Alliance Data, NY & Company Renew Deal

Share this content:
Alliance Data Systems Corp., a transaction, credit and marketing services provider, announced yesterday the renewal of an agreement to provide private-label credit card services for New York & Company Inc., New York, through 2012.


New York & Company, formerly known as Lerner New York, is a specialty retailer of fashion-oriented, moderately priced women's apparel with 2003 sales of nearly $1 billion. Alliance Data, Dallas, continues its relationship with New York & Company, providing an integrated private-label credit card program for its 486 locations nationwide and its Web site (http://www.nyandcompany.com).


Alliance Data will provide account acquisition and activation, receivables funding, card authorization, private-label credit card issuance, statement generation, marketing and loyalty services, remittance processing and customer service functions. Alliance's database marketing practice also works with the retailer to provide analysis and segmentation for its direct marketing.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above