Alloy Buys Dan's Competition for $11 Million, Stock

Share this content:
Alloy Inc., a direct marketer targeting teen girls, yesterday bought Dan's Competition Inc. for 2.1 million shares of its common stock as well as $11 million in cash.


Dan's Competition, a 4-year-old Web retailer/cataloger, offers BMX-styled bicycles, as well as clothes and other accessories targeted at teen boys. Some of its key brands include Huffy, Hoffman and Free Agent.


The purchase builds on Alloy's foray into the teen boy market, following its acquisition of skateboarding direct marketer CCS Mailorder just over a year ago. Alloy plans to keep all three brands separate, but revamp Dan's Competition database marketing and possibly reschedule the mailing of its quarterly catalog.


New York-based Alloy, which expects to take in over $90 million in sales this year, said the acquisition could increase its revenue by more than $10 million during the next twelve months.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above