Annuncio Enhances e-Marketing Platform in MicroStrategy Deal

Share this content:
MicroStrategy Inc., McLean, VA, a business intelligence software provider, said yesterday that strategic partner Annuncio Software is using MicroStrategy 7 to strengthen the analytical capabilities of the Annuncio e-Marketing Platform.


Annuncio, Mountain View, CA, has integrated the advanced analytics of the MicroStrategy platform into its operational e-marketing offering, allowing marketers to obtain insight into customer relationships.


The Annuncio e-Marketing Platform includes applications for dialogue and Web site marketing that helps companies build customer relationships that are proactive, personalized, ongoing and optimized.


In addition, the existing e-Marketing Platform lets marketers plan, design and execute dialogue and Web site marketing. The new analytics, however, will enable marketers to analyze customer preferences, response history, purchase history and data from other CRM applications such as call center, sales force automation, customer service and Web tracking.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above