AOL Adopts DoubleClick's DART for Publishers Technology

Share this content:
America Online said it formed a partnership last week with DoubleClick that will provide ad serving, inventory management, workflow tools and delivery operations to AOL Media Networks.

DoubleClick is a provider of marketing tools for advertising agencies, marketers and Web publishers. AOL Media Networks, Dulles, VA, is the ad sales, commerce and search arm of America Online.

DoubleClick's ad management platform, DART for Publishers, will be implemented across all AOL brands later this year. DFP is a hosted, advertising serving and management solution that helps Web publishers manage, serve and report on online ads.

DoubleClick will enable AOL Media Networks to package and deliver solutions to specific audiences and content affinities. Other benefits include real-time knowledge of inventory availability and stronger targeting capabilities.

AOL Media Networks already uses several DoubleClick products, including data management, e-mail deployment and campaign management as well as search marketing and affiliate marketing through Performics, a division of DoubleClick.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above