ADVO Revenue Hits Record

Share this content:
ADVO Inc.'s revenue for its fiscal first quarter ended Dec. 27 was a record $302.4 million, up $11.2 million over the prior-year quarter, the direct marketing company reported last week.


ADVO, Windsor, CT, said this was achieved despite a grocery-clerk strike in Southern California since Oct. 11.


ADVO estimated losing $4.9 million in revenue from Southern California grocers reducing their advertising budgets. Still, total advertising piece volumes for the grocery category nationally rose 2.1 for the quarter, reflecting continued strength in the core grocery category.


ADVO's overall ad piece volumes grew 10.1 percent versus the prior-year quarter to 7.0 billion, and pieces per package grew 6.1 percent.


close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above