Adrea Rubin Gains Management Of File

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Adrea Rubin Management Inc., New York, became list manager for the file of more than 273,000 21-month postal addresses and more than 274,000 opt-in e-mail addresses.

The consumers on the file signed up to receive free information about discount products and services available on the Web.

The file is 62 percent male and is selectable by gender, geography, postal address, e-mail address and recency.

The base price for postal addresses is $125 per thousand, and for opt-in e-mail addresses it is $175/M.


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