Sojern's SVP of enterprise solutions explains the traveler's path to purchase and how marketers can collect data at each stage.
Whether it's gaining better understanding of changing market dynamics, or zeroing in on the best next message for every customer in your database, predictive analytics can deliver.
With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.
The analytics behemoth launched several solutions at its Global Forum that aim to leverage its heritage while supporting a modern approach to marketing.
Its data co-op immediately becomes a significant entry in first-party data sharing. The goal: flag individuals across channels and screens.
Publicis North America's director of data science took the stage at SXSW and discussed why the data science industry needs a code of ethics and what it will take to create one.
Too many B2B marketers are sleeping on the job when it comes to maintaining the consistency and quality of their data.
Marketers from AccuWeather and The New York Times discuss how to rethink staffing and processes to get the most from marketing technology.
The Golden Age of television advertising may just be arriving. More than 40 million households can be pinpointed with relevant TV spots.
The court action is "unlawful and unwise" and could set a dangerous precedent for data-driven companies, the congressman says.
Mobile has helped the fitness equipment manufacturer quadruple the customer product registration data it collects—data that it uses to garner cross-sales.
Gartner reports that 85% of Fortune 500 organizations have been unable to exploit big data for competitive advantage. One insider says marketers can change that.
CMO Confidential: Clay Stobaugh applies a potent dose of Lean Six Sigma to designing and running John Wiley & Sons' marketing strategy and structures.
The sports media company debuts an app-to-app implementation that enables sports fans to purchase tickets to upcoming games.
The company's surprise announcement to leave the marketing applications business could become a trend among enterprise software vendors.
Or, perhaps your company has a few skeletons in its closet that keep its marketing from achieving its full potential.
Costume company BuySeasons leverages predictive analytics to generate engagement and conversion results that are so good, they're scary.
In the age of the customer it's no longer about the Internet of Things or The Analytics of Things. Marketers today are working with The Analytics of Everything.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.