Alliance Data Renews PacSun Deal

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Alliance Data Systems Corp., a transaction, credit and marketing services provider, said yesterday that it signed a multiyear renewal agreement to provide private-label credit card services for Pacific Sunwear of California Inc.


Alliance Data, Dallas, will continue providing an integrated private-label credit card program for PacSun's stores and e-commerce business, representing $1 billion in annual sales.


Pacific Sunwear, Anaheim, CA, is a specialty retailer of everyday casual apparel, accessories and footwear for teens and young adults. As of Jan. 29, the company operated 744 PacSun stores, 84 PacSun outlet stores and 162 demo stores in 50 states and Puerto Rico.


Alliance Data will continue providing services such as customer service functions, account acquisition and activation, receivables funding, card authorization, private-label credit card issuance, statement generation and remittance processing.


Also, Alliance Data manages PacSun's proprietary points-based rewards program. It also provides an online bill presentment and payment solution, letting customers manage their accounts and receive customized messaging via the Web.


Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


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