Amdocs Offers CRM for Communications Industry

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Amdocs yesterday began offering a customer relationship management application designed for communications providers.

The application, called Campaign Management, assists with customer acquisition and retention through personalized marketing, the Orlando-based company said.

Campaign Management can be integrated with Amdoc's customer care and billing system, Ensemble, and with a communications provider's existing CRM system. It identifies and segments prospect populations using Amdoc's Data Mining system.

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