ALC Adds Mobile Compuing to SOHO Files
ALC of New York has become exclusive list manager and broker for the 114,000-name Geerlings & Wade buyer file. Geerlings & Wade is a direct marketer of gourmet food, wine and accessories.
Gartner reports that 85% of Fortune 500 organizations have been unable to exploit big data for competitive advantage. One insider says marketers can change that.
Data business linked to marketing activities grew 35% and created 650,000 U.S. jobs between 2012 and 2014, DMA reports.
A new report reveals the challenges with customer data and the steps marketers are taking to fix them.