LogMyCalls Changes Name to Convirza

LogMyCalls Changes Name to Convirza

The live call analytics platform simultaneously launches a new product, Convirza for Advertisers.

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

Marketers and Analytics Sitting in a Tree, K-I-S-S-I-N-G

Almost all marketers find analytics useful.

Stop Counting Clicks, Start Tracking Value

Stop Counting Clicks, Start Tracking Value

Consumers' omnichannel habits make marketing measurement problematic. It's time to rethink what measures matter.

Individual Users Can Now Buy SAP Online

Individual Users Can Now Buy SAP Online

The heck with approvals from IT. Marketers, salespeople, and analysts will soon be able to get their own personal versions of SAP software.

Will Marketers Become Intel Producers Instead of Intel Consumers?

Will Marketers Become Intel Producers Instead of Intel Consumers?

Birst introduces 5X, a platform that allows marketers to gain access to BI via their front-end tool of choice.

Personalization Redux

Personalization Redux

How "personal" should you get with customers? It depends.

Data Migration's Challenges

Data Migration's Challenges

91% of businesses engage in data migration projects and 85% experience significant problems from them.

Redefining Data Privacy

Redefining Data Privacy

Self-governance has been effective in forestalling privacy judgments. Will it continue to hold the line against class-action lawyers, privacy activists, and rampaging technology?

The Internet of Things—or Is It the Analytics of Things?

The Internet of Things—or Is It the Analytics of Things?

Chief marketer at SAS, Jim Davis, says that attention shouldn't be on just devices but rather data, analytics, and insights.

Kroger Acquires Dunnhumby's Tech Assets to Form 84.51⁰

Kroger Acquires Dunnhumby's Tech Assets to Form 84.51⁰

Kroger keeps the customer insights company's tech tools and brains, as well as all of its own data, in buyout of Tesco.

Facebook to Overtake YouTube in Video Ad Campaigns

Facebook to Overtake YouTube in Video Ad Campaigns

Almost 6% more marketers will run a video ad campaign on the social networking site, according to Mixpo.

Mobile Email Conversion Rates Grow

Mobile Email Conversion Rates Grow

Tailoring emails to customers' browsing habits generated a 70% increase in mobile email conversion rates.

Data Quality Is Lacking

Data Quality Is Lacking

Research suggests that more than three quarters of U.S. companies could improve the quality of their marketing data.

Marketers Love Programmatic Buying, Except When They Don't

Marketers Love Programmatic Buying, Except When They Don't

More than three quarters of brand marketers consider programmatic important, but few implement the practice.

Neustar Partners With Nielsen on Campaign Metrics

Neustar Partners With Nielsen on Campaign Metrics

The campaign intelligence company looks to bolster the quality of its online-offline metrics.

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

Will Subway's Wi-Fi Program Satisfy its Appetite for Customer Data and Loyalty?

The sandwich chain's Northern Ontario franchises feed guests Wi-Fi and direct messaging to gain customer insight and bolster retention.

Digital to Account for More Than a Quarter of all Ad Spend in 2016

Digital to Account for More Than a Quarter of all Ad Spend in 2016

Data from 59 markets suggests that digital will, for the first time ever, account for more than a quarter of ad spend next year.

The Majority of B2B Companies Are Using Incomplete Data

The Majority of B2B Companies Are Using Incomplete Data

71% of the records in B2B marketing databases suffer from a lack of accuracy and completeness.

Context Is the New Black [Video]

Context Is the New Black [Video]

The data is there. It's time to put it to use.

Data Matters to Most, but Not to All

Data Matters to Most, but Not to All

Almost one fifth of marketers and advertisers surveyed say data is unimportant or somewhat important.

Salesforce Gets Some Machine Learning

Salesforce Gets Some Machine Learning

It adds Predictive Decisions to the marketing cloud, promising easier access to the predictive analytics.

Marketers Crave Customer Data

Marketers Crave Customer Data

Just one third of marketers feel they collect the right amount of data.

Big Money for Big Data: Marketers Will Spend $11.5 Billion in 2015

Big Money for Big Data: Marketers Will Spend $11.5 Billion in 2015

Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.

Why Customer Engagement Is Important, and How to Track It [Video]

Why Customer Engagement Is Important, and How to Track It [Video]

Jon Baron explains customer engagement, why it will remain a marketing focus, and how to track this important metric.

