ALC Divisions Take on Dow Jones Brokerage, Management

Share this content:
American List Counsel Inc. said yesterday that it has formed a partnership to provide list brokerage and management to Dow Jones and Co. Inc.


As part of the deal, ALC's data acquisition division now brokers for Dow Jones' The Wall Street Journal title. In addition, ALC's data management division handles The Wall Street Journal and Barron's subscriber files as well as the Dow Jones z-24/Circbase Consumer Masterfile.


The Wall Street Journal has 1.1 million active subscribers; Barron's has 164,000 active subscribers; and Dow Jones z-24/Circbase Consumer Masterfile has 4 million names.


ALC, Princeton, NJ, is also offering tiered pricing on the file with a non-financial business rate of $140 per thousand, a catalog rate of $95/M and a fundraiser rate of $75/M.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above