Alliance Data Stretches Relationship With New York & Company

Share this content:
Alliance Data Systems Corp., a provider of transaction, credit and marketing services, said last week that it signed a long-term agreement with New York & Company Inc. to provide a co-brand credit card program.


Alliance Data, Dallas, also said that it signed an extension to continue providing database marketing services for the retailer.


These credit and marketing services will augment New York & Company's existing private-label credit card program, which Alliance Data has provided since 1996.


New York & Company is a specialty retailer of women's fashions and accessories, with 2005 sales exceeding $1 billion. Its proprietary branded New York & Company merchandise is sold exclusively through 519 retail stores in 45 states.


Alliance Data will provide account acquisition and activation, receivables funding, credit authorization, card issuance, statement generation, direct mail and e-mail marketing services, remittance processing and customer service functions.


The co-brand credit card program will provide select customer segments of the existing private-label program with an alternative card choice for making purchases. As is consistent with the private-label card program, the co-brand offering will target customers who meet Alliance Data's traditional credit quality standards.


Through the co-brand card program, cardholders automatically will be enrolled in a rewards program and receive points for every dollar spent when shopping at New York & Company locations, as well as for purchases made outside the brands.


Also, through the database analytics services, Alliance Data will design, execute and analyze results of direct marketing and e-mail campaigns for New York & Company's customer universe. These services will be used to promote merchandise offers and drive traffic into the stores.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above