Airtel turns to Oracle for data management

Share this content:

Airtel, a communications service provider in India, has integrated Oracle Communications data management software into its business operations.

Tools for both order and service management and inventory management will join a suite of Oracle products previously implemented by Airtel. The communications company has implemented Oracle financial and CRM products in the past, and is already using the order, service and inventory management tools for its optical/synchronous digital hierarchy services.

Airtel, led by IBM, implemented the Oracle products in an effort to streamline business operations, which are in a growth stage. Bhaskar Gorti, SVP and GM of Oracle, says that Airtel is enjoying an annual growth rate of 100%.

Oracle Communications Order and Service Management will guide Airtel's service fulfillment process, which includes installing equipment and activating billing. The Oracle program will also help to synch engineering and operations processes.

Inventory Management by Oracle will track equipment, network locations and addresses. Airtel will also use Inventory Management for customer service and network technology support.

Based in Redwood Shores, CA, Oracle is the world's largest enterprise software company. The company has more than 19,500 partners worldwide.

Airtel, located in New Delhi, India, is a holding of telecommunications company Bharti Airtel Limited. The flagship company of Bharti Enterprises, Bharti Airtel is India's largest integrated telecom services provider.

close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above