Affinity Group renews long-term IM agreement with Acxiom

Share this content:

Affinity Group, Inc., a recreational vehicle and outdoor recreation company, renewed a five-year information management agreement with Acxiom.

Little Rock, AR-based Acxiom began working with AGI in 2002 to help create a database marketing solution using analytical tools and methods to better understand its prospects and customers, including a customized buyer database. Affinity Group has used the database to promote its various outdoor clubs, to sell its outdoor products and services and to sell its numerous publications.

Venture, CA-based Affinity Group will use AbiliTec , Acxiom's CDI software and database management services when managing and updating its 20-million customer database.

close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above