Allergan Picks Harte-Hanks Trillium Software

Share this content:
Specialty pharmaceutical health care provider Allergan Inc. will use Harte-Hanks' Trillium Software System to integrate sales, customer and marketing data into its data warehouse, Harte Hanks announced yesterday.


Allergan, based in Irvine, CA, provides eye care and specialty pharmaceutical products worldwide. Allergan also will use Trillium as the foundation for CRM initiatives and supply chain management.


Pharmaceutical companies are under pressure to merge customer and business information from multiple sources, consolidate data for multiple brands, and integrate disparate systems and organizational views of the customer, according to Harte Hanks, Billerica, MA. Key industry drivers include consolidation, third-party data sharing with other healthcare constituents and the 1997 decision by the Food and Drug Administration that allows drug manufacturers to market their products directly to consumers.


Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above