google Wants My Phone Number

Google Wants My Phone Number

And I'm not giving it up. Does it want to date me, or just use me? I think the latter. What about you?

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

Nestlé Purina Taps Into Behavioral Data to Create Personal Experiences

The habits of consumers revealed how the pet care company could better engage animal lovers online.

Data Helps Raen Optics Focus on Its Customers

Data Helps Raen Optics Focus on Its Customers

The handmade eyewear company experiments with dynamic messaging to increase email signups, conversion rates, and average order value.

Oracle expands audience with 33Across

Oracle expands audience with 33Across

Oracle integrates large new audience segments into its Audience Data Marketplace

The Right Data Can Drive Customer Action

The Right Data Can Drive Customer Action

How marketers can use data to spur customer to buy, advocate, share, and engage. [eBook]

Intel's Cloud Chips Could Elevate Martech

Intel's Cloud Chips Could Elevate Martech

The new Xeon processors enable businesses of all sizes to jump from cloud to cloud faster and more securely, experts say.

What Adobe Brings to the 2nd-Party Data Party

What Adobe Brings to the 2nd-Party Data Party

Its data co-op immediately becomes a significant entry in first-party data sharing. The goal: flag individuals across channels and screens.

3 Ways to Use Customer Lifetime Value to Optimize Marketing Spend

3 Ways to Use Customer Lifetime Value to Optimize Marketing Spend

LTV is useful for far more than determining how much to spend on acquiring customers.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here