Alliant Offers List Segmentation Tool

Share this content:
Alliant Cooperative Data Solutions has made its list segmentation tool PerformanceSelect available to the direct marketing industry at large after several months of testing, the company said yesterday.

"The first test was in March '05 between a continuity club mailer and a compiled file," said Rick Witsell, vice president of marketing at Alliant Cooperative Data Solutions, Brewster, NY. Test mailers include Bookspan, Cottage Living, Discover, Fingerhut and Stabenfeldt.

PerformanceSelect was developed from non-individually identifiable information in Alliant's TransactionBase, a cooperative database for bill-me marketers. It lets users score mailing lists by ranking payment and response probabilities within a geographic matrix. The tool applies behavioral data to a mailer's standard select criteria. PerformanceSelect models can be built to address front-end response issues, back-end payment issues or both.

Alliant has partnered with at least three companies and their list owners to add PerformanceSelect modeling selects on the data cards for some of their managed lists. Direct Media Inc., Greenwich, CT, added it to the Silkies Hosiery New Starts file and the Performance Plus list. ClientLogic Specialists Marketing Services, Weehawken, NJ, added it to the Bookspan Garden City file, and Madison Direct Marketing, Greenwich, added it to the Madison Young Family database.

"These list owners understand the value of this new segmentation tool," Witsell said.

Consultation and technical support is available to list professionals who want to offer PerformanceSelect to clients. Turnaround time for most jobs is less than four hours, and the service cost is similar to that of a typical list selection. For more information, contact Mary-Jo Checco at 845/276-2600, ext. 223, or at

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above