Alliance Data Taps Unica for CRM

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Alliance Data Systems said yesterday that it selected Unica Corp.'s Affinium Suite to enhance the effectiveness and productivity of select marketing processes.


Alliance Data will use Affinium to manage marketing campaign planning and execution for more than 40 retail services clients. Alliance Data, Dallas, provides marketing services to help its retail clients enhance consumer relationships and improve customer loyalty. Unica, Waltham, MA, provides enterprise marketing management solutions.


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