Alliant Offers List Segmentation Tool

Share this content:
Alliant Cooperative Data Solutions has made its list segmentation tool PerformanceSelect available to the direct marketing industry at large after several months of testing, the company said yesterday.


"The first test was in March '05 between a continuity club mailer and a compiled file," said Rick Witsell, vice president of marketing at Alliant Cooperative Data Solutions, Brewster, NY. Test mailers include Bookspan, Cottage Living, Discover, Fingerhut and Stabenfeldt.


PerformanceSelect was developed from non-individually identifiable information in Alliant's TransactionBase, a cooperative database for bill-me marketers. It lets users score mailing lists by ranking payment and response probabilities within a geographic matrix. The tool applies behavioral data to a mailer's standard select criteria. PerformanceSelect models can be built to address front-end response issues, back-end payment issues or both.


Alliant has partnered with at least three companies and their list owners to add PerformanceSelect modeling selects on the data cards for some of their managed lists. Direct Media Inc., Greenwich, CT, added it to the Silkies Hosiery New Starts file and the Performance Plus list. ClientLogic Specialists Marketing Services, Weehawken, NJ, added it to the Bookspan Garden City file, and Madison Direct Marketing, Greenwich, added it to the Madison Young Family database.


"These list owners understand the value of this new segmentation tool," Witsell said.


Consultation and technical support is available to list professionals who want to offer PerformanceSelect to clients. Turnaround time for most jobs is less than four hours, and the service cost is similar to that of a typical list selection. For more information, contact Mary-Jo Checco at 845/276-2600, ext. 223, or at mchecco@alliantdata.com.


Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here