A digital media insights lead for the brand provided examples of how the ridesharing company leverages social listening at the recent Sentiment Analysis Symposium in New York
The cruise company's chief experience and innovation officer discussed how Carnival Corporation is creating more personalized experiences for guests at Forrester's CXNYC Forum.
The pharmacy retailer's VP of loyalty and personalization discusses how the brand drives relevancy through data-driven marketing.
The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources
Data layers aid programmatic marketing strategy. Learning what data fits in a layer aids effectiveness in this strategy. Here's a primer on coding best practices
Google has linked Search Console to Data Studio. The feature, on top of an AdWords MCC integration, opens new analysis opportunities to improve marketing. Here's how.
How do you tell a technical problem from an unexpected trend? Here are a few more tips to make your analysis and diagnostics more savvy
How do you tell a technical problem from an unexpected trend? Here are a few tips to make your analysis and diagnostics more savvy
Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world
Marketers relying upon programmatic ads should examine affinity and referral analytic reports to help decide if brands are at risk of alienating customers
Chatbots are becoming essential tech for enhancing the value of IoT devices, websites, and apps. This post examines how analytic reporting must accommodate that enhancement.
The basketball team's CMO describes the type of fan experiences he's aiming to create at the new Chase Center.
Kitty Kolding, CEO and President of Infocore, on data acquisition for marketers and the growing challenge of complying with regulations
How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
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