Aprimo Introduces Aprimo Marketing 5.0

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Enterprise marketing management vendor Aprimo Inc., Indianapolis, is expected to announce today the release of Aprimo Marketing 5.0.


Aprimo Marketing is a Web-based platform that lets marketers manage services including direct and e-mail marketing, sales leads, events, finances, Web responses, marketing communications and planning.


According to Aprimo, the upgraded suite gives each user his own view into the system specific to his needs, streamlining operations and increasing efficiencies.


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