Alliance, Epsilon report growth
Alliance Data Systems Corp., parent company of Epsilon, released its second quarter results this week, showing a 5% increase in revenue.
The company attributed the increase to the success of Canadian Air Miles and multiple contract renewals with long-standing clients, including RONA, Bank of Montreal and Epsilon client National Geographic. Epsilon also posted revenue growth of 5% for the quarter, and the marketing firm is expanding its worldwide headquarters in anticipation of further growth.
“We are competitive in a growing space, in terms of budget shifts from non-measurable forms of advertising to more ROI-based marketing services programs, which is what Epsilon excels at,” Michael Iaccarino, president and CEO of Epsilon, said of the company's performance. “Even though the economy is not doing great, we continue to benefit from the trend of snippets of that spend being shifted to one-to-one, measurable marketing programs.”
Iaccarino added that Epsilon's integrated suite of services played a key role in winning new clients this year and that the marketing firm is gaining traction in new verticals such as communications and sports.