AOL Chooses MarketSwitch

Share this content:
MarketSwitch Corp., Dulles, VA a marketing optimization software vendor, said yesterday that America Online Inc., Dulles, has chosen its software for commercial implementation.


According to MarketSwitch, the software will allow AOL's marketing professionals to analyze data with predictive marketing analytics for both outbound and inbound campaigns, and then send the proper marketing message to the right customer via the right medium. It basically makes handling the multi-offer and profitability optimization problems easier for marketing professionals. n
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above