AltaVista Will Shut E-Mail Service

Share this content:
AltaVista Co. will disconnect the last of its portal-like services next month by pulling the plug on its free e-mail service in the United States.


The decision, which affects 400,000 AltaVista.com e-mail account holders, comes as AltaVista refocuses its attention on providing search technologies for the consumer and corporate markets.


"We really do believe that there are dedicated e-mail providers that are better equipped to provide users with e-mail services," said Krista Thomas, director of marketing communications at AltaVista, Palo Alto, CA.


Thomas clarified that AltaVista.net e-mail account holders, roughly less than 100,000, will not be affected. That service is provided in partnership with Mail.com, an e-mail service provider.


With this move, AltaVista completes a two-year effort to go back to its search engine roots.


AltaVista was created in the spring of 1995 when scientists at Digital Equipment Corp. developed a way to store every word of every page on the Internet in a fast, searchable text index. With that, the world's first searchable, full-text database on the Web was created.


Another invention of AltaVista was the Internet's first multilingual search capability. It had the first search technology to support Japanese, Chinese and Korean languages.


Holding company CMGI Inc. is majority owner of AltaVista, once the property of Compaq Computer Corp.


Compaq acquired Digital Equipment in 1995. CMGI bought 85 percent of AltaVista in fall 1998.


An estimated 50 million unique visitors each month visit AltaVista's 22 country Web sites, the company said. These visitors used AltaVista's search engine. The international sites' e-mail service will continue.


E-mails will be sent each week through noon PST March 31. Consumers will be reminded to save e-mails, copy addresses and inform correspondents of the shutdown and change in address.


Thomas said the company will not exploit the e-mail database either.


"We will not be doing anything with the lists as we believe in protecting the privacy of our users," she said.


Interestingly, only 200,000, or half of AltaVista.com's U.S. e-mail user database are active.


"As users become aware of AltaVista's pure search focus, usage of the [e-mail] service has waned," the company said in an e-mail to users.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above