Aprimo Will Manage Delta Marketing Groups

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Delta Faucet Co. has selected Aprimo Marketing to help manage its marketing initiatives.

Delta said it will use a centralized system from Aprimo to allow its six marketing groups to plan more efficiently, and better manage and analyze marketing activities.

It also said the system should enable marketing teams to better communicate the status of projects and obtain feedback from their colleagues along with giving the marketing team a more efficient way to view the status of each project.

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