AOL Germany Picks Chordiant

Share this content:
AOL Germany chose Chordiant Software Inc.'s Chordiant Cx to address customers in a more targeted fashion as well as manage marketing activities and strengthen its sales division, Chordiant is expected to announce today.


The solution will help AOL Germany target its diverse, service offerings with its various communication tools, DSL packages, exclusive entertainment content and Internet telephony.


The Cupertino, CA-based company's software lets users generate multilevel campaigns to target customers through any combination or sequence of channels including direct mail, call center, e-mail, the Internet, SMS or MMS.


"With the Chordiant solution, AOL will be able to customize its advertising activities for much more narrowly defined target groups than in the past. We expect this to result in efficiency gains and higher signup rates for additional products," said Matthias Quadflieg, vice president of marketing and sales at AOL Germany. "Strategic marketing campaigns will not be directed just at new clients but will also target existing customers. We must address each individual customer at the right time through the most appropriate channel of communication. In doing so, our message should reflect his or her individual wishes and needs."


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above