ALC to Manage Primedia Subscriber Database

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American List Counsel said it will manage the new Primedia ConsumerBase, which contains more than 10.5 million subscribers to more than 90 Primedia publications.


ALC assisted Primedia in engineering the database, which includes titles such as Automobile Magazine, American Baby, Cats, Chicago Magazine, Civil War Times, Crafts Magazine, Dog World, Florida Sportsman, Fly Fisherman, Modern Bride, New York Magazine, Seventeen, Teen Beat, Truckin' and many others.


Regular selections on the file are geography, gender, source, recency and renewals.


Enhanced segments include affluent readers, occupation, ethnicity, religion, age, income, presence of children by age, craft and hobby enthusiasts, mail-order buyers, mature readers, outdoor enthusiasts, PC owners and sports enthusiasts.


The base rate is $85 per thousand, and the file is updated quarterly.


A data card containing a complete list of Primedia ConsumerBase titles and selects can be obtained from ALC.


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