Affinity Group renews long-term IM agreement with Acxiom

Share this content:

Affinity Group, Inc., a recreational vehicle and outdoor recreation company, renewed a five-year information management agreement with Acxiom.

Little Rock, AR-based Acxiom began working with AGI in 2002 to help create a database marketing solution using analytical tools and methods to better understand its prospects and customers, including a customized buyer database. Affinity Group has used the database to promote its various outdoor clubs, to sell its outdoor products and services and to sell its numerous publications.

Venture, CA-based Affinity Group will use AbiliTec , Acxiom's CDI software and database management services when managing and updating its 20-million customer database.

close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above