ADVO Explores MailCoups Options

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Advo is exploring strategic opportunities related to the company's wholly owned MailCoups Inc. subsidiary, the company said yesterday. MailCoups is a franchise co-op direct mail company that produces and distributes coupon offers for small business owners under the SuperCoups name.

Advo said MailCoups presently contributes 1.5 percent of its revenues. The subsidiary has 95 employees and 56 franchisees.

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