Air Force Drafts Merkle for Recruitment

Share this content:
Merkle Direct Marketing Inc., Lanham, MD, is working with the Air Force Recruiting Service to target leads and track responses from various print and broadcast sources, the database marketing services provider said yesterday.


As part of an initiative that began in February, Merkle built and delivered a custom database solution and began to supply a full range of services to the Air Force Recruiting Service.


To drive recruitment initiatives, Merkle is using its proprietary Military Lead Management Knowledge Center, a database marketing solution. With the Knowledge Center, Merkle will target appropriate leads, process responses from direct mail, broadcast, print and the Internet, and distribute the best, most qualified leads quickly to field recruitment offices. Merkle then will analyze the data to help the Air Force Recruiting Service better understand the efficacy of different types of outreach.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above