Alliance Joins Alterian's Network

Database marketing and customer insight solutions provider Alterian said June 27 that Alliance Data Systems, a provider of transaction services, credit services and marketing services, joined its network of business partners.

Alliance Data chose Alterian's Marketing Suite to add insight and campaign velocity to its clients' database applications.

Alterian's Marketing Suite is designed to process large amounts of information for rapid business analysis and decision making. It offers flexibility in the questions that can be asked and quick delivery of answers. The suite can run complex ad hoc queries that span huge volumes of data, delivering results in seconds.

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