AIM, Unica Announce Personalization Awards Finalists

Share this content:
The Association for Interactive Media and Unica Corp., a provider of analytical customer relationship management and marketing automation solutions, announced the five finalists of the first AIM/Unica Personalization Excellence Awards on Friday.


The awards program honors companies leading the industry in implementing personalized marketing and services for their customers, and it is the first award to recognize how customer loyalty and satisfaction can be impacted by successfully balancing personalization with best practices in protecting consumer privacy.


The finalists, from more than 25 submissions, include Mercedes/Critical Mass; Supergo/Be Free; GE Medical Systems; Olive Garden/Agency.com; and HBO.com.


The awards judges include Kevin Noonan, Yankee Group vice president of Internet and media research; Scott Nelson, GartnerGroup vice president and research director for customer relationship management; and AIM executive director Ben Isaacson.


The winner and runner-up will be announced at an awards ceremony May 15 at AIM's annual meeting, AIM Interact: 2001, at the Westin Innisbrook Resort in Tampa, FL.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above