Birdman Will Be the Choice on Sunday

Birdman Will Be the Choice on Sunday

And old white men will make it. That's Exponential's call, and the data-driven ad network's picked the last two Best Picture winners.

How to Use Data to Innovate Marketing [Video]

How to Use Data to Innovate Marketing [Video]

Dale Renner dishes on how marketers can leverage their data to drive relevance and revenue.

How to Make Big Data Work for You

How to Make Big Data Work for You

In this age of data, marketers still struggle with how to bridge the gap between perceived value and actual return. Here, analysts explain how to finally realize the promise of Big Data.

Three Things to Think About Before Buying a DMP

Three Things to Think About Before Buying a DMP

Shop hard, advises one provider at the Marketing&Tech Summit. Make no assumptions and take it for a rigorous test drive.

Big Data Is a Big Divide for Some Companies

Big Data Is a Big Divide for Some Companies

A difference in opinion regarding Big Data's importance can hinder success.

Apple's Semetric Acquisition Brings Big Data to Music

Apple's Semetric Acquisition Brings Big Data to Music

With the purchase of this analytics company, Apple could spark the next wave of Big Data and change the monetization of music.

CES Forecasts Even More Data for Marketers to Contend With

CES Forecasts Even More Data for Marketers to Contend With

New data awaits at the intersection of IoT and wearable technology, two of the leading areas of innovation.

RetailNext Attempts Real-Time Targeting in Malls

RetailNext Attempts Real-Time Targeting in Malls

Partnership with on-site mobile platform will deliver offers based on in-store shopper behavior.

Data Solves the Questions About.com Couldn't Answer

Data Solves the Questions About.com Couldn't Answer

After years of flat traffic, the website launched a redesign based on an analysis of how people engaged with its content.

Oracle Agrees to Buy Datalogix

Oracle Agrees to Buy Datalogix

A leader in offline-online integration of customer data, Datalogix is a plum addition to Oracle's Public Cloud.

Marketers Start Seeing ROI From Data-Related Investments

Marketers Start Seeing ROI From Data-Related Investments

Data-related budgets will increase for the third consecutive year, as its ROI starts to increase.

FreshDirect Stocks Up on Data to Deliver Customized Experiences

FreshDirect Stocks Up on Data to Deliver Customized Experiences

The online grocer nourishes customer trust through education and engagement.

Data and Technology Fuel Goji's Lead Quality

Data and Technology Fuel Goji's Lead Quality

Two key metrics help the online auto insurance agency separate the good leads from the bad.

IDC Sees Big Growth for Big Data in 2015

IDC Sees Big Growth for Big Data in 2015

Platforms as a service will crowd the cloud, enterprise app intros will double, and China will become hard for marketers to ignore, the researcher predicts.

7 Musts for Online Behavioral Advertising

7 Musts for Online Behavioral Advertising

How to keep behavior-based ads valuable, safe, and secure

Habitat for Humanity Builds Homes and Hope with Big Data

Habitat for Humanity Builds Homes and Hope with Big Data

The nonprofit discovers that data is the key to unlock the hearts and minds of volunteers.

Forrester: CMO-CIO Relationship Still Rocky

Forrester: CMO-CIO Relationship Still Rocky

More than 70% of chief marketers say that their teams get technology. Not so many CIOs are in agreement.

Big Data's Latest Conquest: Real Estate

Big Data's Latest Conquest: Real Estate

RealtyTrac expands its lead-generation database from 1 million properties to 118 million.

Let the Music Do the Marketing

Let the Music Do the Marketing

Live Nation puts a modern spin on connecting customers and partners.

One Tough Question: Marketing Measurement [Interactive eBook]

One Tough Question: Marketing Measurement [Interactive eBook]

Explore how to get the most from marketing investment in this interactive eBook.

SAP Adds Custom Audiences to Its Engagement Product

SAP Adds Custom Audiences to Its Engagement Product

Alliance with Facebook solution aims to help marketers bolster targeting, metrics, and cross-channel personalization

Madison Logic Spins Off Data Company

Madison Logic Spins Off Data Company

Company founder Erik Matlick will head the new venture concentrated on the activation of intent data for B2B marketers.

