Alaska Airlines Picks Siebel Analytics for CRM

Share this content:
Siebel Systems Inc., San Mateo, CA, said yesterday that Alaska Airlines selected Siebel Business Analytics as a key component of its customer-focused strategy.


Siebel Business Analytics will let the airline gain insights into its customer base as well as strengthen its ability to evaluate customer behavior, identify purchasing trends and design promotions that meet the needs of its expanding customer base, according to Siebel.


Deployed throughout the airline's marketing organization, the solution will be seamlessly integrated with its internal customer management systems and also incorporate data from electronic travel network Sabre. Among the expected benefits are targeted, data-driven marketing programs, yielding higher success rates of mileage plan, hotel, car rental and vacation promotions. Also expected are improvements in cross-selling and upselling.


Alaska Airlines uses a proprietary customer relationship management solution to manage its customer data.


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here