Adrea Rubin and Specialists Marketing Services team up

Share this content:
Two list marketing companies – Adrea Rubin Marketing and Specialists Marketing Services – have partnered to offer proprietary lead generation services for insurance companies. The partnership combines Specialists' lead generation expertise and technology with Adrea Rubin Marketing's insurance marketing experience.

Adrea Rubin, CEO of Adrea Rubin Marketing, told DMNews that the partnership would consist of “leveraging both [parties] contacts… and Specialists' propriety resources, such as their technology.”

“We're excited about it,” she said. “If two companies have particular strengths, it makes good sense to partner." 

Lon Mandel, president and CEO of Specialists, said the program would benefit Specialist's list owners, as well as brokerage and management clients of Adrea Rubin. He was traveling and unavailable for comment but released a statement: “We are delighted to bring our knowledge and skill as lead generation developers to insurance marketers who have been hard pressed to balance the metrics in this channel.”

Rubin has also undertaken a rebranding of her firm in order to emphasize diversity in the company's consulting expertise in lead generation and all forms of online and offline marketing, while still demonstrating its roots in data.

The rebrand includes a new logo and website to be launched in the coming months.

“The industry is changing fast,” Rubin said. “The time is right for rebranding. Data is changing… it's become a consumer choice world.”

close

Next Article in Data/Analytics

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above