DMALive: Getting to 360-Degree Insight

DMALive: Getting to 360-Degree Insight

A Q&A with Mark Wright, president and CEO, Targetbase.

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data Quality ROI

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.

HP to Spin Off Business Technology Company

HP to Spin Off Business Technology Company

Hewlett-Packard Enterprise is created to "go after opportunities created by a rapidly changing market," says CEO Meg Whitman.

Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its Clients

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.

We've Got Your Number

We've Got Your Number

Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.

Teradata Wants to Help Colleges Make More Marketing Engineers

Teradata Wants to Help Colleges Make More Marketing Engineers

Teradata University Network puts real-world marketing tools and situations in the hands of students and teachers.

Even The Economist Gets Personal

Even The Economist Gets Personal

The business and finance publication uses data to get a read on its customers.

The Hidden Costs of Dirty Data

The Hidden Costs of Dirty Data

Marketers who want to optimize performance must eliminate bad data—and, yes, it's possible to do so.

Turning Big Data into Major Insight

Turning Big Data into Major Insight

Kevin Geraghty, SVP of advanced analytics and decision sciences for 360i, explains how marketers can choose which data best fuels their campaigns.

Word to the Wise: Free Gift

Word to the Wise: Free Gift

Who doesn't love a free gift?

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major Sales

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Signal Wants to Help CMOs Put Vendors to the Test

Signal Wants to Help CMOs Put Vendors to the Test

The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.

Five Ways to Get Customers to Share Data

Five Ways to Get Customers to Share Data

Incentives are one of the top methods marketers use to encourage customers to volunteer information.

Word to the Wise: Hadoop

Word to the Wise: Hadoop

So, what is Haddop exactly?

Are you Ready for CIDM? (Customer Identity Management)

Are you Ready for CIDM? (Customer Identity Management)

UnboundID is betting you're not, and launches a broad-based system for marketers.

Direct Marketers Deep-Six California Data Broker Bill

Direct Marketers Deep-Six California Data Broker Bill

DMA feared passage of the bill would have caused national repercussions for data-driven marketers.

Back to the Future: Marketing in 2025

Back to the Future: Marketing in 2025

Researchers say marketing in the future will be enabled by a vast network of data-collecting devices—a.k.a. the Internet of Things.

Marketers' Love-Hate Relationship With Preference Centers

Marketers' Love-Hate Relationship With Preference Centers

6 preference center pros and cons that marketers should consider to improve the customer experience

The Friends and Family (Marketing) Plan

The Friends and Family (Marketing) Plan

Savvy marketers like Sony recognize that consumers will, many times, purchase what a mother, brother, spouse, or even Facebook friend has bought.

Rovi Releases World Cup Metadata

Rovi Releases World Cup Metadata

Marketers and consumers now have access to the discovery giant's wealth of World Cup media data.

List Brokers Are Data Brokers, Says FTC

List Brokers Are Data Brokers, Says FTC

New laws to regulate consumer data called for by FTC do not include individual marketers, but do include brokers of mailing lists.

Progress Makes Progress with Easyl

Progress Makes Progress with Easyl

Self-service data analysis and integration is the aim of the new release.

What's The Story With Big Data?

What's The Story With Big Data?

As corporate data literacy increases, data storytellers will morph into data monetizers.

Demandbase Debuts B2B Marketing Cloud

Demandbase Debuts B2B Marketing Cloud

Campaign tracking monitors ROI for individual accounts across the funnel.

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

MSC Builds a Sturdy Data Exchange

MSC Builds a Sturdy Data Exchange

MSC uses data to retool its customer experience.

Are You Data Greedy?

Are You Data Greedy?

Marketers' constant hunt for insight can turn them into to data hoarders. Here are seven types of data that marketers stockpile but don't really need.

Six Big Data Dos and Don'ts

Six Big Data Dos and Don'ts

Your marketing team has collected the data. Now learn what to—and what not to—do with it.

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the Data Door

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.

Q&A: Peter Fader, Codirector, Wharton Customer Analytics Initiative

Q&A: Peter Fader, Codirector, Wharton Customer Analytics Initiative

The Wharton Customer Analytics Initiative matches global companies overflowing with untapped customer data to the academic world's top analytics researchers.

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