Aprimo, Agilent Make Licensing Agreement

Share this content:
Aprimo Inc., Indianapolis, a provider of Internet-based marketing management solutions, and Agilent Technologies Inc., Palo Alto, CA, yesterday concluded a licensing agreement for Aprimo Marketing. Financial terms of the agreement were not released.


Aprimo Marketing is a Web-based program that enables central and regional management of all marketing activities, including ad campaigns, case studies, trade shows, radio advertising, press releases, events, banner advertising and affiliate marketing. Aprimo enables companies to standardize processes for interactive workflow, fulfillment, promotions and metrics reporting. The program's key feature is a datamart, which consolidates all customer data from throughout an organization into one database.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here