ALC Divisions Take on Dow Jones Brokerage, Management

Share this content:
American List Counsel Inc. said yesterday that it has formed a partnership to provide list brokerage and management to Dow Jones and Co. Inc.


As part of the deal, ALC's data acquisition division now brokers for Dow Jones' The Wall Street Journal title. In addition, ALC's data management division handles The Wall Street Journal and Barron's subscriber files as well as the Dow Jones z-24/Circbase Consumer Masterfile.


The Wall Street Journal has 1.1 million active subscribers; Barron's has 164,000 active subscribers; and Dow Jones z-24/Circbase Consumer Masterfile has 4 million names.


ALC, Princeton, NJ, is also offering tiered pricing on the file with a non-financial business rate of $140 per thousand, a catalog rate of $95/M and a fundraiser rate of $75/M.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above