Applied Info Group Wins Database Duties for MKTG Files

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MKTG Services, New York, has assigned database management to Applied Info Group for its education properties and many response files.

The company is looking to combine postal and e-mail data within its multichannel databases.

Applied Info Group, Kenilworth, NJ, will provide database development, list fulfillment, merge/purge and e-mail delivery for MKTG's K-12 teachers, college teachers, Infobuyers' files and 30 response files.

In essence, Applied Info Group will redevelop MKTG's College Teachers Database, K-12 Teachers Database, Edubuyers database and Infobuyers database of 24 million names with 200 sources of data.

Brokers and mailers of MKTG lists can run real-time live counts and orders on the Applied Info Group online system called WebOTIS. The system lets users develop counts as well as place and fulfill orders.


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