AOL Germany Picks Chordiant
The solution will help AOL Germany target its diverse, service offerings with its various communication tools, DSL packages, exclusive entertainment content and Internet telephony.
The Cupertino, CA-based company's software lets users generate multilevel campaigns to target customers through any combination or sequence of channels including direct mail, call center, e-mail, the Internet, SMS or MMS.
"With the Chordiant solution, AOL will be able to customize its advertising activities for much more narrowly defined target groups than in the past. We expect this to result in efficiency gains and higher signup rates for additional products," said Matthias Quadflieg, vice president of marketing and sales at AOL Germany. "Strategic marketing campaigns will not be directed just at new clients but will also target existing customers. We must address each individual customer at the right time through the most appropriate channel of communication. In doing so, our message should reflect his or her individual wishes and needs."
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters