ALC introduces GayBase list to the market.
American List Counsel introduces the GayBase list to the market.
Commanding $660 billion in annual consumer buying power, the gay and lesbian market sector is gaining a growing interest from advertisers seeking to reach this elusive audience.
More than 100 different sources create the GayBase file, including donors to LGBT community nonprofit organizations, LGBT gift, apparel and accessory catalogs, LGBT magazines, newsletters, bookbuyers and politically active LGBT community members who sign petitions and volunteer for political campaigns and causes.
LGBT consumers are excellent targets for travel, credit card, investment, real estate, apparel, upscale merchandise, political and other offers. They are educated, affluent, and politically energized. This is an excellent opportunity to target a largely untapped reservoir of upscale consumers and donors.
The 496,000-universe list is available beginning at $95/M.