AmEx Veteran Takes COO Role at Acxiom

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Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Acxiom's Kerry Hatch
Acxiom's Kerry Hatch

Acxiom today announced the appointment of Kerry Hatch as its COO. She will be in charge of revenue strategy, deal development, and sales operations and will report to Global Chief Revenue Officer Nada Stirratt.

Hatch spent 22 years at American Express, finishing her career there as president of its OPEN business credit card unit. In 2004 she took over as CEO of GoodTimes Entertainment and subsequently served as president of the St. Regis and the Luxury Collection for Starwood Hotels and CEO of Time Inc.'s QSP fundraising division.

Acxiom client and former AmEx colleague Charlie Swift, VP of strategy and marketing operations for Hearst Magazines, said Hatch should prove a valuable asset for the data company. “I credit her with introducing me to the power of data-driven marketing,” he says. “Her business intuition and talent paired with Acxiom's position in the marketing ecosystem will be, undoubtedly, a powerful combination.”

Hatch currently serves on the boards of BizHive, a small business marketing concern, and Vistage, a peer advisory organization for senior executives.

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