ALC of NY, Barnes & Noble.com Partner Co-Op

Share this content:
ALC of New York LLC has been appointed manager of the Barnes & Noble.com Partner Co-Op insert program.


Barnes & Noble.com ships millions of packages annually and the insert program is the first of its kind from a major e-commerce company.


"What this co-op does is transition insert programs away from an inexpensive, mass-mailing vehicle to one that is a more viable, more responsive marketing product," said Andy Ostroy, managing partner at ALC of NY.


Inserts are limited to a maximum of five per package, and will include e-tailers as well as multichannel marketers.


The program requires that all inserts be 6 3/4 inches by 5 inches; include the Barnes & Noble.com logo; and state, "Special offer for B&N.com customers."
close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above