AOL Campaign Shifts Into High Gear for Volvo

Share this content:
A promotional campaign through America Online has produced as many as 20,000 sales leads since Oct. 15 for Volvo of North America.


The promotions include banner ads and other promotions that offer $2,100 in free accessories for Volvo's recently unveiled S60 model. The 20,000 people clicked through the ads and configured the S60 at the car dealer's Web site, www.revolvolution.com. Viewers can also find information on local dealers at the site.


Volvo, Rockleigh, NJ, said it was too early to tell how many of the 20,000 actually purchased the car.


AOL, Dulles, VA, also provided Volvo with 300,000 opt-in e-mail addresses and personal addresses through the Internet service provider's campaign that offered an upgrade to its 6.0 service. Volvo said it will use the addresses, in addition to the 20,000 people who configured the S60, for future e-mail and direct mail campaigns.


Terms of the promotional agreements were not disclosed.
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above