Adrea Rubin Snaps Up Photo Buyers

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Adrea Rubin Management Inc., New York, was awarded management of the Mystic Color Lab file of more than 1.2 million mail-order buyers of film processing services.


The file is 59 percent female and 100 percent direct-mail-sourced. The average age of customers is 42, and the average household income is $50,000. Selections include geography, gender, dollar, recency, multi-buyers, film type and payment type.


The file updates monthly and has a monthly hotline count of about 73,000. The base price is $65 per thousand.



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