ALC of NY, Barnes & Noble.com Partner Co-Op
Barnes & Noble.com ships millions of packages annually and the insert program is the first of its kind from a major e-commerce company.
"What this co-op does is transition insert programs away from an inexpensive, mass-mailing vehicle to one that is a more viable, more responsive marketing product," said Andy Ostroy, managing partner at ALC of NY.
Inserts are limited to a maximum of five per package, and will include e-tailers as well as multichannel marketers.
The program requires that all inserts be 6 3/4 inches by 5 inches; include the Barnes & Noble.com logo; and state, "Special offer for B&N.com customers."