Allstate Chooses MarketSoft

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Allstate Insurance, the nation's largest publicly held personal lines insurer, has selected DemandMore-Leads, MarketSoft Corp.'s lead management solution, MarketSoft announced yesterday.

Allstate will use DemandMore-Leads to help drive sales leads from capture to closure by delivering timely and relevant leads to the right person among the thousands of Allstate sales agents.

MarketSoft is a marketing automation solutions provider based in Lexington, MA.

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