Advo's Rural Expansion Program Nears 5 Million

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Advo Inc. said this week that its Rural Expansion targeted shared mail advertising program is slated to reach 5 million households by next month.

The monthly Rural Expansion program provides advertisers with coverage to areas of the United States previously accessible only via solo mail. It began 18 months ago with 3 million households. In January 2002, it reached 4 million households, and will grow next month to 5 million.

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