Aprimo Unveils New Version of Marketing Solution

Share this content:
LAS VEGAS -- Aprimo Inc., Indianapolis, debuted Aprimo Marketing v3.5 at the NCDM show here this week.


The newest version of its Internet-based marketing management solution features an advanced, rules-based engine that enables high-end campaign management.


Also included are features that make the marketing platform easier to use by global organizations. The new version allows users to select their language, date and currency preferences. Each currency field has a value in the currency in which it was entered, a translated value in a base currency for roll-up purposes, and, when appropriate, a Euro value.


Aprimo also announced that TopTier Software selected the newest version of Aprimo Marketing to increase the efficiency, coordination and speed of its Web-based and traditional marketing initiatives. TopTier's marketing department is responsible for numerous activities, such as direct marketing, trade shows, collateral materials, integrated direct mail/Web site promotions, the corporate Web site, sales support, and press, analyst and customer relations. Prior to the agreement, it handled these activities manually via spreadsheets, calendars and Microsoft Word documents.


TopTier used Aprimo Marketing for a two-week test period for a project involving the distribution of free demo CDs. TopTier cut the CDs' distribution time by using Aprimo Marketing.
Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here