Alliance Data Taps Unica for CRM

Share this content:
Alliance Data Systems said yesterday that it selected Unica Corp.'s Affinium Suite to enhance the effectiveness and productivity of select marketing processes.


Alliance Data will use Affinium to manage marketing campaign planning and execution for more than 40 retail services clients. Alliance Data, Dallas, provides marketing services to help its retail clients enhance consumer relationships and improve customer loyalty. Unica, Waltham, MA, provides enterprise marketing management solutions.


EXTENDED DEADLINE

You have until Wednesday, December 7 to get your entries in. Learn more here.

Loading links....
close

Next Article in Data/Analytics

Sign up to our newsletters

Latest Jobs:

Featured Listings