AMS Forms Strategic Alliance With SAS Institute

Share this content:
American Management Systems (AMS), Fairfax, VA, an international business and information technology consulting firm, last week signed a strategic alliance agreement with SAS Institute, Cary, NC.


AMS and SAS Institute will collaborate on providing technology-based customer data-analysis solutions for their clients across several industries in the United States and globally. The collaboration will focus on the use of data warehousing, data mining and decision-support software to let businesses establish the operational environments required to better manage their customer relationships.


Initially, AMS and SAS Institute will focus on integrating AMS' Strata Enterprise software product -- which helps customers execute and track complex customer management strategies -- with SAS Enterprise Miner, a data-mining tool. Most of the strategies that clients have deployed with Strata rely in part on analytical models created using SAS software. The companies hope the integration will offer customers a seamless solution.


"SAS software provides the platform that we need to design and implement the technology-based customer-management systems demanded by our clients," said Steve Mutschler, vice president in charge of AMS' Customer Strategy Consulting practice. "Both firms have strong credentials helping companies re-orient their businesses to emphasize customer relationship management."
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above