Alliance Data Stretches Relationship With New York & Company

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Alliance Data Systems Corp., a provider of transaction, credit and marketing services, said last week that it signed a long-term agreement with New York & Company Inc. to provide a co-brand credit card program.

Alliance Data, Dallas, also said that it signed an extension to continue providing database marketing services for the retailer.

These credit and marketing services will augment New York & Company's existing private-label credit card program, which Alliance Data has provided since 1996.

New York & Company is a specialty retailer of women's fashions and accessories, with 2005 sales exceeding $1 billion. Its proprietary branded New York & Company merchandise is sold exclusively through 519 retail stores in 45 states.

Alliance Data will provide account acquisition and activation, receivables funding, credit authorization, card issuance, statement generation, direct mail and e-mail marketing services, remittance processing and customer service functions.

The co-brand credit card program will provide select customer segments of the existing private-label program with an alternative card choice for making purchases. As is consistent with the private-label card program, the co-brand offering will target customers who meet Alliance Data's traditional credit quality standards.

Through the co-brand card program, cardholders automatically will be enrolled in a rewards program and receive points for every dollar spent when shopping at New York & Company locations, as well as for purchases made outside the brands.

Also, through the database analytics services, Alliance Data will design, execute and analyze results of direct marketing and e-mail campaigns for New York & Company's customer universe. These services will be used to promote merchandise offers and drive traffic into the stores.

Melissa Campanelli covers postal news, CRM and database marketing for DM News and To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting


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