Alliance Data expands relationship with Redcats USA

Share this content:

Loyalty and marketing solutions provider Alliance Data Systems Corp. has signed 10-year agreements with Redcats USA to provide integrated credit and marketing services.

New York-based Redcats USA is a leading multichannel retailer in North America that mails over 600 million catalogs annually. Redcats USA is a division of Redcats Group, a global leader in home shopping for apparel and home furnishing.

Under one agreement, Dallas, TX-based Alliance Data will provide co-branded credit-card services for new client The Sportsman's Guide, a catalog and Internet brand offering outdoor gear and general merchandise.

In another agreement, Alliance Data will continue to provide private-label credit-card services for the following Redcats USA brands: Woman Within; Roaman's; Jessica London; KingSize; Chadwick's; metrostyle; La Redoute; OneStopPlus.com; BrylaneHome and BrylaneHome Kitchen; BCO (Brylane Catalog Outlet) and CCO (Closeout Catalog Outlet).

These brands offer missy apparel, men's and women's plus-size apparel, home and lifestyle products, and outdoor gear.

Alliance Data has provided private-label credit-card services for Redcats USA since Alliance Data's inception in 1996.

Alliance Data will now also provide co-brand credit-card services that will supplement the above existing private-label credit-card programs.

The services Alliance Data will continue to provide include account acquisition and activation, receivables funding, credit authorization, card issuance, statement generation, direct mail and e-mail marketing services, remittance processing, marketing and customer service functions.

The co-branded credit-card programs will complement Redcats USA's existing private-label credit-card programs, providing select customer segments with an alternate card choice for making purchases.

close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above